Central Lechera Asturiana, the most purchased food brand online
- Food products make up 37% of the econsumers basket
Granda, 4 March 2020
Although Amazon accounts for 42% of online orders in Spain, consumers prefer to buy food and drink on traditional supermarket websites, as can be seen from the E-Commerce in Consumer Products report by Aecoc Shopperview and Netquest.
The study also analyses the best-selling products and in the food sector, Central Lechera Asturiana is distinguished as the brand most purchased by the econsumers in its online basket.
And food products make up 37% of that basket, while the rest is health and beauty items (23%), drinks, (20%), pets (18%), pharmacy (7%) and products related to babies (4%).
Only 3% of Spanish consumers prioritise the online channel for their consumer purchases, 23.4% of the population made a purchase in the second half of 2019. Also, the average spending was higher than the previous year. Each online customer spent an average of €229.50 on consumer products in this period, compared to €205 in the same period last year, almost 12% more.
The AECOC Shopperview and Netquest study was carried out by monitoring the online activity of 10,000 Spanish users for a year and a half.