Archives for the ‘Blog’ Category

23 Nov 2018
0

CAPSA FOOD makes its first foray outside the dairy business

CAPSA FOOD makes its first foray outside the dairy business

The dairy company taps into the functional beverage market with the help of RAW SUPERDRINK

In the framework of the 2017-2020 Strategic Plan, and in its commitment to the search for new businesses, CAPSA FOOD has entered the first round of capital financing for RAW SUPERDRINK, a start up led by entrepreneur Ruben Gonzalez, an expert in the sector of non-alcoholic beverages with shareholdings in products such as Monster Energy and Vita Coco.

RAW SUPERDRINK is the first organic isotonic on the market in the world and has been developed from a formula that provides hydration as well as functionality to new-generation consumers in their daily lives. This super-hydrating drink contains new ingredients known as “super fruits” such as Baobab that make the difference because of their active components. RAW is a “clean hydration drink” as it does not contain any added sugars, artificial sweeteners or artificial ingredients. It is also organic, low in calories and contains no gluten.

It plans to connect the values of the product, meeting the demands of consumers, who identify with a healthy lifestyle and love sports and organic products. The brand has therefore partnered with leading brands in the world of sports, action sports and e-sports, seeking to offer great emotional value and a new way of consuming an organic beverage that is available to all consumers.

CAPSA FOOD will offer this project support in product distribution in certain channels, focusing mainly on hotels for 2019. In the words of José Armando Tellado, CEO of CAPSA FOOD “We aim to diversify CAPSA’s business by looking for new opportunities for growth and that is why we support innovative initiatives, providing our experience and support to get the product to consumers. CAPSA FOOD is convinced that this project will provide value through differentiation from healthy eating, the strategic focus of the company’s CSR.” He adds “CAPSA will continue to deepen business diversification in 2019 to continue promoting the company’s growth.”

This drink is available in 500 ml format and in four flavours: lime-lemon, tangerine, strawberry-mint and blueberry-acai, focused on different types of consumers in the sports environment who are concerned about clean hydration. This product is currently available at El Corte Inglés and Eroski Supermarkets, as well as at local shops in Barcelona, where it started its journey. It can also be purchased online through its website (www.rawsuperdrink.com).

In its rapid expansion plan, RAW aims to participate in the vending machine, travel retail and foodservice channels, as well as in international markets including France, Germany, the Netherlands and the United Kingdom where negotiations are currently progressing. In order to finance this international expansion, RAW will launch a round of financing in the coming weeks that is open to new investors.

CAPSA FOOD makes its first foray outside the dairy business

The dairy company taps into the functional beverage market with the help of RAW SUPERDRINK

In the framework of the 2017-2020 Strategic Plan, and in its commitment to the search for new businesses, CAPSA FOOD has entered the first round of capital financing for RAW SUPERDRINK, a start up led by entrepreneur Ruben Gonzalez, an expert in the sector of non-alcoholic beverages with shareholdings in products such as Monster Energy and Vita Coco.

RAW SUPERDRINK is the first organic isotonic on the market in the world and has been developed from a formula that provides hydration as well as functionality to new-generation consumers in their daily lives. This super-hydrating drink contains new ingredients known as “super fruits” such as Baobab that make the difference because of their active components. RAW is a “clean hydration drink” as it does not contain any added sugars, artificial sweeteners or artificial ingredients. It is also organic, low in calories and contains no gluten.

It plans to connect the values of the product, meeting the demands of consumers, who identify with a healthy lifestyle and love sports and organic products. The brand has therefore partnered with leading brands in the world of sports, action sports and e-sports, seeking to offer great emotional value and a new way of consuming an organic beverage that is available to all consumers.

CAPSA FOOD will offer this project support in product distribution in certain channels, focusing mainly on hotels for 2019. In the words of José Armando Tellado, CEO of CAPSA FOOD “We aim to diversify CAPSA’s business by looking for new opportunities for growth and that is why we support innovative initiatives, providing our experience and support to get the product to consumers. CAPSA FOOD is convinced that this project will provide value through differentiation from healthy eating, the strategic focus of the company’s CSR.” He adds “CAPSA will continue to deepen business diversification in 2019 to continue promoting the company’s growth.”

This drink is available in 500 ml format and in four flavours: lime-lemon, tangerine, strawberry-mint and blueberry-acai, focused on different types of consumers in the sports environment who are concerned about clean hydration. This product is currently available at El Corte Inglés and Eroski Supermarkets, as well as at local shops in Barcelona, where it started its journey. It can also be purchased online through its website (www.rawsuperdrink.com).

In its rapid expansion plan, RAW aims to participate in the vending machine, travel retail and foodservice channels, as well as in international markets including France, Germany, the Netherlands and the United Kingdom where negotiations are currently progressing. In order to finance this international expansion, RAW will launch a round of financing in the coming weeks that is open to new investors.

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28 Jun 2018
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Central Lechera Asturiana, presents its “GARANTIA GANADERA” seal certified by SGS

Central Lechera Asturiana, presents its “GARANTIA GANADERA” seal certified by SGS

– With the presentation of the “GARANTIA GANADERA” (livestock guarantee) seal, the cooperative becomes the only company in the sector with this certification

– The certification offers livestock nutrition, milk quality, health defence, breeding and management programmes that 1,200 farmers benefit from and that are aimed at supporting and professionalising the company’s farmers and thus offering the best quality milk.

A unique agricultural services programme in Spain endorsed by SGS

Central Lechera Asturiana supports farmers and the rural world to ensure the sustainability of their farms and offer the best milk, with the creation of the “Garantía Ganadera” (livestock guarantee) seal. The Asturian company endorses a complete range of unique agricultural services in Spain through the “Agricultural Services Management” certificate issued by SGS, a world leader in inspection, verification, analysis and certification.

The services begin with the nutrition programme to improve the quality of livestock feed with pastures and premium raw materials, which is complemented by a milk quality control programme and a health programme aimed at guaranteeing the animals are in top health, and also includes reproductive control to improve livestock fertility.

The “Garantía Ganadera” (livestock guarantee) seal also provides Central Lechera Asturiana’s 1,200 breeders and owners with access to the TAGEL programme (the livestock farm management board), which provides support to farmers through advice on making business decisions.

For farmers, and for company shareholders, the certification of these services demonstrates Central Lechera Asturiana’s commitment to supporting partners by providing them with all the information needed to obtain the highest quality milk and maintain the animals in optimum health.

This initiative aims to offer the best milk and therefore contributes to the comfort of livestock through a good natural diet, fighting against disease and monitoring reproductive control. Farmers also receive advice on good decision making to help manage their farms. The Central Lechera Asturiana “Garantía Ganadera” seal is a commitment to farmers and the rural environment that is sustained on the brand’s main focus: providing the support to the primary sector, Central Lechera Asturiana’s origin.

This seal will be printed on Central Lechera Asturiana products soon. A TV campaign will also launch today starring Central Lechera Asturiana farmers and Julia Otero, under the name “24 Hours in the Wild”, about the breeders’ lives and work and explaining the certification.

Central Lechera Asturiana, committed to the all-natural

Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. Since its creation, it has been committed to the primary sector, guaranteeing farmers’ sustainability, ensuring the marketing of their milk, 100% Spanish, and providing them with technical assistance for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All this from respect for the origin and the natural environment; minimising the environmental impact of farms and factories; self-generating more than 90% of the electricity consumed in high efficiency processes; transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana cares about everything it does and therefore maintains a commitment to quality employment and is family-friendly, fostering a work/life balance in the workplace.

Central Lechera Asturiana, presents its “GARANTIA GANADERA” seal certified by SGS

– With the presentation of the “GARANTIA GANADERA” (livestock guarantee) seal, the cooperative becomes the only company in the sector with this certification

– The certification offers livestock nutrition, milk quality, health defence, breeding and management programmes that 1,200 farmers benefit from and that are aimed at supporting and professionalising the company’s farmers and thus offering the best quality milk.

A unique agricultural services programme in Spain endorsed by SGS

Central Lechera Asturiana supports farmers and the rural world to ensure the sustainability of their farms and offer the best milk, with the creation of the “Garantía Ganadera” (livestock guarantee) seal. The Asturian company endorses a complete range of unique agricultural services in Spain through the “Agricultural Services Management” certificate issued by SGS, a world leader in inspection, verification, analysis and certification.

The services begin with the nutrition programme to improve the quality of livestock feed with pastures and premium raw materials, which is complemented by a milk quality control programme and a health programme aimed at guaranteeing the animals are in top health, and also includes reproductive control to improve livestock fertility.

The “Garantía Ganadera” (livestock guarantee) seal also provides Central Lechera Asturiana’s 1,200 breeders and owners with access to the TAGEL programme (the livestock farm management board), which provides support to farmers through advice on making business decisions.

For farmers, and for company shareholders, the certification of these services demonstrates Central Lechera Asturiana’s commitment to supporting partners by providing them with all the information needed to obtain the highest quality milk and maintain the animals in optimum health.

This initiative aims to offer the best milk and therefore contributes to the comfort of livestock through a good natural diet, fighting against disease and monitoring reproductive control. Farmers also receive advice on good decision making to help manage their farms. The Central Lechera Asturiana “Garantía Ganadera” seal is a commitment to farmers and the rural environment that is sustained on the brand’s main focus: providing the support to the primary sector, Central Lechera Asturiana’s origin.

This seal will be printed on Central Lechera Asturiana products soon. A TV campaign will also launch today starring Central Lechera Asturiana farmers and Julia Otero, under the name “24 Hours in the Wild”, about the breeders’ lives and work and explaining the certification.

Central Lechera Asturiana, committed to the all-natural

Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. Since its creation, it has been committed to the primary sector, guaranteeing farmers’ sustainability, ensuring the marketing of their milk, 100% Spanish, and providing them with technical assistance for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All this from respect for the origin and the natural environment; minimising the environmental impact of farms and factories; self-generating more than 90% of the electricity consumed in high efficiency processes; transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana cares about everything it does and therefore maintains a commitment to quality employment and is family-friendly, fostering a work/life balance in the workplace.

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18 Jun 2018
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CAPSA FOOD profit growa 11,8% to exceed 15 millone euros

CAPSA FOOD profit growa 11,8% to exceed 15 millone euros

  • – Net turnover increased by 50 million euros, to 695 million, 7.7% higher than 2016.
    – CAPSA FOOD strengthens its brand leadership in the milk, cream and butter markets. Its brand Central Lechera Asturiana is present in more than 50% of Spanish households.
    – Sales in the international market exceed 50 million euros, 7.2% of CAPSA’s net turnover.
    – The RepTrack 2017 report ranks CAPSA as the company with the best reputation in Spain.

    The CAPSA FOOD (Corporación Alimentaria Peñasanta SA) Ordinary General Shareholders’ Meeting has approved the annual accounts and presented the results for the 2017 financial year.

    The dairy company ended the year with turnover of 695 million euros, which is an increase of 50 million, 7.7% more than in 2016, EBITDA of 37.39 million euros (6.7% higher than the previous year) and net profit of 15.2 million euros, 11.8% higher than the previous year.

    Implementing the 2013-2019 Strategic Plan was key in the constant evolution that the company has accumulated year-after-year and that, if placed into perspective over the last five years, translates into an increase from a negative result of 1 million euros in 2012, the starting point before implementing the Plan, to 15.2 million euros in 2017. EBITDA also increased in the same period, showing growth that exceeds 104% with respect to 2012. Factors such as increased brand sales together with efficient management (cost optimisation, process improvement, diversified businesses and markets, etc.) are fundamental in explaining this growth.

    The year 2017 ended with 914,679.67 million litres of milk collected from 100% Spanish origin, which is an increase of 2% compared to 2016.

    With regard to consumption data in the Spanish market (Source: Nielsen, YTD s5217), CAPSA reinforces its leadership in milk, cream and butter, closing 2017 with a 14% share in the liquid milk market compared to 13.2% in the previous year, 12.5% in cream (in 2016 it was 12.3%) and butter from 17.8% in 2016 to 21.3% at the end of 2017.

    In the hospitality channel, CAPSA increased sales by 6%, also incorporating yogurts and cheeses into its commercial offer in this segment.

    In the international market, sales exceeded 50 million euros this year, 7.2% of CAPSA’s net amount turnover. Today, the company is present with its products in more than 40 countries and in 2017 it added new destinations including Macao, Hong Kong, Guinea Bissau, Qatar, Bahrain, Mexico, Chile and Panama among others.

    Regarding the industrial ingredient business, Innova Food Ingredients continues to develop projects that have enabled it to grow by 25% compared to 2016.

    COMPANY WITH THE BEST REPUTATION IN SPAIN AND MOST CONSUMED BRANDS

    In 2017, CAPSA FOOD was awarded with recognitions and awards including the company with the best reputation in Spain according to the RepTrack 2017 study by the Reputation Institute. This recognition coincides with the 2016 launch of the CSR Strategic Framework that is based on four pillars: supporting the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the natural environment and continuing to be an exemplary employer.

    This year the Brand Footprint study placed Central Lechera Asturiana as the fourth most consumed brand in Spain with presence in more than 50% of households and the leading brand in Asturias and Cantabria. This same study positioned LARSA as the most consumed brand in Galicia. According to the Authentic Brands study, Central Lechera Asturiana is also positioned as the most authentic Spanish brand. It also received the 2017 Taste of the Year Award for its traditional milk, the World Cheese Awards in the silver category for its Cabrales and a bronze award for the Smoked Bar Cheese.

    With four leading brands, Central Lechera Asturiana, ATO, Larsa and Innova Food Ingredients, CAPSA FOOD has renewed the Gold Seal + 500EFQM and the Top Employers certification. In this same year it was also recognised with the FADE award for HR management.

    It has also been awarded the Caixabank Innovation Character Award and the Carrefour Award for the most innovative company in Asturias.

    CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries.

    In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

    Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.

CAPSA FOOD profit growa 11,8% to exceed 15 millone euros

  • – Net turnover increased by 50 million euros, to 695 million, 7.7% higher than 2016.
    – CAPSA FOOD strengthens its brand leadership in the milk, cream and butter markets. Its brand Central Lechera Asturiana is present in more than 50% of Spanish households.
    – Sales in the international market exceed 50 million euros, 7.2% of CAPSA’s net turnover.
    – The RepTrack 2017 report ranks CAPSA as the company with the best reputation in Spain.

    The CAPSA FOOD (Corporación Alimentaria Peñasanta SA) Ordinary General Shareholders’ Meeting has approved the annual accounts and presented the results for the 2017 financial year.

    The dairy company ended the year with turnover of 695 million euros, which is an increase of 50 million, 7.7% more than in 2016, EBITDA of 37.39 million euros (6.7% higher than the previous year) and net profit of 15.2 million euros, 11.8% higher than the previous year.

    Implementing the 2013-2019 Strategic Plan was key in the constant evolution that the company has accumulated year-after-year and that, if placed into perspective over the last five years, translates into an increase from a negative result of 1 million euros in 2012, the starting point before implementing the Plan, to 15.2 million euros in 2017. EBITDA also increased in the same period, showing growth that exceeds 104% with respect to 2012. Factors such as increased brand sales together with efficient management (cost optimisation, process improvement, diversified businesses and markets, etc.) are fundamental in explaining this growth.

    The year 2017 ended with 914,679.67 million litres of milk collected from 100% Spanish origin, which is an increase of 2% compared to 2016.

    With regard to consumption data in the Spanish market (Source: Nielsen, YTD s5217), CAPSA reinforces its leadership in milk, cream and butter, closing 2017 with a 14% share in the liquid milk market compared to 13.2% in the previous year, 12.5% in cream (in 2016 it was 12.3%) and butter from 17.8% in 2016 to 21.3% at the end of 2017.

    In the hospitality channel, CAPSA increased sales by 6%, also incorporating yogurts and cheeses into its commercial offer in this segment.

    In the international market, sales exceeded 50 million euros this year, 7.2% of CAPSA’s net amount turnover. Today, the company is present with its products in more than 40 countries and in 2017 it added new destinations including Macao, Hong Kong, Guinea Bissau, Qatar, Bahrain, Mexico, Chile and Panama among others.

    Regarding the industrial ingredient business, Innova Food Ingredients continues to develop projects that have enabled it to grow by 25% compared to 2016.

    COMPANY WITH THE BEST REPUTATION IN SPAIN AND MOST CONSUMED BRANDS

    In 2017, CAPSA FOOD was awarded with recognitions and awards including the company with the best reputation in Spain according to the RepTrack 2017 study by the Reputation Institute. This recognition coincides with the 2016 launch of the CSR Strategic Framework that is based on four pillars: supporting the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the natural environment and continuing to be an exemplary employer.

    This year the Brand Footprint study placed Central Lechera Asturiana as the fourth most consumed brand in Spain with presence in more than 50% of households and the leading brand in Asturias and Cantabria. This same study positioned LARSA as the most consumed brand in Galicia. According to the Authentic Brands study, Central Lechera Asturiana is also positioned as the most authentic Spanish brand. It also received the 2017 Taste of the Year Award for its traditional milk, the World Cheese Awards in the silver category for its Cabrales and a bronze award for the Smoked Bar Cheese.

    With four leading brands, Central Lechera Asturiana, ATO, Larsa and Innova Food Ingredients, CAPSA FOOD has renewed the Gold Seal + 500EFQM and the Top Employers certification. In this same year it was also recognised with the FADE award for HR management.

    It has also been awarded the Caixabank Innovation Character Award and the Carrefour Award for the most innovative company in Asturias.

    CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries.

    In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

    Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.

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18 Jun 2018
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Central Lechera Asturiana, awarded with the National Marketing Award, the highest acknowledgement of the Spanish Marketing Association

Central Lechera Asturiana, awarded with the National Marketing Award, the highest acknowledgement of the Spanish Marketing Association

A strategy that ensures the sustainability of the company and that makes it the brand with the best reputation in Spain.

The leading Company in the dairy market, Central Lechera Asturiana has been awarded the National Marketing Award by the jury of the Spanish Marketing Association, who has highlighted their integral marketing strategy. This strategy, as Juan Povedano, Marketing Manager of the dairy company, has stated, “has turned Central Lechera Asturiana into the company with the best reputation in Spain” (Rep Track 2017 study, by Reputation Institute)

“Since the year 2012, and taking into account the decreasing consumption market –Povedano has explained-, Central Lechera Asturiana has increased their volume 3.8%, where the rest of the competitor brands have dropped theirs. It has also improved their market penetration reaching 530,000 new homes, and their EBITDA has increased 35%

“All this has allowed us to ensure the sustainability of our Company and what is more important, to guarantee the future of our farmers and main shareholders”.

Every year, the National Marketing Awards distinguish strategies that stand out for their innovation and for obtaining tangible results. They aim to value the best practices in the sector, those that highlight the role of marketing, that make society understand that this discipline has a scientific and professional load, that acknowledge the best experts, and that highlight the actions that have had tangible results.

This award acknowledges the innovative work of Central Lechera Asturiana and of their Marketing department, which has developed their work based on honesty, understanding consumers and building their own communication style, making natural products without artificial Es and acting in a natural way.

Central Lechera Asturiana, commited with ‘natural’

Central Lechera Asturiana is the first dairy brand in Spain, leader in liquid milk, cream and butter. Since its origins it is committed to the primary sector, ensuring the sustainability of the farmers, guaranteeing the commercialisation of their milk, 100% Spanish and offering them technical assistance, both for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, making 100% natural products for a healthy nutrition and helping to improve quality of life. All this, respecting origin and natural environment, minimising the environmental impact of farms and factories, generating more than 90% of the electric energy consumed in high efficiency processes, transforming waste in biofuels and fertilisers and minimising water consumption.

Central Lechera Asturiana, awarded with the National Marketing Award, the highest acknowledgement of the Spanish Marketing Association

A strategy that ensures the sustainability of the company and that makes it the brand with the best reputation in Spain.

The leading Company in the dairy market, Central Lechera Asturiana has been awarded the National Marketing Award by the jury of the Spanish Marketing Association, who has highlighted their integral marketing strategy. This strategy, as Juan Povedano, Marketing Manager of the dairy company, has stated, “has turned Central Lechera Asturiana into the company with the best reputation in Spain” (Rep Track 2017 study, by Reputation Institute)

“Since the year 2012, and taking into account the decreasing consumption market –Povedano has explained-, Central Lechera Asturiana has increased their volume 3.8%, where the rest of the competitor brands have dropped theirs. It has also improved their market penetration reaching 530,000 new homes, and their EBITDA has increased 35%

“All this has allowed us to ensure the sustainability of our Company and what is more important, to guarantee the future of our farmers and main shareholders”.

Every year, the National Marketing Awards distinguish strategies that stand out for their innovation and for obtaining tangible results. They aim to value the best practices in the sector, those that highlight the role of marketing, that make society understand that this discipline has a scientific and professional load, that acknowledge the best experts, and that highlight the actions that have had tangible results.

This award acknowledges the innovative work of Central Lechera Asturiana and of their Marketing department, which has developed their work based on honesty, understanding consumers and building their own communication style, making natural products without artificial Es and acting in a natural way.

Central Lechera Asturiana, commited with ‘natural’

Central Lechera Asturiana is the first dairy brand in Spain, leader in liquid milk, cream and butter. Since its origins it is committed to the primary sector, ensuring the sustainability of the farmers, guaranteeing the commercialisation of their milk, 100% Spanish and offering them technical assistance, both for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, making 100% natural products for a healthy nutrition and helping to improve quality of life. All this, respecting origin and natural environment, minimising the environmental impact of farms and factories, generating more than 90% of the electric energy consumed in high efficiency processes, transforming waste in biofuels and fertilisers and minimising water consumption.

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1 May 2018
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CAPSA FOOD committed to its business in China

CAPSA FOOD committed to its business in China

The company presents its innovations at SIAL Shanghai, the largest international food exhibition in the Asian country, and participates in a high level European Commission trade mission led by Commissioner Phil Hogan. The largest food and beverage trade show in China, SIAL Shanghai 2018, is CAPSA’s destination from May 16 to 18, where the dairy company will have its own stand to present the new products of the brands with which it operates in the international market (Central Lechera Asturiana, Larsa, Ato and Vega de Oro) with the aim of boosting their growth in the Asian market.

China is already one of the main export destinations for CAPSA and its presence this year in SIAL, the largest international exhibition specialising in large-scale distribution and the HORECA channel, is in line with the company’s ongoing work on geographical diversification. The initiative is encompassed within the 2015-2019 Strategic Plan, one of the key aspects of which is to have greater presence abroad through exporting dairy ingredients and consumer products. In this sense, CAPSA also participates in a high level European Commission trade mission led by the Commissioner of Agriculture and Rural Development Phil Hogan, aimed at making institutional and business contacts in the Asian country. It will take place from 14 to 19 May in Shanghai and Shenzen and José Armando Tellado, the company’s general manager, will attend on behalf of CAPSA FOOD to participate in the different seminars and meetings with the aim of promoting companies and revitalising the Chinese market.

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries. In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.

CAPSA FOOD committed to its business in China

The company presents its innovations at SIAL Shanghai, the largest international food exhibition in the Asian country, and participates in a high level European Commission trade mission led by Commissioner Phil Hogan. The largest food and beverage trade show in China, SIAL Shanghai 2018, is CAPSA’s destination from May 16 to 18, where the dairy company will have its own stand to present the new products of the brands with which it operates in the international market (Central Lechera Asturiana, Larsa, Ato and Vega de Oro) with the aim of boosting their growth in the Asian market.

China is already one of the main export destinations for CAPSA and its presence this year in SIAL, the largest international exhibition specialising in large-scale distribution and the HORECA channel, is in line with the company’s ongoing work on geographical diversification. The initiative is encompassed within the 2015-2019 Strategic Plan, one of the key aspects of which is to have greater presence abroad through exporting dairy ingredients and consumer products. In this sense, CAPSA also participates in a high level European Commission trade mission led by the Commissioner of Agriculture and Rural Development Phil Hogan, aimed at making institutional and business contacts in the Asian country. It will take place from 14 to 19 May in Shanghai and Shenzen and José Armando Tellado, the company’s general manager, will attend on behalf of CAPSA FOOD to participate in the different seminars and meetings with the aim of promoting companies and revitalising the Chinese market.

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries. In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.

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20 Apr 2018
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Central Lechera Asturiana among the most empathic supermarket brands

Central Lechera Asturiana among the most empathic supermarket brands

According to the first study carried out in Spain, Top Empathic Consumer Brands 2018, by branding consultancy Summa, Central Lechera Asturiana is one of the brands with the greatest empathy in the supermarket. The dairy company ranks 5th in the Top 10 ranking of the most empathic Spanish companies for consumers. The empathy index has been measured around eight attributes mentioned by the public consulted: Authenticity, Responsibility, Understands Me, Interaction, Closeness, Relevance, Identification and Innovation. Among the 30 brands analysed, these stand out in only one or two variables, except Central Lechera Asturiana, which achieves the most balanced empathic profile, distinguished in three of the eight.

In this sense, José Armando Tellado, general manager of Central Lechera, pointed out that “the most important thing is to stand in the place of the consumer and understand what is expected of us. Central Lechera’s proposal is based on offering transparent and responsible information. Today it is the only dairy brand with an offer of 100% natural products, with no Es in 98% of its products, which it communicates through clean and clear labelling so that users can easily identify it in the supermarket”. This recognition is added to the one that Central Lechera Asturiana has just received as a Spanish company in the food sector with the best reputation, awarded by the Reputacion Institute consultancy through its annual RepTrak 2018 study.

Central Lechera Asturiana among the most empathic supermarket brands

According to the first study carried out in Spain, Top Empathic Consumer Brands 2018, by branding consultancy Summa, Central Lechera Asturiana is one of the brands with the greatest empathy in the supermarket. The dairy company ranks 5th in the Top 10 ranking of the most empathic Spanish companies for consumers. The empathy index has been measured around eight attributes mentioned by the public consulted: Authenticity, Responsibility, Understands Me, Interaction, Closeness, Relevance, Identification and Innovation. Among the 30 brands analysed, these stand out in only one or two variables, except Central Lechera Asturiana, which achieves the most balanced empathic profile, distinguished in three of the eight.

In this sense, José Armando Tellado, general manager of Central Lechera, pointed out that “the most important thing is to stand in the place of the consumer and understand what is expected of us. Central Lechera’s proposal is based on offering transparent and responsible information. Today it is the only dairy brand with an offer of 100% natural products, with no Es in 98% of its products, which it communicates through clean and clear labelling so that users can easily identify it in the supermarket”. This recognition is added to the one that Central Lechera Asturiana has just received as a Spanish company in the food sector with the best reputation, awarded by the Reputacion Institute consultancy through its annual RepTrak 2018 study.

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16 Apr 2018
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Central Lechera Asturiana awarded the NAOS 2017 award for Business Initiative, granted by the Ministry of Health, Social Services and Equality through AECOSAN.

Central Lechera Asturiana awarded the NAOS 2017 award for Business Initiative, granted by the Ministry of Health, Social Services and Equality through AECOSAN.

The leading company in the dairy market has been unanimously awarded the best business initiative by the judging panel in the 11th 2017 NAOS Strategy Awards, convened by the 24 July 2017 AECOSAN (Spanish Consumption, Food Security and Nutrition Agency) Resolution. It is the third time that Central Lechera Asturiana has received this Award.

The Ministry of Health, Social Services and Equality made the award through AECOSAN to Central Lechera Asturiana for its commitment to healthy and natural-origin food.
“Central Lechera Asturiana only ever uses natural ingredients in its dairy products, without adding any ingredients or artificial additives: nothing that could alter their original quality and flavour”, says Marta Hernández Cabria, Head of Quality and Nutrition at Central Lechera Asturiana

In this sense, Hernandez highlights that the company follows Spanish and international recommendations for consuming sugar and saturated fats, focusing on “reducing sugar and fat content in its range of yogurts and milkshakes”. It is also committed to packaging with clear labels, and with the list of ingredients on the front “so that they are more visible and the information is clearly displayed to the consumer”.

The NAOS Strategy Awards (Strategy for Nutrition, Physical Activity and Prevention of Obesity) are the most important related to nutrition, convened annually by the Ministry of Health and Consumer Affairs through the Official State Gazette. They were established in 2007 with the convening of the first edition in which seven modes of awards were established for different areas: Family and Community, School, Health, Labour, and also for the Entrepreneurship, Applied and Special Research Recognition.

This award highlights the pioneering and innovative work of Central Lechera Asturiana and its Department of Nutrition and Health, for defending the consumption of healthy products such as milk, a basic source of human nutrition since the time humans stopped being nomads. The dairy company cares for the sector and the environment with the firm commitment to offer the best milk to produce dairy products of the highest quality, with the firm belief that only by respecting the natural origin of what we eat can people have better nutrition and better quality of life.

The award will be presented in the event that will once again take place during the XII NAOS Convention, which will be held in the second half of November.

Central Lechera Asturiana, committed to the all-natural

Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. Since its creation, it has been committed to the primary sector, guaranteeing farmers’ sustainability, ensuring the marketing of their milk, 100% Spanish, and providing them with technical assistance for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All this from respect for the origin and the natural environment; minimising the environmental impact of farms and factories; self-generating more than 90% of the electricity consumed in high efficiency processes; transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana cares about everything it does and therefore maintains a commitment to quality employment and is family-friendly, fostering a work/life balance in the workplace.

Central Lechera Asturiana awarded the NAOS 2017 award for Business Initiative, granted by the Ministry of Health, Social Services and Equality through AECOSAN.

The leading company in the dairy market has been unanimously awarded the best business initiative by the judging panel in the 11th 2017 NAOS Strategy Awards, convened by the 24 July 2017 AECOSAN (Spanish Consumption, Food Security and Nutrition Agency) Resolution. It is the third time that Central Lechera Asturiana has received this Award.

The Ministry of Health, Social Services and Equality made the award through AECOSAN to Central Lechera Asturiana for its commitment to healthy and natural-origin food.
“Central Lechera Asturiana only ever uses natural ingredients in its dairy products, without adding any ingredients or artificial additives: nothing that could alter their original quality and flavour”, says Marta Hernández Cabria, Head of Quality and Nutrition at Central Lechera Asturiana

In this sense, Hernandez highlights that the company follows Spanish and international recommendations for consuming sugar and saturated fats, focusing on “reducing sugar and fat content in its range of yogurts and milkshakes”. It is also committed to packaging with clear labels, and with the list of ingredients on the front “so that they are more visible and the information is clearly displayed to the consumer”.

The NAOS Strategy Awards (Strategy for Nutrition, Physical Activity and Prevention of Obesity) are the most important related to nutrition, convened annually by the Ministry of Health and Consumer Affairs through the Official State Gazette. They were established in 2007 with the convening of the first edition in which seven modes of awards were established for different areas: Family and Community, School, Health, Labour, and also for the Entrepreneurship, Applied and Special Research Recognition.

This award highlights the pioneering and innovative work of Central Lechera Asturiana and its Department of Nutrition and Health, for defending the consumption of healthy products such as milk, a basic source of human nutrition since the time humans stopped being nomads. The dairy company cares for the sector and the environment with the firm commitment to offer the best milk to produce dairy products of the highest quality, with the firm belief that only by respecting the natural origin of what we eat can people have better nutrition and better quality of life.

The award will be presented in the event that will once again take place during the XII NAOS Convention, which will be held in the second half of November.

Central Lechera Asturiana, committed to the all-natural

Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. Since its creation, it has been committed to the primary sector, guaranteeing farmers’ sustainability, ensuring the marketing of their milk, 100% Spanish, and providing them with technical assistance for their professional and personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All this from respect for the origin and the natural environment; minimising the environmental impact of farms and factories; self-generating more than 90% of the electricity consumed in high efficiency processes; transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana cares about everything it does and therefore maintains a commitment to quality employment and is family-friendly, fostering a work/life balance in the workplace.

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11 Apr 2018
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Oviedo, new stage of Healthy Meetings

Oviedo, new stage of Healthy Meetings

“Say yes to at least three dairy products per day” is a programme that informs about the benefits of milk and dairy products for athletes

It has been launched by Inlac and the European Union to promote the recovery of milk, yogurt and cheese in the Spanish diet
Any sport, any intensity, any age: milk and dairy are always allies for sport
Rosa María Ortega, Doctor in Pharmacy and Professor of Nutrition at the Complutense University of Madrid, José Armando Tellado, Chairman of Inlac, cyclist José Luis “Chechu” Rubiera, and canoeist Manuel Busto, today’s proponents
Efforts undertaken between the European Union and Inlac are making it possible for the ‘Say yes to at least three dairy products per day’ programme to reach various points of the Spanish geography to provide people with scientifically supported information about milk and dairy products.

After the editions held in Santiago de Compostela, Malaga and Valencia, the programme now comes to Oviedo. The Circus space is the chosen venue for Healthy Encounters, in which the central theme of the information is sport. The benefits of milk and dairy products for any sport, from amateurs to professionals, are the main topic of the Oviedo meetings.

A much needed programme
In his talk in the capital of the principality, chairman of Inlac, José Armando Tellado, stressed the need for a programme like this that is framed within the “European Commission White Paper on the nutrition, overweight and obesity strategy” as a way to raise awareness about the importance of milk and dairy product consumption within a healthy and balanced diet, combining food with regular exercise. “Possibly, there is no other food that offers such a high density of nutrients per euro cent, so it is not reasonable that milk consumption has decreased in the last 15 years by 30%, now standing at 72 L per person per year”.
In terms of milk and dairy product consumption today, the chairman of Inlac highlights that Asturias exceeds the national average in all segments:
Yogurt Asturias 15.62 kg per person year; national average: 15.36 kg per person year.
Milk Asturias 96 L per person per year; national average: 72 L per person per year.
Cheese Asturias 10 kg per person per year; national average: 8 L per person per year.

As a person who practices sport regularly, José Armando Tellado reminded sports fans in Oviedo about some of the reasons why milk and dairy products cannot be absent from any athlete’s daily life:

In their natural composition, milk and dairy products have 80% water, carbohydrates and proteins, which are beneficial before as well as after exercise.
Hydration and food: milk and dairy products help to achieve both.
Yogurt whey, which many consumers discard, is a source of beneficial proteins for athletes.
Proteins of high biological value: they contain two extremely important proteins: whey and casein. After resistance training for example, proteins (whey proteins) and slow-digestion proteins (casein) are important contributors to fast digestion, helping to reduce the process of protein degradation in the muscle and restoring muscle fibres damaged from practicing sport.
Especially useful for sport
Rosa María Ortega, PhD in Pharmacy, Professor of Nutrition at the Complutense University of Madrid and member of the European Programme Scientific Committee, has outlined the main reasons why milk, yogurt and cheese should not be left out of the diet of people in general and athletes in particular, since they help to maintain bones and muscle mass. In her opinion, one of the main reasons is their contribution of high-bioavailability calcium”; that is, calcium that is easy to absorb thanks to the presence of absorption promoters casein and lactose. In other foods that may contain calcium, such as some vegetables and cereals, the calcium is less bioavailable.”

According to Dr Ortega, athletes’ calcium needs can vary widely, depending on the age, gender and situation of each person. In this sense, a range could be established from 800 to 2,000 milligrams per day. “As a general rule, a 250 ml glass of milk, two yogurts and a piece of cheese can provide the body with the calcium it needs.”

Supporting professional athletic competition
Professional cyclist José Luis “Chechu” Rubiera did not want to miss the opportunity of sharing his experience at the top of the sporting competition with the large audience. Cycling is one of the toughest and most demanding disciplines. To be among the elite, it is essential to train to the fullest and give the body what it needs to be able to perform during the entire test.

Born in Gijón in 1973, yogurt, milk and cheese has been an ally for this athlete when it comes to providing his body with the nutrients needed to perform at his best and climb to the top of the sports competition, reaping success in half a dozen teams in which he has been competing. “Chechu” Rubiera has also been the Principality of Asturias youth coach. He presently maintains consistent involvement with competitive sport through his work as an ambassador for commercial cycling firms.

Dairy with the stroke of the oar
Another great figure in Spanish sport who wanted to contribute to the Healthy Meetings held in Oviedo was Manuel Busto. A native of the Asturias town of Villaviciosa, Busto will go down in the history of canoeing for having been nine-times world champion. Throughout his talk before the audience at the Circus, Busto highlighted the importance of following a healthy diet when it comes to reaching the highest levels in sports competition. Busto has always included milk and dairy in his daily nutrition, as one of the cogs in the gears with which world championships are won.

Marco Rodríguez was also among the Asturias athletes at Oviedo who combines communication work with various media of the Principality and active organisation of events where sport and dairy products come together, such as the Cabrales Bicycle Ride.

Through the “Programme for promoting milk and dairy products within the framework of appropriate dietary practices”, Inlac and the European Commission provide a solid and joint response to the need to increase the presence of these products in the daily lives of Spanish people.

The content of this document represents only the opinion of its author who is solely responsibility for it. The European Commission does not assume any responsibility for the use that could be made of the information it contains.

Oviedo, new stage of Healthy Meetings

“Say yes to at least three dairy products per day” is a programme that informs about the benefits of milk and dairy products for athletes

It has been launched by Inlac and the European Union to promote the recovery of milk, yogurt and cheese in the Spanish diet
Any sport, any intensity, any age: milk and dairy are always allies for sport
Rosa María Ortega, Doctor in Pharmacy and Professor of Nutrition at the Complutense University of Madrid, José Armando Tellado, Chairman of Inlac, cyclist José Luis “Chechu” Rubiera, and canoeist Manuel Busto, today’s proponents
Efforts undertaken between the European Union and Inlac are making it possible for the ‘Say yes to at least three dairy products per day’ programme to reach various points of the Spanish geography to provide people with scientifically supported information about milk and dairy products.

After the editions held in Santiago de Compostela, Malaga and Valencia, the programme now comes to Oviedo. The Circus space is the chosen venue for Healthy Encounters, in which the central theme of the information is sport. The benefits of milk and dairy products for any sport, from amateurs to professionals, are the main topic of the Oviedo meetings.

A much needed programme
In his talk in the capital of the principality, chairman of Inlac, José Armando Tellado, stressed the need for a programme like this that is framed within the “European Commission White Paper on the nutrition, overweight and obesity strategy” as a way to raise awareness about the importance of milk and dairy product consumption within a healthy and balanced diet, combining food with regular exercise. “Possibly, there is no other food that offers such a high density of nutrients per euro cent, so it is not reasonable that milk consumption has decreased in the last 15 years by 30%, now standing at 72 L per person per year”.
In terms of milk and dairy product consumption today, the chairman of Inlac highlights that Asturias exceeds the national average in all segments:
Yogurt Asturias 15.62 kg per person year; national average: 15.36 kg per person year.
Milk Asturias 96 L per person per year; national average: 72 L per person per year.
Cheese Asturias 10 kg per person per year; national average: 8 L per person per year.

As a person who practices sport regularly, José Armando Tellado reminded sports fans in Oviedo about some of the reasons why milk and dairy products cannot be absent from any athlete’s daily life:

In their natural composition, milk and dairy products have 80% water, carbohydrates and proteins, which are beneficial before as well as after exercise.
Hydration and food: milk and dairy products help to achieve both.
Yogurt whey, which many consumers discard, is a source of beneficial proteins for athletes.
Proteins of high biological value: they contain two extremely important proteins: whey and casein. After resistance training for example, proteins (whey proteins) and slow-digestion proteins (casein) are important contributors to fast digestion, helping to reduce the process of protein degradation in the muscle and restoring muscle fibres damaged from practicing sport.
Especially useful for sport
Rosa María Ortega, PhD in Pharmacy, Professor of Nutrition at the Complutense University of Madrid and member of the European Programme Scientific Committee, has outlined the main reasons why milk, yogurt and cheese should not be left out of the diet of people in general and athletes in particular, since they help to maintain bones and muscle mass. In her opinion, one of the main reasons is their contribution of high-bioavailability calcium”; that is, calcium that is easy to absorb thanks to the presence of absorption promoters casein and lactose. In other foods that may contain calcium, such as some vegetables and cereals, the calcium is less bioavailable.”

According to Dr Ortega, athletes’ calcium needs can vary widely, depending on the age, gender and situation of each person. In this sense, a range could be established from 800 to 2,000 milligrams per day. “As a general rule, a 250 ml glass of milk, two yogurts and a piece of cheese can provide the body with the calcium it needs.”

Supporting professional athletic competition
Professional cyclist José Luis “Chechu” Rubiera did not want to miss the opportunity of sharing his experience at the top of the sporting competition with the large audience. Cycling is one of the toughest and most demanding disciplines. To be among the elite, it is essential to train to the fullest and give the body what it needs to be able to perform during the entire test.

Born in Gijón in 1973, yogurt, milk and cheese has been an ally for this athlete when it comes to providing his body with the nutrients needed to perform at his best and climb to the top of the sports competition, reaping success in half a dozen teams in which he has been competing. “Chechu” Rubiera has also been the Principality of Asturias youth coach. He presently maintains consistent involvement with competitive sport through his work as an ambassador for commercial cycling firms.

Dairy with the stroke of the oar
Another great figure in Spanish sport who wanted to contribute to the Healthy Meetings held in Oviedo was Manuel Busto. A native of the Asturias town of Villaviciosa, Busto will go down in the history of canoeing for having been nine-times world champion. Throughout his talk before the audience at the Circus, Busto highlighted the importance of following a healthy diet when it comes to reaching the highest levels in sports competition. Busto has always included milk and dairy in his daily nutrition, as one of the cogs in the gears with which world championships are won.

Marco Rodríguez was also among the Asturias athletes at Oviedo who combines communication work with various media of the Principality and active organisation of events where sport and dairy products come together, such as the Cabrales Bicycle Ride.

Through the “Programme for promoting milk and dairy products within the framework of appropriate dietary practices”, Inlac and the European Commission provide a solid and joint response to the need to increase the presence of these products in the daily lives of Spanish people.

The content of this document represents only the opinion of its author who is solely responsibility for it. The European Commission does not assume any responsibility for the use that could be made of the information it contains.

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1 Apr 2018
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The Zarzalejo has revalidated its BRC e IFS certificates

The Zarzalejo has revalidated its BRC e IFS certificates

This week, the monitoring audit of the BRC and IFS Food Safety certificates was held at the Zarzalejo plant.

Both are standards that guarantee that CAPSA meets the highest safety, quality and performance criteria in terms of food safety and consumer protection.

Today, having these certifications is essential to be competitive in Spanish and international markets; indeed, not having them would harm the company’s leadership and would condition CAPSA’s presence with many customers, since some only allow us to work with them if these certifications are in place.
Consolidating and maintaining these stringent certifications requires daily, rigorous and permanent work on food safety, which enables CAPSA to ensure increasingly safer processes.

These rules regulate mandatory and prohibited behaviours for personnel working in the factory (production, maintenance and logistics) and for personnel from other areas, who are contractors or are temporarily visiting the factory areas.

Remember: we are all responsible for complying with them.

The Zarzalejo has revalidated its BRC e IFS certificates

This week, the monitoring audit of the BRC and IFS Food Safety certificates was held at the Zarzalejo plant.

Both are standards that guarantee that CAPSA meets the highest safety, quality and performance criteria in terms of food safety and consumer protection.

Today, having these certifications is essential to be competitive in Spanish and international markets; indeed, not having them would harm the company’s leadership and would condition CAPSA’s presence with many customers, since some only allow us to work with them if these certifications are in place.
Consolidating and maintaining these stringent certifications requires daily, rigorous and permanent work on food safety, which enables CAPSA to ensure increasingly safer processes.

These rules regulate mandatory and prohibited behaviours for personnel working in the factory (production, maintenance and logistics) and for personnel from other areas, who are contractors or are temporarily visiting the factory areas.

Remember: we are all responsible for complying with them.

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1 Feb 2018
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CAPSA FOOD receives representatives of the Government of China

CAPSA FOOD receives representatives of the Government of China

Coinciding with the celebration of Chinese New Year, members of the Chinese Embassy in Spain have visited Siero, and CAPSA FOOD received them at its facilities, with the aim of creating closer ties with the Asian community.

The group included Wang Yingqi, Economy and Commercial Counsellor of the Chinese Embassy, and other major figures of the Asian community, such as Feng Chao and Wei Ying Huang, accompanied by the Mayor of Siero, Ángel García.China is one of the dairy company’s main export destinations. In this regard, CAPSA FOOD continues to operate according to its Strategic Plan 2015-2019, a major axis of which is to work towards having a greater international presence with its export activity, both in terms of dairy ingredients as well as consumer products. With over 1.3 billion inhabitants, China benefits from milk, cheese, butter and yoghurt from other countries, as local companies do not have the capacity to supply the demands of the population. This creates a great opportunity for companies like CAPSA FOOD to carry out its export activity.

Economy and Commercial Counsellor of the Chinese Embassy, Wang Yingqi, along with the CEO of CAPSA FOOD, José Armando Tellado.
From left to right, Feng Chao (member of the Chinese Delegation), Ángel García (Mayor of Siero), Wang Yingqi (Economy and Commercial Counsellor of the Chinese Embassy), José Armando Tellado (CEO of CAPSA FOOD), and María García (Sales and Export Manager of CAPSA FOOD).

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO and Innova Food Ingredients) is the leading company on the Spanish dairy market. It has 7 production centres distributed across the whole of Spain, and directly employs more than 1300 people.
In 2017 CAPSA FOOD was recognised as being the company with the best reputation in Spain, according to the REPTRAK study carried out by the Reputation Institute. In addition, CAPSA FOOD is the first Spanish food company to receive the European Seal of Excellence 500+, awarded by the European Foundation for Quality Management (EFQM) and the Club for Excellence in Management (Club de Excelencia en Gestión, CEG). This means that CAPSA FOOD is an extremely well managed company, that is a national “role model”, and that it innovates on the market with new formats and new products with functional benefits, creating an excellent working environment for the development of its professional employees.
In terms of its concern for social responsibility, CAPSA FOOD supports the primary sector and rural areas, promotes health through nutrition and healthy living habits, protects nature and respects the environment, and continues to be the exemplary employer that it has been since the company’s foundation.

CAPSA FOOD receives representatives of the Government of China

Coinciding with the celebration of Chinese New Year, members of the Chinese Embassy in Spain have visited Siero, and CAPSA FOOD received them at its facilities, with the aim of creating closer ties with the Asian community.

The group included Wang Yingqi, Economy and Commercial Counsellor of the Chinese Embassy, and other major figures of the Asian community, such as Feng Chao and Wei Ying Huang, accompanied by the Mayor of Siero, Ángel García.China is one of the dairy company’s main export destinations. In this regard, CAPSA FOOD continues to operate according to its Strategic Plan 2015-2019, a major axis of which is to work towards having a greater international presence with its export activity, both in terms of dairy ingredients as well as consumer products. With over 1.3 billion inhabitants, China benefits from milk, cheese, butter and yoghurt from other countries, as local companies do not have the capacity to supply the demands of the population. This creates a great opportunity for companies like CAPSA FOOD to carry out its export activity.

Economy and Commercial Counsellor of the Chinese Embassy, Wang Yingqi, along with the CEO of CAPSA FOOD, José Armando Tellado.
From left to right, Feng Chao (member of the Chinese Delegation), Ángel García (Mayor of Siero), Wang Yingqi (Economy and Commercial Counsellor of the Chinese Embassy), José Armando Tellado (CEO of CAPSA FOOD), and María García (Sales and Export Manager of CAPSA FOOD).

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO and Innova Food Ingredients) is the leading company on the Spanish dairy market. It has 7 production centres distributed across the whole of Spain, and directly employs more than 1300 people.
In 2017 CAPSA FOOD was recognised as being the company with the best reputation in Spain, according to the REPTRAK study carried out by the Reputation Institute. In addition, CAPSA FOOD is the first Spanish food company to receive the European Seal of Excellence 500+, awarded by the European Foundation for Quality Management (EFQM) and the Club for Excellence in Management (Club de Excelencia en Gestión, CEG). This means that CAPSA FOOD is an extremely well managed company, that is a national “role model”, and that it innovates on the market with new formats and new products with functional benefits, creating an excellent working environment for the development of its professional employees.
In terms of its concern for social responsibility, CAPSA FOOD supports the primary sector and rural areas, promotes health through nutrition and healthy living habits, protects nature and respects the environment, and continues to be the exemplary employer that it has been since the company’s foundation.

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