Central Lechera Asturiana creates a healthy recipe skill for Google Home and Alexa Home virtual assistants
- It offers dishes from among a wide variety of recipes and the steps to follow to make them.
Central Lechera Asturiana continues to focus on health care and food and has created a healthy recipe skill for virtual assistants Google Home and Alexa Home, which are already present in thousands of homes.
It is about establishing a new communication channel with consumers so that they can consult information, in the simplest way, about healthy recipes and brand innovations.
Choose from a wide variety of recipes organised in different categories and follow the instructions of the assistant step-by-step to prepare them.
A series of healthy recipes has been selected to help people to take care of themselves easily and simply. Through the assistant, you can choose recipes by ingredient type, plant (snacks, first courses, etc.), lactose free, gluten free or special dishes to take care of cardiovascular health, intestinal transit or hypertension. Consumers can also access news and suggestions about the brand’s products.
Central Lechera Asturiana, committed to the all-natural
Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. It has been committed to the primary sector since its creation, ensuring farmers’ sustainability, guaranteeing that their milk, 100% Spanish, is sold, and providing them with technical assistance for professional as well as personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All of this demonstrates the company’s respect for nature and the environment, minimising environmental impact from farms and factories, self-generating more than 90% of the electricity consumed in high-efficiency processes, transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana is careful about everything it does, maintains a commitment to quality employment and is family-friendly, fostering work/life balance among employees.