Innovating to lead
CAPSA OFFERS NATURAL PRODUCTS
CAPSA promotes health through nutrition giving value to the sector, thus in 2016 it launched the ESENCIA PROJECT, which defines what CAPSA is because it is in the company’s DNA. CAPSA is proud of what it does and takes responsibility for developing its products following this path.
CAPSA maintains a strategy based on defending all-natural products and is committed to consumers and the sector based on 100% natural principles and ingredients.
CAPSA INNOVATES UNDER THE UMBRELLA OF HEALTH
INNOVATION is one of the main areas on which the company’s strategy is based with the objective of developing new products by identifying opportunities in the market that are aligned with its commitment to health.
In 2016, 299 ideas came to the Observatory from different sources, 95 of which were contributed by employees and 204 by consumers. Some of the projects put into place this year were:
During 2016, 24 new product development projects were started, added to a further 21 projects started in previous years and still active.
Participation is also continuing in different innovation projects: