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31 Jan 2019
0

CAPSA, once again awarded the Top Employer certificate

CAPSA, once again awarded the Top Employer certificate

This seal, which evaluates the Human Resource policies and working conditions worldwide, certifies that CAPSA is one of the best companies to work for in Spain and endorses its commitment to being an Exemplary Employer.

The aspects that contributed to CAPSA being awarded include:

  1. Job stability, more than 90% of employees have a permanent contract.
  2. More women, who represent almost 25% of the workforce. More jobs in factories, such as in Granda (from 7.71% in 2009 to more than 18% at present), and also more managerial positions (from 18% to 24% in the same period).
  3. CAPSA has young talent in its scholarship and trainee programmes, of which more than 20% are formalised into employment agreements.
  4. CAPSA promotes internal promotion and 3 out of 10 vacancies are filled with people from within the company.
  5. It invests in technical training and skills programmes, with more than 25,000 hours of training in 2018.
  6. It is committed to digital transformation in management and communication processes.
  7. It fosters and promotes a safe and healthy work environment: “0 Accidents” programme, certification as a Healthy Company, CAPSALUD, CAPSA LIFE, Health and Wellbeing Week, Healthy Days, etc. programmes.
  8. It promotes family integration on matters of health and well-being (healthy events, sports practice, nutrition programme, etc.), social action (clothing collection campaigns, toys, blood donation, product donation), and work/life balance (social benefits, school-free days, etc.). The company has different work/life balance and equality measures adapted to the groups and to the production needs.

From 2016 to the present, CAPSA has improved more than 20 points in comparison with other certified companies, which encourages the dairy firm to continue working on being a good place to work.

Top Employers Institute analyses and evaluates more than 600 Human Resources practices in detail: talent strategy, staff planning, learning and development, compensation and benefits, culture, etc. There are currently 102 certified companies: Santander, EDP, Pepsico, Vodafone, SEAT, Sanitas, Novartis, SAP, etc. See the list and further information about Top Employers HERE.

CAPSA, once again awarded the Top Employer certificate

This seal, which evaluates the Human Resource policies and working conditions worldwide, certifies that CAPSA is one of the best companies to work for in Spain and endorses its commitment to being an Exemplary Employer.

The aspects that contributed to CAPSA being awarded include:

  1. Job stability, more than 90% of employees have a permanent contract.
  2. More women, who represent almost 25% of the workforce. More jobs in factories, such as in Granda (from 7.71% in 2009 to more than 18% at present), and also more managerial positions (from 18% to 24% in the same period).
  3. CAPSA has young talent in its scholarship and trainee programmes, of which more than 20% are formalised into employment agreements.
  4. CAPSA promotes internal promotion and 3 out of 10 vacancies are filled with people from within the company.
  5. It invests in technical training and skills programmes, with more than 25,000 hours of training in 2018.
  6. It is committed to digital transformation in management and communication processes.
  7. It fosters and promotes a safe and healthy work environment: “0 Accidents” programme, certification as a Healthy Company, CAPSALUD, CAPSA LIFE, Health and Wellbeing Week, Healthy Days, etc. programmes.
  8. It promotes family integration on matters of health and well-being (healthy events, sports practice, nutrition programme, etc.), social action (clothing collection campaigns, toys, blood donation, product donation), and work/life balance (social benefits, school-free days, etc.). The company has different work/life balance and equality measures adapted to the groups and to the production needs.

From 2016 to the present, CAPSA has improved more than 20 points in comparison with other certified companies, which encourages the dairy firm to continue working on being a good place to work.

Top Employers Institute analyses and evaluates more than 600 Human Resources practices in detail: talent strategy, staff planning, learning and development, compensation and benefits, culture, etc. There are currently 102 certified companies: Santander, EDP, Pepsico, Vodafone, SEAT, Sanitas, Novartis, SAP, etc. See the list and further information about Top Employers HERE.

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29 Jan 2019
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CAPSA FOOD increases its share in RAW SUPERDRINK

CAPSA FOOD increases its share in RAW SUPERDRINK

The dairy company has now acquired 25% of the isotonic drinks company

This week, CAPSA FOOD, together with its partners, increased the capital of the isotonic drinks company that manufactures the RAW SUPERDRINK product made from 100% organic ingredients. It has thus reinforced its position as a shareholder, raising its shareholding from the initial 10% to 25%, within the framework of its commitment to new businesses and within its 2017-2020 Strategic Plan.

RAW SUPERDRINK is the first organic isotonic drink on the market, launched in October last year, that is low in calories, gluten free and suitable for vegans. It is a “clean hydration drink” that does not contain any added sugars, artificial sweeteners or artificial ingredients.
It comes in four flavours and is distributed in supermarkets and local shops, mainly in Barcelona. These isotonic drinks can also be purchased through the brand’s website (www.rawsuperdrink.com).

By the end of 2018, RAW had reached more than 700 points of sale, presenting a positive evolution, which has resulted in CAPSA FOOD reinforcing its position as a company that takes on new international challenges. France will be the first international market into which RAW SUPERDRINK will be introduced from next month, with positive expectations. In this international plan, presence is also planned in Germany, the Netherlands and the United Kingdom.

CAPSA FOOD increases its share in RAW SUPERDRINK

The dairy company has now acquired 25% of the isotonic drinks company

This week, CAPSA FOOD, together with its partners, increased the capital of the isotonic drinks company that manufactures the RAW SUPERDRINK product made from 100% organic ingredients. It has thus reinforced its position as a shareholder, raising its shareholding from the initial 10% to 25%, within the framework of its commitment to new businesses and within its 2017-2020 Strategic Plan.

RAW SUPERDRINK is the first organic isotonic drink on the market, launched in October last year, that is low in calories, gluten free and suitable for vegans. It is a “clean hydration drink” that does not contain any added sugars, artificial sweeteners or artificial ingredients.
It comes in four flavours and is distributed in supermarkets and local shops, mainly in Barcelona. These isotonic drinks can also be purchased through the brand’s website (www.rawsuperdrink.com).

By the end of 2018, RAW had reached more than 700 points of sale, presenting a positive evolution, which has resulted in CAPSA FOOD reinforcing its position as a company that takes on new international challenges. France will be the first international market into which RAW SUPERDRINK will be introduced from next month, with positive expectations. In this international plan, presence is also planned in Germany, the Netherlands and the United Kingdom.

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18 Jan 2019
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“39ytú”, precision nutrition from your microbiota

“39ytú”, precision nutrition from your microbiota

From left to right: Cristina Vilanova (CSO Darwin Bioprospecting Excellence), Javier Cuervo (IENP General Manager) and José Armando Tellado (CAPSA FOOD General Manager)

 

The Spanish Institute of Personalised Nutrition has been launched, dedicated to researching and managing projects for improving health and well-being through precision nutrition, being CAPSA FOOD its primary shareholder.

— Thirty nine billion bacteria colonise the intestine and make up the microbiota, colloquially known as “intestinal flora” and are responsible for certain health problems that can be significantly improved with a balanced diet and precision nutrition.

— A microbiome test helps to determine intestinal bacteria colony imbalances in order to balance them with customised solutions.

— The Institute brings together the endorsement of the Complutense University Health and Nutrition Faculty, Darwin Bioprospecting Excellence scientists’ specialisation in microbiology, the technological support of SNGULAR, the creator of BuyVIP, which was sold to Amazon, and the experience and knowledge in food of the leading dairy company in Spain, CAPSA FOOD.

— • The primary shareholder is CAPSA FOOD, which has an international vocation in this project.

“39ytú” is the Spanish Institute of Personalised Nutrition’s first project, based on a precision nutritional recommendation after conducting a microbiome test (genetically sequencing the microbiota). Its name refers to the 39 billion bacteria that colonise the intestine and make up the microbiota, a group of microorganisms that coexist in a certain habitat, in this case, the human intestine, and that affects nutrition and metabolism and play a role in protecting and developing the organism. It is also known, although incorrectly, as intestinal flora and is equivalent to about 2 kg of body weight.

This test thoroughly analyses the identity and abundance of the microorganisms present in the intestine to determine the diversity of bacteria and detect possible alterations.

The personal analysis is made from a biological sample from the consumer and reveals the composition of the colony of 39 billion intestinal bacteria.

In a healthy person, the protective microbiota strains outweigh the potentially harmful ones. This guarantees effective and beneficial division of the functions within the intestine. A loss of bacterial diversity, caused by stress, taking antibiotics or a low-fibre diet, together with an imbalance between the proportions of strains, can have consequences for health. This imbalance is known as “dysbiosis”.

To help recover the balance of the microbiota, a series of “good” microorganisms can be used, which the World Health Organisation calls probiotics; live bacteria that confer a health benefit to the consumer when consumed in appropriate doses.

In this first phase of the project, the team of nutritionists, researchers and doctors from the Institute selected seven health problems for which there is scientific evidence that a balanced diet including nutritional solutions with probiotics and other bioactive ingredients can act and modify the microbiota composition: gluten intolerance, cholesterol reduction, glucose control, digestive discomfort, intestinal discomfort, improved defences and intestinal regularity.

From the analysis, the medical team from the Spanish Personalised Nutrition Institute makes a recommendation for healthy nutrition habits, and “prescribes” a personalised precision solution, with a selection of probiotics and active ingredients, to “attack” the most effective nutritional deficiencies and recover good microbiota balance.

Those interested to have a study conducted on their microbiota to be analysed for personalised nutrition to help resolve health problems can find the information at www.39ytu.com or the institute’s website www.ienp.es.



The COMPLUTENSE UNIVERSITY OF MADRID CENTRAL LECHERA ASTURIANA HEALTH AND NUTRITION FACULTY, directed by Dr Luis Collado, was created in 2011 within the framework of the Company/University collaboration agreements included in the Universities Organic Law (LOU). It is registered within the Complutense University of Madrid Faculty of Medicine, which is also associated with hospitals such as the San Carlos Clinical Hospital, the 12 de Octubre University Hospital and the Gregorio Marañón University Hospital.

DARWIN BIOPROSPECTING EXCELLENCE was founded by scientists from Valencia University and the Superior Council of Scientific Research (CSIC), which have more than 25 years of experience in microbiology. From its headquarters in the Valencia University Scientific Park, DARWIN focuses its services on exploring the microbiome and on selecting natural microorganisms with applications in food, health and the environment. The DARWIN team thus has extensive experience in the study of microbial ecology, and an intensive domain of microbiological techniques and analysis of massive sequencing data.

SNGULAR is the technological partner of ’39 y tú’, a software multinational with 600 people and more than 20 years of experience. Sngular has developed custom eCommerce solutions since 2003, and in 2005 created BuyVIP, which was acquired by Amazon five years later for $100M; Amazon.es continued to operate with the platform built by Sngular for another two years, and was its gateway to the European market.

The SPANISH PERSONALISED NUTRITION INSTITUTE was created with the objective of investigating and improving individuals’ state of health and wellbeing through precision nutrition, making it available to society thanks to the collaboration of institutions with a solid scientific reputation such as Complutense University of Madrid Central Lechera Asturiana Health and Nutrition Faculty, directed by Dr Luis Collado; Darwin Bioprospecting Excellence, a company formed by scientists from the Valencia University and the Superior Council of Scientific Research (CSIC), which have more than 25 years of experience in microbiology; SNGULAR, the creator of BuyVIP as a technological partner and CAPSA FOOD, the leading dairy company in Spain, which includes developing products that add value and contribute to improving consumers’ health and nutrition as part of its strategic and CSR plan.

“39ytú”, precision nutrition from your microbiota

From left to right: Cristina Vilanova (CSO Darwin Bioprospecting Excellence), Javier Cuervo (IENP General Manager) and José Armando Tellado (CAPSA FOOD General Manager)

 

The Spanish Institute of Personalised Nutrition has been launched, dedicated to researching and managing projects for improving health and well-being through precision nutrition, being CAPSA FOOD its primary shareholder.

— Thirty nine billion bacteria colonise the intestine and make up the microbiota, colloquially known as “intestinal flora” and are responsible for certain health problems that can be significantly improved with a balanced diet and precision nutrition.

— A microbiome test helps to determine intestinal bacteria colony imbalances in order to balance them with customised solutions.

— The Institute brings together the endorsement of the Complutense University Health and Nutrition Faculty, Darwin Bioprospecting Excellence scientists’ specialisation in microbiology, the technological support of SNGULAR, the creator of BuyVIP, which was sold to Amazon, and the experience and knowledge in food of the leading dairy company in Spain, CAPSA FOOD.

— • The primary shareholder is CAPSA FOOD, which has an international vocation in this project.

“39ytú” is the Spanish Institute of Personalised Nutrition’s first project, based on a precision nutritional recommendation after conducting a microbiome test (genetically sequencing the microbiota). Its name refers to the 39 billion bacteria that colonise the intestine and make up the microbiota, a group of microorganisms that coexist in a certain habitat, in this case, the human intestine, and that affects nutrition and metabolism and play a role in protecting and developing the organism. It is also known, although incorrectly, as intestinal flora and is equivalent to about 2 kg of body weight.

This test thoroughly analyses the identity and abundance of the microorganisms present in the intestine to determine the diversity of bacteria and detect possible alterations.

The personal analysis is made from a biological sample from the consumer and reveals the composition of the colony of 39 billion intestinal bacteria.

In a healthy person, the protective microbiota strains outweigh the potentially harmful ones. This guarantees effective and beneficial division of the functions within the intestine. A loss of bacterial diversity, caused by stress, taking antibiotics or a low-fibre diet, together with an imbalance between the proportions of strains, can have consequences for health. This imbalance is known as “dysbiosis”.

To help recover the balance of the microbiota, a series of “good” microorganisms can be used, which the World Health Organisation calls probiotics; live bacteria that confer a health benefit to the consumer when consumed in appropriate doses.

In this first phase of the project, the team of nutritionists, researchers and doctors from the Institute selected seven health problems for which there is scientific evidence that a balanced diet including nutritional solutions with probiotics and other bioactive ingredients can act and modify the microbiota composition: gluten intolerance, cholesterol reduction, glucose control, digestive discomfort, intestinal discomfort, improved defences and intestinal regularity.

From the analysis, the medical team from the Spanish Personalised Nutrition Institute makes a recommendation for healthy nutrition habits, and “prescribes” a personalised precision solution, with a selection of probiotics and active ingredients, to “attack” the most effective nutritional deficiencies and recover good microbiota balance.

Those interested to have a study conducted on their microbiota to be analysed for personalised nutrition to help resolve health problems can find the information at www.39ytu.com or the institute’s website www.ienp.es.



The COMPLUTENSE UNIVERSITY OF MADRID CENTRAL LECHERA ASTURIANA HEALTH AND NUTRITION FACULTY, directed by Dr Luis Collado, was created in 2011 within the framework of the Company/University collaboration agreements included in the Universities Organic Law (LOU). It is registered within the Complutense University of Madrid Faculty of Medicine, which is also associated with hospitals such as the San Carlos Clinical Hospital, the 12 de Octubre University Hospital and the Gregorio Marañón University Hospital.

DARWIN BIOPROSPECTING EXCELLENCE was founded by scientists from Valencia University and the Superior Council of Scientific Research (CSIC), which have more than 25 years of experience in microbiology. From its headquarters in the Valencia University Scientific Park, DARWIN focuses its services on exploring the microbiome and on selecting natural microorganisms with applications in food, health and the environment. The DARWIN team thus has extensive experience in the study of microbial ecology, and an intensive domain of microbiological techniques and analysis of massive sequencing data.

SNGULAR is the technological partner of ’39 y tú’, a software multinational with 600 people and more than 20 years of experience. Sngular has developed custom eCommerce solutions since 2003, and in 2005 created BuyVIP, which was acquired by Amazon five years later for $100M; Amazon.es continued to operate with the platform built by Sngular for another two years, and was its gateway to the European market.

The SPANISH PERSONALISED NUTRITION INSTITUTE was created with the objective of investigating and improving individuals’ state of health and wellbeing through precision nutrition, making it available to society thanks to the collaboration of institutions with a solid scientific reputation such as Complutense University of Madrid Central Lechera Asturiana Health and Nutrition Faculty, directed by Dr Luis Collado; Darwin Bioprospecting Excellence, a company formed by scientists from the Valencia University and the Superior Council of Scientific Research (CSIC), which have more than 25 years of experience in microbiology; SNGULAR, the creator of BuyVIP as a technological partner and CAPSA FOOD, the leading dairy company in Spain, which includes developing products that add value and contribute to improving consumers’ health and nutrition as part of its strategic and CSR plan.

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12 Dec 2018
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The Ambassador of the Dominican Republic in Spain visits CAPSA FOOD’s facilities

The Ambassador of the Dominican Republic in Spain visits CAPSA FOOD’s facilities

It is the dairy company’s main export market

12 December 2018.- The Ambassador of the Dominican Republic in Spain visited the CAPSA FOOD facilities in Granda (Siero) this morning, to coincide with his visit to the Principality of Asturias. The event was attended by the Embassy’s Director of Policies, Rhina Durán and the Minister Councillor of Economic and Trade Affairs, Carolina Peguero.

By turnover, the Dominican Republic is CAPSA FOOD’s most important export market in the Caribbean area and one of the most important internationally. The dairy company continues to focus on exports in line with its 2015-2019 Strategic Plan.

CAPSA, through its Central Lechera Asturiana brand, has presence in the main points of sale on the island: Centro Cuesta Nacional, Supermercados Bravo, Grupo Ramos, etc. It also has agreements with major distributors such as Distribuciones Continente, through which it accesses the catering and hospitality channel.

In terms of the range of products, the Dominican Republic is one of the more extensively developed markets, where there are products such as whole, semi-skimmed and skimmed milk in brik and in bottle format, there is also light milk, lactose-free milk, milkshakes, creams, butters and cheeses.

CAPSA FOOD will continue to focus on this market offering innovative and value-added products tailored to Dominican Republic consumers. The Ambassador’s visit reinforces the company’s ties with this country, with which it maintains a strong commitment.

The Ambassador of the Dominican Republic in Spain visits CAPSA FOOD’s facilities

It is the dairy company’s main export market

12 December 2018.- The Ambassador of the Dominican Republic in Spain visited the CAPSA FOOD facilities in Granda (Siero) this morning, to coincide with his visit to the Principality of Asturias. The event was attended by the Embassy’s Director of Policies, Rhina Durán and the Minister Councillor of Economic and Trade Affairs, Carolina Peguero.

By turnover, the Dominican Republic is CAPSA FOOD’s most important export market in the Caribbean area and one of the most important internationally. The dairy company continues to focus on exports in line with its 2015-2019 Strategic Plan.

CAPSA, through its Central Lechera Asturiana brand, has presence in the main points of sale on the island: Centro Cuesta Nacional, Supermercados Bravo, Grupo Ramos, etc. It also has agreements with major distributors such as Distribuciones Continente, through which it accesses the catering and hospitality channel.

In terms of the range of products, the Dominican Republic is one of the more extensively developed markets, where there are products such as whole, semi-skimmed and skimmed milk in brik and in bottle format, there is also light milk, lactose-free milk, milkshakes, creams, butters and cheeses.

CAPSA FOOD will continue to focus on this market offering innovative and value-added products tailored to Dominican Republic consumers. The Ambassador’s visit reinforces the company’s ties with this country, with which it maintains a strong commitment.

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3 Dec 2018
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Central Lechera Asturiana joins five Asturias cheesemakers in a new business project

Central Lechera Asturiana joins five Asturias cheesemakers in a new business project

A selection of the finest traditionally-crafted cheeses made with Central Lechera Asturiana milk and with the endorsement of the seal Alimentos del Paraíso Natural.

3 December, 2018.- The “El Maestro Quesero” business project was presented today at Central Lechera Asturiana’s headquarters; an initiative by the dairy company that brings together five Asturias cheese factories whose traditionally crafted products share the common link of Central Lechera Asturiana milk.

The five varieties chosen to inaugurate this product family are Cabrales PDO, Afuega’l Pitu PDO, Casín PDO, Los Beyos PGI and Vidiago Traditional Cheese, all of them made using traditional artisan techniques and with the best guarantee: Asturias. This selection of cheeses will be marketed in Spain under the “El Maestro Quesero” (the Master Cheesemaker) brand thanks to this initiative conceived by Central Lechera Asturiana. It also has the Alimentos del Paraíso Natural seal, which distinguishes foods that are marked by tradition, handed down from generation to generation, and by the singular geographic characteristics of the principality.

The Minister for Rural Development and Natural Resources, María Jesús Álvarez González, attended the presentation ceremony along with the General Manager of Central Lechera Asturiana, José Armando Tellado and the owners of the five cheese factories attached to the project; Alberto López from Afuega’l Pitu, Maribel Alvarez and Natalia Lobeto from Casín, José Antonio Teleña from Los Beyos, Manuel Collera from Vidiago and Manuel Rodriguez representing Cueva El Molín (Cabrales).

Cabrales: the second-best known and the fourth most-consumed cheese in Spain. It was created in the Picos de Europa and is made exclusively with raw cow’s milk and following the same traditional artisan techniques that have been used since 1913 at Cueva El Molín. The most surprising thing about this cheese is that it ripens in a cave where the Penicillium fungus gives it the characteristic blue-green streaks.

Afuega’l Pitu: it originates in Grao, Pravia, Salas and Tineo. It is made slowly with milk from Friesian or Asturias cows from the valleys. Its unique trunk-conical shape and the red variety with paprika make this cheese unique.

Casín: the oldest cheesemaker in Asturias and one of the oldest in Spain. It is made only with milk from casina cows, which freely graze in the Redes Natural Park.

Los Beyos: originating in the Los Beyos gorge, in the heart of the Picos de Europa, the milk used is of the highest quality and from selected farms. It is presently only made by three cheese factories in the Principality of Asturias.

Vidiago: for many years, only the Collera family made this cheese. Today, the family’s work has reached more producers. This cheese is made with Vidiago milk, from cows that graze in pastures near the sea, which makes the flavour smooth and distinctive.

“This project confirms Central Lechera Asturiana’s commitment to Asturias and to small Asturias producers, and is one step further in the dairy company’s growing commitment to cheeses. The five references are products of the highest quality made with milk from the finest dairy farms in Asturias, since the most important thing is to start from good raw material, from well fed animals in good pastures” said Jose Armando Tellado, General Manager of CAPSA FOOD.

Aligned with the Central Lechera Asturiana CSR strategy, El Maestro Quesero was conceived as a differential value proposition in which Central Lechera Asturiana supports traditional cheese factories in a commitment to quality, defending the all-natural from the farm to the table.

Central Lechera Asturiana joins five Asturias cheesemakers in a new business project

A selection of the finest traditionally-crafted cheeses made with Central Lechera Asturiana milk and with the endorsement of the seal Alimentos del Paraíso Natural.

3 December, 2018.- The “El Maestro Quesero” business project was presented today at Central Lechera Asturiana’s headquarters; an initiative by the dairy company that brings together five Asturias cheese factories whose traditionally crafted products share the common link of Central Lechera Asturiana milk.

The five varieties chosen to inaugurate this product family are Cabrales PDO, Afuega’l Pitu PDO, Casín PDO, Los Beyos PGI and Vidiago Traditional Cheese, all of them made using traditional artisan techniques and with the best guarantee: Asturias. This selection of cheeses will be marketed in Spain under the “El Maestro Quesero” (the Master Cheesemaker) brand thanks to this initiative conceived by Central Lechera Asturiana. It also has the Alimentos del Paraíso Natural seal, which distinguishes foods that are marked by tradition, handed down from generation to generation, and by the singular geographic characteristics of the principality.

The Minister for Rural Development and Natural Resources, María Jesús Álvarez González, attended the presentation ceremony along with the General Manager of Central Lechera Asturiana, José Armando Tellado and the owners of the five cheese factories attached to the project; Alberto López from Afuega’l Pitu, Maribel Alvarez and Natalia Lobeto from Casín, José Antonio Teleña from Los Beyos, Manuel Collera from Vidiago and Manuel Rodriguez representing Cueva El Molín (Cabrales).

Cabrales: the second-best known and the fourth most-consumed cheese in Spain. It was created in the Picos de Europa and is made exclusively with raw cow’s milk and following the same traditional artisan techniques that have been used since 1913 at Cueva El Molín. The most surprising thing about this cheese is that it ripens in a cave where the Penicillium fungus gives it the characteristic blue-green streaks.

Afuega’l Pitu: it originates in Grao, Pravia, Salas and Tineo. It is made slowly with milk from Friesian or Asturias cows from the valleys. Its unique trunk-conical shape and the red variety with paprika make this cheese unique.

Casín: the oldest cheesemaker in Asturias and one of the oldest in Spain. It is made only with milk from casina cows, which freely graze in the Redes Natural Park.

Los Beyos: originating in the Los Beyos gorge, in the heart of the Picos de Europa, the milk used is of the highest quality and from selected farms. It is presently only made by three cheese factories in the Principality of Asturias.

Vidiago: for many years, only the Collera family made this cheese. Today, the family’s work has reached more producers. This cheese is made with Vidiago milk, from cows that graze in pastures near the sea, which makes the flavour smooth and distinctive.

“This project confirms Central Lechera Asturiana’s commitment to Asturias and to small Asturias producers, and is one step further in the dairy company’s growing commitment to cheeses. The five references are products of the highest quality made with milk from the finest dairy farms in Asturias, since the most important thing is to start from good raw material, from well fed animals in good pastures” said Jose Armando Tellado, General Manager of CAPSA FOOD.

Aligned with the Central Lechera Asturiana CSR strategy, El Maestro Quesero was conceived as a differential value proposition in which Central Lechera Asturiana supports traditional cheese factories in a commitment to quality, defending the all-natural from the farm to the table.

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23 Nov 2018
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CAPSA FOOD makes its first foray outside the dairy business

CAPSA FOOD makes its first foray outside the dairy business

The dairy company taps into the functional beverage market with the help of RAW SUPERDRINK

In the framework of the 2017-2020 Strategic Plan, and in its commitment to the search for new businesses, CAPSA FOOD has entered the first round of capital financing for RAW SUPERDRINK, a start up led by entrepreneur Ruben Gonzalez, an expert in the sector of non-alcoholic beverages with shareholdings in products such as Monster Energy and Vita Coco.

RAW SUPERDRINK is the first organic isotonic on the market in the world and has been developed from a formula that provides hydration as well as functionality to new-generation consumers in their daily lives. This super-hydrating drink contains new ingredients known as “super fruits” such as Baobab that make the difference because of their active components. RAW is a “clean hydration drink” as it does not contain any added sugars, artificial sweeteners or artificial ingredients. It is also organic, low in calories and contains no gluten.

It plans to connect the values of the product, meeting the demands of consumers, who identify with a healthy lifestyle and love sports and organic products. The brand has therefore partnered with leading brands in the world of sports, action sports and e-sports, seeking to offer great emotional value and a new way of consuming an organic beverage that is available to all consumers.

CAPSA FOOD will offer this project support in product distribution in certain channels, focusing mainly on hotels for 2019. In the words of José Armando Tellado, CEO of CAPSA FOOD “We aim to diversify CAPSA’s business by looking for new opportunities for growth and that is why we support innovative initiatives, providing our experience and support to get the product to consumers. CAPSA FOOD is convinced that this project will provide value through differentiation from healthy eating, the strategic focus of the company’s CSR.” He adds “CAPSA will continue to deepen business diversification in 2019 to continue promoting the company’s growth.”

This drink is available in 500 ml format and in four flavours: lime-lemon, tangerine, strawberry-mint and blueberry-acai, focused on different types of consumers in the sports environment who are concerned about clean hydration. This product is currently available at El Corte Inglés and Eroski Supermarkets, as well as at local shops in Barcelona, where it started its journey. It can also be purchased online through its website (www.rawsuperdrink.com).

In its rapid expansion plan, RAW aims to participate in the vending machine, travel retail and foodservice channels, as well as in international markets including France, Germany, the Netherlands and the United Kingdom where negotiations are currently progressing. In order to finance this international expansion, RAW will launch a round of financing in the coming weeks that is open to new investors.

CAPSA FOOD makes its first foray outside the dairy business

The dairy company taps into the functional beverage market with the help of RAW SUPERDRINK

In the framework of the 2017-2020 Strategic Plan, and in its commitment to the search for new businesses, CAPSA FOOD has entered the first round of capital financing for RAW SUPERDRINK, a start up led by entrepreneur Ruben Gonzalez, an expert in the sector of non-alcoholic beverages with shareholdings in products such as Monster Energy and Vita Coco.

RAW SUPERDRINK is the first organic isotonic on the market in the world and has been developed from a formula that provides hydration as well as functionality to new-generation consumers in their daily lives. This super-hydrating drink contains new ingredients known as “super fruits” such as Baobab that make the difference because of their active components. RAW is a “clean hydration drink” as it does not contain any added sugars, artificial sweeteners or artificial ingredients. It is also organic, low in calories and contains no gluten.

It plans to connect the values of the product, meeting the demands of consumers, who identify with a healthy lifestyle and love sports and organic products. The brand has therefore partnered with leading brands in the world of sports, action sports and e-sports, seeking to offer great emotional value and a new way of consuming an organic beverage that is available to all consumers.

CAPSA FOOD will offer this project support in product distribution in certain channels, focusing mainly on hotels for 2019. In the words of José Armando Tellado, CEO of CAPSA FOOD “We aim to diversify CAPSA’s business by looking for new opportunities for growth and that is why we support innovative initiatives, providing our experience and support to get the product to consumers. CAPSA FOOD is convinced that this project will provide value through differentiation from healthy eating, the strategic focus of the company’s CSR.” He adds “CAPSA will continue to deepen business diversification in 2019 to continue promoting the company’s growth.”

This drink is available in 500 ml format and in four flavours: lime-lemon, tangerine, strawberry-mint and blueberry-acai, focused on different types of consumers in the sports environment who are concerned about clean hydration. This product is currently available at El Corte Inglés and Eroski Supermarkets, as well as at local shops in Barcelona, where it started its journey. It can also be purchased online through its website (www.rawsuperdrink.com).

In its rapid expansion plan, RAW aims to participate in the vending machine, travel retail and foodservice channels, as well as in international markets including France, Germany, the Netherlands and the United Kingdom where negotiations are currently progressing. In order to finance this international expansion, RAW will launch a round of financing in the coming weeks that is open to new investors.

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28 Jun 2018
0

Central Lechera Asturiana, presents its “GARANTIA GANADERA” seal certified by SGS

Central Lechera Asturiana, presents its “GARANTIA GANADERA” seal certified by SGS

– With the presentation of the “GARANTIA GANADERA” (livestock guarantee) seal, the cooperative becomes the only company in the sector with this certification

– The certification offers livestock nutrition, milk quality, health defence, breeding and management programmes that 1,200 farmers benefit from and that are aimed at supporting and professionalising the company’s farmers and thus offering the best quality milk.

A unique agricultural services programme in Spain endorsed by SGS

Central Lechera Asturiana supports farmers and the rural world to ensure the sustainability of their farms and offer the best milk, with the creation of the “Garantía Ganadera” (livestock guarantee) seal. The Asturian company endorses a complete range of unique agricultural services in Spain through the “Agricultural Services Management” certificate issued by SGS, a world leader in inspection, verification, analysis and certification.

The services begin with the nutrition programme to improve the quality of livestock feed with pastures and premium raw materials, which is complemented by a milk quality control programme and a health programme aimed at guaranteeing the animals are in top health, and also includes reproductive control to improve livestock fertility.

The “Garantía Ganadera” (livestock guarantee) seal also provides Central Lechera Asturiana’s 1,200 breeders and owners with access to the TAGEL programme (the livestock farm management board), which provides support to farmers through advice on making business decisions.

For farmers, and for company shareholders, the certification of these services demonstrates Central Lechera Asturiana’s commitment to supporting partners by providing them with all the information needed to obtain the highest quality milk and maintain the animals in optimum health.

This initiative aims to offer the best milk and therefore contributes to the comfort of livestock through a good natural diet, fighting against disease and monitoring reproductive control. Farmers also receive advice on good decision making to help manage their farms. The Central Lechera Asturiana “Garantía Ganadera” seal is a commitment to farmers and the rural environment that is sustained on the brand’s main focus: providing the support to the primary sector, Central Lechera Asturiana’s origin.

This seal will be printed on Central Lechera Asturiana products soon. A TV campaign will also launch today starring Central Lechera Asturiana farmers and Julia Otero, under the name “24 Hours in the Wild”, about the breeders’ lives and work and explaining the certification.

Central Lechera Asturiana, committed to the all-natural

Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. Since its creation, it has been committed to the primary sector, guaranteeing farmers’ sustainability, ensuring the marketing of their milk, 100% Spanish, and providing them with technical assistance for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All this from respect for the origin and the natural environment; minimising the environmental impact of farms and factories; self-generating more than 90% of the electricity consumed in high efficiency processes; transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana cares about everything it does and therefore maintains a commitment to quality employment and is family-friendly, fostering a work/life balance in the workplace.

Central Lechera Asturiana, presents its “GARANTIA GANADERA” seal certified by SGS

– With the presentation of the “GARANTIA GANADERA” (livestock guarantee) seal, the cooperative becomes the only company in the sector with this certification

– The certification offers livestock nutrition, milk quality, health defence, breeding and management programmes that 1,200 farmers benefit from and that are aimed at supporting and professionalising the company’s farmers and thus offering the best quality milk.

A unique agricultural services programme in Spain endorsed by SGS

Central Lechera Asturiana supports farmers and the rural world to ensure the sustainability of their farms and offer the best milk, with the creation of the “Garantía Ganadera” (livestock guarantee) seal. The Asturian company endorses a complete range of unique agricultural services in Spain through the “Agricultural Services Management” certificate issued by SGS, a world leader in inspection, verification, analysis and certification.

The services begin with the nutrition programme to improve the quality of livestock feed with pastures and premium raw materials, which is complemented by a milk quality control programme and a health programme aimed at guaranteeing the animals are in top health, and also includes reproductive control to improve livestock fertility.

The “Garantía Ganadera” (livestock guarantee) seal also provides Central Lechera Asturiana’s 1,200 breeders and owners with access to the TAGEL programme (the livestock farm management board), which provides support to farmers through advice on making business decisions.

For farmers, and for company shareholders, the certification of these services demonstrates Central Lechera Asturiana’s commitment to supporting partners by providing them with all the information needed to obtain the highest quality milk and maintain the animals in optimum health.

This initiative aims to offer the best milk and therefore contributes to the comfort of livestock through a good natural diet, fighting against disease and monitoring reproductive control. Farmers also receive advice on good decision making to help manage their farms. The Central Lechera Asturiana “Garantía Ganadera” seal is a commitment to farmers and the rural environment that is sustained on the brand’s main focus: providing the support to the primary sector, Central Lechera Asturiana’s origin.

This seal will be printed on Central Lechera Asturiana products soon. A TV campaign will also launch today starring Central Lechera Asturiana farmers and Julia Otero, under the name “24 Hours in the Wild”, about the breeders’ lives and work and explaining the certification.

Central Lechera Asturiana, committed to the all-natural

Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. Since its creation, it has been committed to the primary sector, guaranteeing farmers’ sustainability, ensuring the marketing of their milk, 100% Spanish, and providing them with technical assistance for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All this from respect for the origin and the natural environment; minimising the environmental impact of farms and factories; self-generating more than 90% of the electricity consumed in high efficiency processes; transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana cares about everything it does and therefore maintains a commitment to quality employment and is family-friendly, fostering a work/life balance in the workplace.

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18 Jun 2018
0

CAPSA FOOD profit growa 11,8% to exceed 15 millone euros

CAPSA FOOD profit growa 11,8% to exceed 15 millone euros

  • – Net turnover increased by 50 million euros, to 695 million, 7.7% higher than 2016.
    – CAPSA FOOD strengthens its brand leadership in the milk, cream and butter markets. Its brand Central Lechera Asturiana is present in more than 50% of Spanish households.
    – Sales in the international market exceed 50 million euros, 7.2% of CAPSA’s net turnover.
    – The RepTrack 2017 report ranks CAPSA as the company with the best reputation in Spain.

    The CAPSA FOOD (Corporación Alimentaria Peñasanta SA) Ordinary General Shareholders’ Meeting has approved the annual accounts and presented the results for the 2017 financial year.

    The dairy company ended the year with turnover of 695 million euros, which is an increase of 50 million, 7.7% more than in 2016, EBITDA of 37.39 million euros (6.7% higher than the previous year) and net profit of 15.2 million euros, 11.8% higher than the previous year.

    Implementing the 2013-2019 Strategic Plan was key in the constant evolution that the company has accumulated year-after-year and that, if placed into perspective over the last five years, translates into an increase from a negative result of 1 million euros in 2012, the starting point before implementing the Plan, to 15.2 million euros in 2017. EBITDA also increased in the same period, showing growth that exceeds 104% with respect to 2012. Factors such as increased brand sales together with efficient management (cost optimisation, process improvement, diversified businesses and markets, etc.) are fundamental in explaining this growth.

    The year 2017 ended with 914,679.67 million litres of milk collected from 100% Spanish origin, which is an increase of 2% compared to 2016.

    With regard to consumption data in the Spanish market (Source: Nielsen, YTD s5217), CAPSA reinforces its leadership in milk, cream and butter, closing 2017 with a 14% share in the liquid milk market compared to 13.2% in the previous year, 12.5% in cream (in 2016 it was 12.3%) and butter from 17.8% in 2016 to 21.3% at the end of 2017.

    In the hospitality channel, CAPSA increased sales by 6%, also incorporating yogurts and cheeses into its commercial offer in this segment.

    In the international market, sales exceeded 50 million euros this year, 7.2% of CAPSA’s net amount turnover. Today, the company is present with its products in more than 40 countries and in 2017 it added new destinations including Macao, Hong Kong, Guinea Bissau, Qatar, Bahrain, Mexico, Chile and Panama among others.

    Regarding the industrial ingredient business, Innova Food Ingredients continues to develop projects that have enabled it to grow by 25% compared to 2016.

    COMPANY WITH THE BEST REPUTATION IN SPAIN AND MOST CONSUMED BRANDS

    In 2017, CAPSA FOOD was awarded with recognitions and awards including the company with the best reputation in Spain according to the RepTrack 2017 study by the Reputation Institute. This recognition coincides with the 2016 launch of the CSR Strategic Framework that is based on four pillars: supporting the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the natural environment and continuing to be an exemplary employer.

    This year the Brand Footprint study placed Central Lechera Asturiana as the fourth most consumed brand in Spain with presence in more than 50% of households and the leading brand in Asturias and Cantabria. This same study positioned LARSA as the most consumed brand in Galicia. According to the Authentic Brands study, Central Lechera Asturiana is also positioned as the most authentic Spanish brand. It also received the 2017 Taste of the Year Award for its traditional milk, the World Cheese Awards in the silver category for its Cabrales and a bronze award for the Smoked Bar Cheese.

    With four leading brands, Central Lechera Asturiana, ATO, Larsa and Innova Food Ingredients, CAPSA FOOD has renewed the Gold Seal + 500EFQM and the Top Employers certification. In this same year it was also recognised with the FADE award for HR management.

    It has also been awarded the Caixabank Innovation Character Award and the Carrefour Award for the most innovative company in Asturias.

    CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries.

    In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

    Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.

CAPSA FOOD profit growa 11,8% to exceed 15 millone euros

  • – Net turnover increased by 50 million euros, to 695 million, 7.7% higher than 2016.
    – CAPSA FOOD strengthens its brand leadership in the milk, cream and butter markets. Its brand Central Lechera Asturiana is present in more than 50% of Spanish households.
    – Sales in the international market exceed 50 million euros, 7.2% of CAPSA’s net turnover.
    – The RepTrack 2017 report ranks CAPSA as the company with the best reputation in Spain.

    The CAPSA FOOD (Corporación Alimentaria Peñasanta SA) Ordinary General Shareholders’ Meeting has approved the annual accounts and presented the results for the 2017 financial year.

    The dairy company ended the year with turnover of 695 million euros, which is an increase of 50 million, 7.7% more than in 2016, EBITDA of 37.39 million euros (6.7% higher than the previous year) and net profit of 15.2 million euros, 11.8% higher than the previous year.

    Implementing the 2013-2019 Strategic Plan was key in the constant evolution that the company has accumulated year-after-year and that, if placed into perspective over the last five years, translates into an increase from a negative result of 1 million euros in 2012, the starting point before implementing the Plan, to 15.2 million euros in 2017. EBITDA also increased in the same period, showing growth that exceeds 104% with respect to 2012. Factors such as increased brand sales together with efficient management (cost optimisation, process improvement, diversified businesses and markets, etc.) are fundamental in explaining this growth.

    The year 2017 ended with 914,679.67 million litres of milk collected from 100% Spanish origin, which is an increase of 2% compared to 2016.

    With regard to consumption data in the Spanish market (Source: Nielsen, YTD s5217), CAPSA reinforces its leadership in milk, cream and butter, closing 2017 with a 14% share in the liquid milk market compared to 13.2% in the previous year, 12.5% in cream (in 2016 it was 12.3%) and butter from 17.8% in 2016 to 21.3% at the end of 2017.

    In the hospitality channel, CAPSA increased sales by 6%, also incorporating yogurts and cheeses into its commercial offer in this segment.

    In the international market, sales exceeded 50 million euros this year, 7.2% of CAPSA’s net amount turnover. Today, the company is present with its products in more than 40 countries and in 2017 it added new destinations including Macao, Hong Kong, Guinea Bissau, Qatar, Bahrain, Mexico, Chile and Panama among others.

    Regarding the industrial ingredient business, Innova Food Ingredients continues to develop projects that have enabled it to grow by 25% compared to 2016.

    COMPANY WITH THE BEST REPUTATION IN SPAIN AND MOST CONSUMED BRANDS

    In 2017, CAPSA FOOD was awarded with recognitions and awards including the company with the best reputation in Spain according to the RepTrack 2017 study by the Reputation Institute. This recognition coincides with the 2016 launch of the CSR Strategic Framework that is based on four pillars: supporting the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the natural environment and continuing to be an exemplary employer.

    This year the Brand Footprint study placed Central Lechera Asturiana as the fourth most consumed brand in Spain with presence in more than 50% of households and the leading brand in Asturias and Cantabria. This same study positioned LARSA as the most consumed brand in Galicia. According to the Authentic Brands study, Central Lechera Asturiana is also positioned as the most authentic Spanish brand. It also received the 2017 Taste of the Year Award for its traditional milk, the World Cheese Awards in the silver category for its Cabrales and a bronze award for the Smoked Bar Cheese.

    With four leading brands, Central Lechera Asturiana, ATO, Larsa and Innova Food Ingredients, CAPSA FOOD has renewed the Gold Seal + 500EFQM and the Top Employers certification. In this same year it was also recognised with the FADE award for HR management.

    It has also been awarded the Caixabank Innovation Character Award and the Carrefour Award for the most innovative company in Asturias.

    CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries.

    In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

    Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.

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18 Jun 2018
0

Central Lechera Asturiana, awarded with the National Marketing Award, the highest acknowledgement of the Spanish Marketing Association

Central Lechera Asturiana, awarded with the National Marketing Award, the highest acknowledgement of the Spanish Marketing Association

A strategy that ensures the sustainability of the company and that makes it the brand with the best reputation in Spain.

The leading Company in the dairy market, Central Lechera Asturiana has been awarded the National Marketing Award by the jury of the Spanish Marketing Association, who has highlighted their integral marketing strategy. This strategy, as Juan Povedano, Marketing Manager of the dairy company, has stated, “has turned Central Lechera Asturiana into the company with the best reputation in Spain” (Rep Track 2017 study, by Reputation Institute)

“Since the year 2012, and taking into account the decreasing consumption market –Povedano has explained-, Central Lechera Asturiana has increased their volume 3.8%, where the rest of the competitor brands have dropped theirs. It has also improved their market penetration reaching 530,000 new homes, and their EBITDA has increased 35%

“All this has allowed us to ensure the sustainability of our Company and what is more important, to guarantee the future of our farmers and main shareholders”.

Every year, the National Marketing Awards distinguish strategies that stand out for their innovation and for obtaining tangible results. They aim to value the best practices in the sector, those that highlight the role of marketing, that make society understand that this discipline has a scientific and professional load, that acknowledge the best experts, and that highlight the actions that have had tangible results.

This award acknowledges the innovative work of Central Lechera Asturiana and of their Marketing department, which has developed their work based on honesty, understanding consumers and building their own communication style, making natural products without artificial Es and acting in a natural way.

Central Lechera Asturiana, commited with ‘natural’

Central Lechera Asturiana is the first dairy brand in Spain, leader in liquid milk, cream and butter. Since its origins it is committed to the primary sector, ensuring the sustainability of the farmers, guaranteeing the commercialisation of their milk, 100% Spanish and offering them technical assistance, both for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, making 100% natural products for a healthy nutrition and helping to improve quality of life. All this, respecting origin and natural environment, minimising the environmental impact of farms and factories, generating more than 90% of the electric energy consumed in high efficiency processes, transforming waste in biofuels and fertilisers and minimising water consumption.

Central Lechera Asturiana, awarded with the National Marketing Award, the highest acknowledgement of the Spanish Marketing Association

A strategy that ensures the sustainability of the company and that makes it the brand with the best reputation in Spain.

The leading Company in the dairy market, Central Lechera Asturiana has been awarded the National Marketing Award by the jury of the Spanish Marketing Association, who has highlighted their integral marketing strategy. This strategy, as Juan Povedano, Marketing Manager of the dairy company, has stated, “has turned Central Lechera Asturiana into the company with the best reputation in Spain” (Rep Track 2017 study, by Reputation Institute)

“Since the year 2012, and taking into account the decreasing consumption market –Povedano has explained-, Central Lechera Asturiana has increased their volume 3.8%, where the rest of the competitor brands have dropped theirs. It has also improved their market penetration reaching 530,000 new homes, and their EBITDA has increased 35%

“All this has allowed us to ensure the sustainability of our Company and what is more important, to guarantee the future of our farmers and main shareholders”.

Every year, the National Marketing Awards distinguish strategies that stand out for their innovation and for obtaining tangible results. They aim to value the best practices in the sector, those that highlight the role of marketing, that make society understand that this discipline has a scientific and professional load, that acknowledge the best experts, and that highlight the actions that have had tangible results.

This award acknowledges the innovative work of Central Lechera Asturiana and of their Marketing department, which has developed their work based on honesty, understanding consumers and building their own communication style, making natural products without artificial Es and acting in a natural way.

Central Lechera Asturiana, commited with ‘natural’

Central Lechera Asturiana is the first dairy brand in Spain, leader in liquid milk, cream and butter. Since its origins it is committed to the primary sector, ensuring the sustainability of the farmers, guaranteeing the commercialisation of their milk, 100% Spanish and offering them technical assistance, both for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, making 100% natural products for a healthy nutrition and helping to improve quality of life. All this, respecting origin and natural environment, minimising the environmental impact of farms and factories, generating more than 90% of the electric energy consumed in high efficiency processes, transforming waste in biofuels and fertilisers and minimising water consumption.

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1 May 2018
0

CAPSA FOOD committed to its business in China

CAPSA FOOD committed to its business in China

The company presents its innovations at SIAL Shanghai, the largest international food exhibition in the Asian country, and participates in a high level European Commission trade mission led by Commissioner Phil Hogan. The largest food and beverage trade show in China, SIAL Shanghai 2018, is CAPSA’s destination from May 16 to 18, where the dairy company will have its own stand to present the new products of the brands with which it operates in the international market (Central Lechera Asturiana, Larsa, Ato and Vega de Oro) with the aim of boosting their growth in the Asian market.

China is already one of the main export destinations for CAPSA and its presence this year in SIAL, the largest international exhibition specialising in large-scale distribution and the HORECA channel, is in line with the company’s ongoing work on geographical diversification. The initiative is encompassed within the 2015-2019 Strategic Plan, one of the key aspects of which is to have greater presence abroad through exporting dairy ingredients and consumer products. In this sense, CAPSA also participates in a high level European Commission trade mission led by the Commissioner of Agriculture and Rural Development Phil Hogan, aimed at making institutional and business contacts in the Asian country. It will take place from 14 to 19 May in Shanghai and Shenzen and José Armando Tellado, the company’s general manager, will attend on behalf of CAPSA FOOD to participate in the different seminars and meetings with the aim of promoting companies and revitalising the Chinese market.

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries. In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.

CAPSA FOOD committed to its business in China

The company presents its innovations at SIAL Shanghai, the largest international food exhibition in the Asian country, and participates in a high level European Commission trade mission led by Commissioner Phil Hogan. The largest food and beverage trade show in China, SIAL Shanghai 2018, is CAPSA’s destination from May 16 to 18, where the dairy company will have its own stand to present the new products of the brands with which it operates in the international market (Central Lechera Asturiana, Larsa, Ato and Vega de Oro) with the aim of boosting their growth in the Asian market.

China is already one of the main export destinations for CAPSA and its presence this year in SIAL, the largest international exhibition specialising in large-scale distribution and the HORECA channel, is in line with the company’s ongoing work on geographical diversification. The initiative is encompassed within the 2015-2019 Strategic Plan, one of the key aspects of which is to have greater presence abroad through exporting dairy ingredients and consumer products. In this sense, CAPSA also participates in a high level European Commission trade mission led by the Commissioner of Agriculture and Rural Development Phil Hogan, aimed at making institutional and business contacts in the Asian country. It will take place from 14 to 19 May in Shanghai and Shenzen and José Armando Tellado, the company’s general manager, will attend on behalf of CAPSA FOOD to participate in the different seminars and meetings with the aim of promoting companies and revitalising the Chinese market.

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries. In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.

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