Central Lechera Asturiana, presents its “GARANTIA GANADERA” seal certified by SGS
– With the presentation of the “GARANTIA GANADERA” (livestock guarantee) seal, the cooperative becomes the only company in the sector with this certification
– The certification offers livestock nutrition, milk quality, health defence, breeding and management programmes that 1,200 farmers benefit from and that are aimed at supporting and professionalising the company’s farmers and thus offering the best quality milk.
– A unique agricultural services programme in Spain endorsed by SGS
Central Lechera Asturiana supports farmers and the rural world to ensure the sustainability of their farms and offer the best milk, with the creation of the “Garantía Ganadera” (livestock guarantee) seal. The Asturian company endorses a complete range of unique agricultural services in Spain through the “Agricultural Services Management” certificate issued by SGS, a world leader in inspection, verification, analysis and certification.
The services begin with the nutrition programme to improve the quality of livestock feed with pastures and premium raw materials, which is complemented by a milk quality control programme and a health programme aimed at guaranteeing the animals are in top health, and also includes reproductive control to improve livestock fertility.
The “Garantía Ganadera” (livestock guarantee) seal also provides Central Lechera Asturiana’s 1,200 breeders and owners with access to the TAGEL programme (the livestock farm management board), which provides support to farmers through advice on making business decisions.
For farmers, and for company shareholders, the certification of these services demonstrates Central Lechera Asturiana’s commitment to supporting partners by providing them with all the information needed to obtain the highest quality milk and maintain the animals in optimum health.
This initiative aims to offer the best milk and therefore contributes to the comfort of livestock through a good natural diet, fighting against disease and monitoring reproductive control. Farmers also receive advice on good decision making to help manage their farms. The Central Lechera Asturiana “Garantía Ganadera” seal is a commitment to farmers and the rural environment that is sustained on the brand’s main focus: providing the support to the primary sector, Central Lechera Asturiana’s origin.
This seal will be printed on Central Lechera Asturiana products soon. A TV campaign will also launch today starring Central Lechera Asturiana farmers and Julia Otero, under the name “24 Hours in the Wild”, about the breeders’ lives and work and explaining the certification.
Central Lechera Asturiana, committed to the all-natural
Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. Since its creation, it has been committed to the primary sector, guaranteeing farmers’ sustainability, ensuring the marketing of their milk, 100% Spanish, and providing them with technical assistance for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All this from respect for the origin and the natural environment; minimising the environmental impact of farms and factories; self-generating more than 90% of the electricity consumed in high efficiency processes; transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana cares about everything it does and therefore maintains a commitment to quality employment and is family-friendly, fostering a work/life balance in the workplace.