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12 Feb 2020
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CAPSA FOOD products gain presence in 490,000 Spanish households, achieving 65.2% market share

CAPSA FOOD products gain presence in 490,000 Spanish households, achieving 65.2% market share

  • CAPSA FOOD products gain presence in 490,000 Spanish households, achieving 65.2% market share
  • CAPSA FOOD strengthens its leadership in the milk, cream and butter markets.
  • Its brands, Central Lechera Asturiana, Larsa and Asana have gained ground in all the markets in which the company operates.
  • CAPSA FOOD increased exports by 50% in 2019 and is among the 109 top companies to work for in Spain.

Granda, 5 February 2020

Every day, CAPSA FOOD products reach more Spanish homes, increasing their presence by 490,000 in 2019 compared to 2018. According to the Kantar Media study, the dairy company has achieved a penetration rate of 65.2%.

This data shows that CAPSA FOOD became the second company with the highest growth in 2019 in terms of presence in homes (penetration), and the leading dairy company.

This growth is also reflected in its market share in value (Source: Nielsen). In liquid milk, CAPSA FOOD brands increased 6.8% in 2019 compared to the previous year, which implies an increase from 16.7% in 2018 to 17.9% in 2019, all in a declining market (-0.4%).

In terms of cream, it increased 5.6% in value, which translates into 19.8% market share compared to the 19.1% it had in 2018.

Finally, in the butter market, also in terms of value, the company’s brands increased by 10%, attaining 24.2% market share. In 2018, its share was 23.2%.

This data reinforces CAPSA FOOD as a leading company, distancing it from its competitors, growing its Central Lechera Asturiana, Larsa and Asana (organic milk) brands in all the markets in which the company operates.

It should be noted that CAPSA FOOD has increased its exports by 50%, with greater presence in more than 40 countries. Since 2017, it has added new destinations including Macao, Hong Kong, Guinea Bissau, Qatar, Bahrain, Mexico, Chile and Panama, among others.

CAPSA FOOD, AMONG THE 109 BEST COMPANIES TO WORK FOR

The dairy company has recently been included among the 109 companies certified as Top Employers in Spain for being among the best employers and most prominent organisations in its people management practices.

CAPSA FOOD has exceeded the standards established under the umbrella of this certification, which include: talent strategy and acquisition, staff planning, learning and development, leadership, etc.

CAPSA FOOD products gain presence in 490,000 Spanish households, achieving 65.2% market share

  • CAPSA FOOD products gain presence in 490,000 Spanish households, achieving 65.2% market share
  • CAPSA FOOD strengthens its leadership in the milk, cream and butter markets.
  • Its brands, Central Lechera Asturiana, Larsa and Asana have gained ground in all the markets in which the company operates.
  • CAPSA FOOD increased exports by 50% in 2019 and is among the 109 top companies to work for in Spain.

Granda, 5 February 2020

Every day, CAPSA FOOD products reach more Spanish homes, increasing their presence by 490,000 in 2019 compared to 2018. According to the Kantar Media study, the dairy company has achieved a penetration rate of 65.2%.

This data shows that CAPSA FOOD became the second company with the highest growth in 2019 in terms of presence in homes (penetration), and the leading dairy company.

This growth is also reflected in its market share in value (Source: Nielsen). In liquid milk, CAPSA FOOD brands increased 6.8% in 2019 compared to the previous year, which implies an increase from 16.7% in 2018 to 17.9% in 2019, all in a declining market (-0.4%).

In terms of cream, it increased 5.6% in value, which translates into 19.8% market share compared to the 19.1% it had in 2018.

Finally, in the butter market, also in terms of value, the company’s brands increased by 10%, attaining 24.2% market share. In 2018, its share was 23.2%.

This data reinforces CAPSA FOOD as a leading company, distancing it from its competitors, growing its Central Lechera Asturiana, Larsa and Asana (organic milk) brands in all the markets in which the company operates.

It should be noted that CAPSA FOOD has increased its exports by 50%, with greater presence in more than 40 countries. Since 2017, it has added new destinations including Macao, Hong Kong, Guinea Bissau, Qatar, Bahrain, Mexico, Chile and Panama, among others.

CAPSA FOOD, AMONG THE 109 BEST COMPANIES TO WORK FOR

The dairy company has recently been included among the 109 companies certified as Top Employers in Spain for being among the best employers and most prominent organisations in its people management practices.

CAPSA FOOD has exceeded the standards established under the umbrella of this certification, which include: talent strategy and acquisition, staff planning, learning and development, leadership, etc.

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29 Jan 2020
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Capsa Food acquires 50% of “Lácteas Flor de Burgos SL” to jointly lead the cheese and fresh products market

Capsa Food acquires 50% of “Lácteas Flor de Burgos SL” to jointly lead the cheese and fresh products market

  • The purpose of this agreement is to develop a joint brand project bringing together the synergies of both companies to create shared value, and to serve as a platform for future growth in the Spanish and international markets.
  • In 2019, the Burgos company’s turnover was more than 63 million euros, growing 16% compared to the previous year.
  • The resulting joint sales volume in the cheese market will exceed 95 million euros, placing the companies as one of the 10 largest cheese operators in Spain.

Granda, 20 January 2020

On 14 January, CAPSA FOOD signed the purchase agreement to acquire 50% of “LÁCTEAS FLOR DE BURGOS SL”, which to date belonged entirely to the Angulo Family, which began operating in the cheese market in 1915. The fourth generation of the family created this company in 2003, which produces fresh cheese and dairy products under the “Flor de Burgos” brand and which also has modern facilities with efficient production in the town of Burgos.

In 2019, the Burgos cheese company’s turnover was more than 63 million euros, having grown 16.5% over the previous year and 175% in the last five years. CAPSA FOOD’s turnover in 2018 was 738 million euros, 6.1% higher than in 2017.

The purpose of this agreement is to develop a joint brand project, combining the synergies of both companies to create shared value. The resulting joint sales volume in the cheese market will exceed 95 million euros, which will place the companies as one of the 10 largest cheese operators in Spain.

With this operation, and through this new joint project, CAPSA FOOD reinforces its commitment to the cheese and fresh products market, in the process of open diversification within the company and with a solid focus on growth in Spain and abroad. Today, LÁCTEAS “FLOR DE BURGOS SL” international sales represents 10% of its turnover, while CAPSA FOOD’s sales in the international market are close to 8% of its turnover.

Industrial management will continue to be led by the Angulo family, which has specialist knowledge and know-how in this area and modern and technologically advanced facilities. CAPSA FOOD will bring to the project its experience in developing and managing leading brands, as well as its sales force in the different marketing channels, which are added to the current alliance maintained by “LÁCTEAS FLOR DE BURGOS SL” with the TGT Group, its current business partner, and which will remain in the project.

Javier Angulo will continue as chief executive and a joint board of directors with an equal number of representatives from both companies will be created for corporate governance.

CAPSA FOOD and “LÁCTEAS FLOR DE BURGOS SL” aim to accelerate growth by introducing new references and entering new international markets, seeking leadership in the cheese and fresh products category.

With the consolidation of this operation, CAPSA FOOD expects to close 2020 with turnover of more than 800 million euros, under the new 2020-2025 Strategic Plan.

Capsa Food acquires 50% of “Lácteas Flor de Burgos SL” to jointly lead the cheese and fresh products market

  • The purpose of this agreement is to develop a joint brand project bringing together the synergies of both companies to create shared value, and to serve as a platform for future growth in the Spanish and international markets.
  • In 2019, the Burgos company’s turnover was more than 63 million euros, growing 16% compared to the previous year.
  • The resulting joint sales volume in the cheese market will exceed 95 million euros, placing the companies as one of the 10 largest cheese operators in Spain.

Granda, 20 January 2020

On 14 January, CAPSA FOOD signed the purchase agreement to acquire 50% of “LÁCTEAS FLOR DE BURGOS SL”, which to date belonged entirely to the Angulo Family, which began operating in the cheese market in 1915. The fourth generation of the family created this company in 2003, which produces fresh cheese and dairy products under the “Flor de Burgos” brand and which also has modern facilities with efficient production in the town of Burgos.

In 2019, the Burgos cheese company’s turnover was more than 63 million euros, having grown 16.5% over the previous year and 175% in the last five years. CAPSA FOOD’s turnover in 2018 was 738 million euros, 6.1% higher than in 2017.

The purpose of this agreement is to develop a joint brand project, combining the synergies of both companies to create shared value. The resulting joint sales volume in the cheese market will exceed 95 million euros, which will place the companies as one of the 10 largest cheese operators in Spain.

With this operation, and through this new joint project, CAPSA FOOD reinforces its commitment to the cheese and fresh products market, in the process of open diversification within the company and with a solid focus on growth in Spain and abroad. Today, LÁCTEAS “FLOR DE BURGOS SL” international sales represents 10% of its turnover, while CAPSA FOOD’s sales in the international market are close to 8% of its turnover.

Industrial management will continue to be led by the Angulo family, which has specialist knowledge and know-how in this area and modern and technologically advanced facilities. CAPSA FOOD will bring to the project its experience in developing and managing leading brands, as well as its sales force in the different marketing channels, which are added to the current alliance maintained by “LÁCTEAS FLOR DE BURGOS SL” with the TGT Group, its current business partner, and which will remain in the project.

Javier Angulo will continue as chief executive and a joint board of directors with an equal number of representatives from both companies will be created for corporate governance.

CAPSA FOOD and “LÁCTEAS FLOR DE BURGOS SL” aim to accelerate growth by introducing new references and entering new international markets, seeking leadership in the cheese and fresh products category.

With the consolidation of this operation, CAPSA FOOD expects to close 2020 with turnover of more than 800 million euros, under the new 2020-2025 Strategic Plan.

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23 Dec 2019
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Central Lechera Asturiana’s social networks convert interactions into litres of milk for SOS Children’s Villages

Central Lechera Asturiana’s social networks convert interactions into litres of milk for SOS Children’s Villages

  • The “The Fourth Glass” campaign is active from 18 December to 6 January with the goal of donating 25,000 litres of milk
  • Litres can be accumulated through social networks, adding one litre of milk to the initiative for each comment, like, post-share or video watched

On 18 December, Central Lechera Asturiana will launch its Christmas campaign ‘The Fourth Glass’ in order to accumulate the maximum number of litres of milk through social networks and donate them to the non-government organisation Aldeas Infantiles SOS (SOS Children’s Villages).

The dairy firm hopes to collect around 25,000 litres from the beginning of the campaign, on 18 December at 14:00, until 6 January 2020. The idea stems from the tradition of leaving three glasses of milk out for the Three Wise Men on the night of 5 January and adding an extra one through donation for people in need, children and families in the Aldeas infantiles SOS prevention programmes.

The number of litres is increased through social networks, with each comment, like, post shared and video watched adding one litre of milk to the initiative:

  • Facebook:Comments, likes, shares and videos watched.
  • Youtube: Videos watched, likes, favourites and comments.
  • Instagram: Likes and videos watched.

With this initiative, Central Lechera Asturiana confirms its commitment to initiatives that encourage people in society to have a more natural and healthier diet, and its collaboration with and support for charities and NGOs, especially during the festive dates, on which humanitarian actions increase.

It also highlights its collaboration with the Asturias Food Bank, which raised 2040 euros in September this year with the proceeds from the sale of authentic Asturias ‘cachopos’, made with Asturias veal and cheese from Central Lechera Asturiana, during the 63rd International Asturias Sample Trade Show (FIDMA) 2019.

Central Lechera Asturiana’s social networks convert interactions into litres of milk for SOS Children’s Villages

  • The “The Fourth Glass” campaign is active from 18 December to 6 January with the goal of donating 25,000 litres of milk
  • Litres can be accumulated through social networks, adding one litre of milk to the initiative for each comment, like, post-share or video watched

On 18 December, Central Lechera Asturiana will launch its Christmas campaign ‘The Fourth Glass’ in order to accumulate the maximum number of litres of milk through social networks and donate them to the non-government organisation Aldeas Infantiles SOS (SOS Children’s Villages).

The dairy firm hopes to collect around 25,000 litres from the beginning of the campaign, on 18 December at 14:00, until 6 January 2020. The idea stems from the tradition of leaving three glasses of milk out for the Three Wise Men on the night of 5 January and adding an extra one through donation for people in need, children and families in the Aldeas infantiles SOS prevention programmes.

The number of litres is increased through social networks, with each comment, like, post shared and video watched adding one litre of milk to the initiative:

  • Facebook:Comments, likes, shares and videos watched.
  • Youtube: Videos watched, likes, favourites and comments.
  • Instagram: Likes and videos watched.

With this initiative, Central Lechera Asturiana confirms its commitment to initiatives that encourage people in society to have a more natural and healthier diet, and its collaboration with and support for charities and NGOs, especially during the festive dates, on which humanitarian actions increase.

It also highlights its collaboration with the Asturias Food Bank, which raised 2040 euros in September this year with the proceeds from the sale of authentic Asturias ‘cachopos’, made with Asturias veal and cheese from Central Lechera Asturiana, during the 63rd International Asturias Sample Trade Show (FIDMA) 2019.

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23 Dec 2019
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Central Lechera Asturiana creates a healthy recipe skill for Google Home and Alexa Home virtual assistants

Central Lechera Asturiana creates a healthy recipe skill for Google Home and Alexa Home virtual assistants

  • It offers dishes from among a wide variety of recipes and the steps to follow to make them.

Central Lechera Asturiana continues to focus on health care and food and has created a healthy recipe skill for virtual assistants Google Home and Alexa Home, which are already present in thousands of homes.
It is about establishing a new communication channel with consumers so that they can consult information, in the simplest way, about healthy recipes and brand innovations.
Choose from a wide variety of recipes organised in different categories and follow the instructions of the assistant step-by-step to prepare them.
A series of healthy recipes has been selected to help people to take care of themselves easily and simply. Through the assistant, you can choose recipes by ingredient type, plant (snacks, first courses, etc.), lactose free, gluten free or special dishes to take care of cardiovascular health, intestinal transit or hypertension. Consumers can also access news and suggestions about the brand’s products.

Central Lechera Asturiana, committed to the all-natural
Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. It has been committed to the primary sector since its creation, ensuring farmers’ sustainability, guaranteeing that their milk, 100% Spanish, is sold, and providing them with technical assistance for professional as well as personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All of this demonstrates the company’s respect for nature and the environment, minimising environmental impact from farms and factories, self-generating more than 90% of the electricity consumed in high-efficiency processes, transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana is careful about everything it does, maintains a commitment to quality employment and is family-friendly, fostering work/life balance among employees.

Central Lechera Asturiana creates a healthy recipe skill for Google Home and Alexa Home virtual assistants

  • It offers dishes from among a wide variety of recipes and the steps to follow to make them.

Central Lechera Asturiana continues to focus on health care and food and has created a healthy recipe skill for virtual assistants Google Home and Alexa Home, which are already present in thousands of homes.
It is about establishing a new communication channel with consumers so that they can consult information, in the simplest way, about healthy recipes and brand innovations.
Choose from a wide variety of recipes organised in different categories and follow the instructions of the assistant step-by-step to prepare them.
A series of healthy recipes has been selected to help people to take care of themselves easily and simply. Through the assistant, you can choose recipes by ingredient type, plant (snacks, first courses, etc.), lactose free, gluten free or special dishes to take care of cardiovascular health, intestinal transit or hypertension. Consumers can also access news and suggestions about the brand’s products.

Central Lechera Asturiana, committed to the all-natural
Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. It has been committed to the primary sector since its creation, ensuring farmers’ sustainability, guaranteeing that their milk, 100% Spanish, is sold, and providing them with technical assistance for professional as well as personal development. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All of this demonstrates the company’s respect for nature and the environment, minimising environmental impact from farms and factories, self-generating more than 90% of the electricity consumed in high-efficiency processes, transforming waste into bio-fuels and fertilisers and minimising water consumption. Central Lechera Asturiana is careful about everything it does, maintains a commitment to quality employment and is family-friendly, fostering work/life balance among employees.

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11 Dec 2019
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THE ASTURIAS INSTITUTE OF ONCOLOGICAL AND MOLECULAR MEDICINE (IMOMA) AND CAPSA FOOD UNITE TO ADVANCE THE SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT OF PRODUCTS AND SERVICES AIMED AT IMPROVING HEALTH

THE ASTURIAS INSTITUTE OF ONCOLOGICAL AND MOLECULAR MEDICINE (IMOMA) AND CAPSA FOOD UNITE TO ADVANCE THE SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT OF PRODUCTS AND SERVICES AIMED AT IMPROVING HEALTH

  • Both entities will work on joint projects in the nutrition and health field within the European Union competitive framework.
  • They will also undertake activities related to public promotion of research and specialised training educational programmes.

CAPSA FOOD and the Institute of Oncological and Molecular Medicine of Asturias (IMOMA) have signed a collaboration framework agreement focused on the scientific and technological development of products and services aimed at improving people’s health and nutrition.

Together, they will undertake research projects within the European Union competitive framework. They will also carry out scientific surveillance activities in the field of clinical nutrition, exploring possibilities for collaboration on personalised nutrition through genomics and metagenomics. To do this, they will create working groups and prepare studies and reports.

This agreement enables the companies to cooperate on training programmes for researchers and organise common activities related to health promotion through research: educational programmes, specialised training, proprietary qualifications, courses and seminars.

Thanks to the agreement signed by CAPSA FOOD and IMOMA, both entities will collaborate on cultural promotion activities, in addition to promoting business and technological issues.

The Medical Director of IMOMA, Rubén Cabanillas says, “This agreement reflects IMOMA’s commitment to improving the health of the population as well as development and innovation in the local region. In the era of precision medicine, we are increasingly aware of the interaction between genes, microbiota and diet. CAPSA’s commitment to research in the field of personalised nutrition, its roots in the agri-food sector, its link to Asturias and its interest in developing products that contribute to consumers’ well-being makes it the ideal collaborator for developing innovative research projects in the fields of food and nutrition. Technically and scientifically ambitious projects that aspire to have a significant social impact.”

José Armando Tellado, General Manager of CAPSA FOOD, says that “this collaboration agreement with IMOMA provides the rigour and scientific value of experts who work in the field of health and nutrition as a fundamental element for treating and preventing different diseases. Thanks to the patronage of the Maria Cristina Masaveu Peterson Foundation, IMOMA has led and continues to lead research projects that have enabled it to consolidate as an international leader in personalised medicine, especially in oncology and clinical genomics.”

IMOMA (Asturias Institute of Oncological and Molecular Medicine) is a health entity owned by Corporación Masaveu, Liberbank and Medicina Asturiana, whose objective is to help people recover their health, prevent disease from developing and improve quality of life, making healthcare professionals, the latest advances in molecular medicine and high-precision radiotherapy available to healthy as well as ill people.

IMOMA works hard both to strengthen patients’ confidence and to ensure that all people who can benefit from their services have access to them. To achieve this, in addition to the work of its professionals, significant work is undertaken on strategic alliances with institutions and providing support for community development with actions that highlight the company’s commitment to and performance of its services. IMOMA aspires to be one of the most reputable and recognised institutions in the country, a leader in highly complex radiotherapy treatments and leading molecular medicine tests. In addition to being a medical and scientific leader, IMOMA aims to be an ethical leader, at the service of its patients and society, and contributes to the personal and professional development of its staff and collaborators.

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, 39ytu, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries.

In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company to have the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded.

THE ASTURIAS INSTITUTE OF ONCOLOGICAL AND MOLECULAR MEDICINE (IMOMA) AND CAPSA FOOD UNITE TO ADVANCE THE SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT OF PRODUCTS AND SERVICES AIMED AT IMPROVING HEALTH

  • Both entities will work on joint projects in the nutrition and health field within the European Union competitive framework.
  • They will also undertake activities related to public promotion of research and specialised training educational programmes.

CAPSA FOOD and the Institute of Oncological and Molecular Medicine of Asturias (IMOMA) have signed a collaboration framework agreement focused on the scientific and technological development of products and services aimed at improving people’s health and nutrition.

Together, they will undertake research projects within the European Union competitive framework. They will also carry out scientific surveillance activities in the field of clinical nutrition, exploring possibilities for collaboration on personalised nutrition through genomics and metagenomics. To do this, they will create working groups and prepare studies and reports.

This agreement enables the companies to cooperate on training programmes for researchers and organise common activities related to health promotion through research: educational programmes, specialised training, proprietary qualifications, courses and seminars.

Thanks to the agreement signed by CAPSA FOOD and IMOMA, both entities will collaborate on cultural promotion activities, in addition to promoting business and technological issues.

The Medical Director of IMOMA, Rubén Cabanillas says, “This agreement reflects IMOMA’s commitment to improving the health of the population as well as development and innovation in the local region. In the era of precision medicine, we are increasingly aware of the interaction between genes, microbiota and diet. CAPSA’s commitment to research in the field of personalised nutrition, its roots in the agri-food sector, its link to Asturias and its interest in developing products that contribute to consumers’ well-being makes it the ideal collaborator for developing innovative research projects in the fields of food and nutrition. Technically and scientifically ambitious projects that aspire to have a significant social impact.”

José Armando Tellado, General Manager of CAPSA FOOD, says that “this collaboration agreement with IMOMA provides the rigour and scientific value of experts who work in the field of health and nutrition as a fundamental element for treating and preventing different diseases. Thanks to the patronage of the Maria Cristina Masaveu Peterson Foundation, IMOMA has led and continues to lead research projects that have enabled it to consolidate as an international leader in personalised medicine, especially in oncology and clinical genomics.”

IMOMA (Asturias Institute of Oncological and Molecular Medicine) is a health entity owned by Corporación Masaveu, Liberbank and Medicina Asturiana, whose objective is to help people recover their health, prevent disease from developing and improve quality of life, making healthcare professionals, the latest advances in molecular medicine and high-precision radiotherapy available to healthy as well as ill people.

IMOMA works hard both to strengthen patients’ confidence and to ensure that all people who can benefit from their services have access to them. To achieve this, in addition to the work of its professionals, significant work is undertaken on strategic alliances with institutions and providing support for community development with actions that highlight the company’s commitment to and performance of its services. IMOMA aspires to be one of the most reputable and recognised institutions in the country, a leader in highly complex radiotherapy treatments and leading molecular medicine tests. In addition to being a medical and scientific leader, IMOMA aims to be an ethical leader, at the service of its patients and society, and contributes to the personal and professional development of its staff and collaborators.

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, 39ytu, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries.

In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company to have the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded.

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4 Dec 2019
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LEGO® and Central Lechera Asturiana announce a collaboration to promote knowledge about nutrition and child development

LEGO® and Central Lechera Asturiana announce a collaboration to promote knowledge about nutrition and child development

LEGO® and Central Lechera Asturiana, two brands with a similar vision about children’s healthy growth, have announced the beginning of a collaboration that will promote the knowledge and preservation of natural sources of healthy food and children’s intellectual, creative and physical development.

This collaboration will unfold in unique and interesting initiatives during 2020 that will promote the goodness of the environment where Central Lechera Asturiana products come from and the benefits of good childhood nutrition among consumers. At the same time, LEGO’s fundamental values are promoted that are so important for children’s development, such as family play time, problem solving from a creative approach and learning from imagination and fun.

LEGO and Central Lechera Asturiana will therefore begin this December by celebrating Christmas with all consumers in a very special way: all whole, semi-skimmed, skimmed and 0% milk will include a fun and Christmas-themed LEGO graphic, in four different images, which will be available in shops and supermarkets from the beginning of December.

A joyful Christmas greeting that also comes with an opportunity to receive a great gift for these dates. A consumer promotion will be launched to enter into a draw to win one of five trips to LEGOLAND by purchasing milk packs. The trip is for the whole family to visit the first of the theme parks that the toy brand has opened in recent years that is located in Billund (Denmark), the town where LEGO’s history began. The trip includes flights, accommodation at LEGOLAND Resort, entry tickets for the park and visit to LEGO House, a 12,000-square-metre experiential house with 25 million LEGO blocks.

With this collaborative campaign, both brands seek to convey the principles and values by which they enjoy great recognition and reputation (according to the REPTRAK Study, LEGO occupies second place in the world rankings and Central Lechera Asturiana is the Spanish brand with best reputation according to the study in Spain). Such values include the commitment to natural products, healthy nutrition and caring for the environment in which Central Lechera Asturiana operates, and LEGO’s approach to childhood development through game dynamics that stimulate creativity, a skill that will accompany children throughout all stages of their life, providing solutions to problems and encouraging innovation and developing critical thinking, skills that are considered vital to achieving success in the future.

LEGO® and Central Lechera Asturiana announce a collaboration to promote knowledge about nutrition and child development

LEGO® and Central Lechera Asturiana, two brands with a similar vision about children’s healthy growth, have announced the beginning of a collaboration that will promote the knowledge and preservation of natural sources of healthy food and children’s intellectual, creative and physical development.

This collaboration will unfold in unique and interesting initiatives during 2020 that will promote the goodness of the environment where Central Lechera Asturiana products come from and the benefits of good childhood nutrition among consumers. At the same time, LEGO’s fundamental values are promoted that are so important for children’s development, such as family play time, problem solving from a creative approach and learning from imagination and fun.

LEGO and Central Lechera Asturiana will therefore begin this December by celebrating Christmas with all consumers in a very special way: all whole, semi-skimmed, skimmed and 0% milk will include a fun and Christmas-themed LEGO graphic, in four different images, which will be available in shops and supermarkets from the beginning of December.

A joyful Christmas greeting that also comes with an opportunity to receive a great gift for these dates. A consumer promotion will be launched to enter into a draw to win one of five trips to LEGOLAND by purchasing milk packs. The trip is for the whole family to visit the first of the theme parks that the toy brand has opened in recent years that is located in Billund (Denmark), the town where LEGO’s history began. The trip includes flights, accommodation at LEGOLAND Resort, entry tickets for the park and visit to LEGO House, a 12,000-square-metre experiential house with 25 million LEGO blocks.

With this collaborative campaign, both brands seek to convey the principles and values by which they enjoy great recognition and reputation (according to the REPTRAK Study, LEGO occupies second place in the world rankings and Central Lechera Asturiana is the Spanish brand with best reputation according to the study in Spain). Such values include the commitment to natural products, healthy nutrition and caring for the environment in which Central Lechera Asturiana operates, and LEGO’s approach to childhood development through game dynamics that stimulate creativity, a skill that will accompany children throughout all stages of their life, providing solutions to problems and encouraging innovation and developing critical thinking, skills that are considered vital to achieving success in the future.

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3 Dec 2019
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The President of the Region of Murcia opens the Entomo Agroindustrial Research Centre, a pioneer in the use of insects as waste bioconverters

The President of the Region of Murcia opens the Entomo Agroindustrial Research Centre, a pioneer in the use of insects as waste bioconverters

Last Monday the 25th, the President of the Region of Murcia, Fernando López Miras, opened the Entomo AgroIndustrial Research Centre in Cehegín (Murcia) and visited its installations. The dairy business Capsa Food belongs to its body of shareholders and acquired 15% in September as a sign of its strong commitment with the environment.

The President of the Region of Murcia attended the opening ceremony with Diego Amores, CEO of Entomo Agroindustrial.

Installations guaranteed by the European Commission

This Research Centre is an innovator in Europe and is dedicated to the study of the use of insects as bioconverters. With its 400-m2 surface, it is guaranteed by the European Commission, as well as Spanish scientific institutions.

Its installations are designed to recover all types of industrial waste, in order to create adequate technological transfer models that are suitable for a variety of clients. In addition, this centre allows for experimentation with new technologies for process optimisation and the generation of new production systems.

Pursuant to the studies that will be led at the Entomo Agroindustrial Research Centre, insect production will be industralised so that organic waste can be treated and transformed into something other than landfill material.

Basically, the aim is to help to change the world through Industrial Ecology – by means of the implementation of circular economy and bioeconomy, developing industrial projects for insect production – and thus  to become a worldwide leading business in waste recovery.

The black soldier fly, a “bioconverter”

To transform its waste, Entomo implements a type of technology that bases the industrial application of the black soldier fly as a converter, transforming organic matter of a low added value (biowaste) into raw materials of a high added value. This species has been selected for three main reasons: it has a great capacity to convert a wide range of waste types; it can be industrially produced at high density; it is not considered a plague or an insect that could be potentially harmful to the environment.

These insects can feed on organic matter and generate high-quality products, such as protein (used for fodder and foods), industrial fats (detergents and industrial oils), chitin (water purification, agriculture, chemical industries, packaging and the pharmaceutical industry) or substrates with fertilising potential.

Some of the most outstanding products that can be generated by this new industry are those for the agri-food industry (hydrolysed flour and fats for animal feeding or ecological compost), farming or the pharmaceutical and cosmetic industry (antimicrobial peptides, chitosan for various purposes or antibiotic fatty acids).

It is an adaptable technology than can be used in a wide range of areas, from restaurants to supermarkets, or an industrial transformation plant like the one opened in Cehegín.

ENTOMO AGROINDUSTRIAL is a company founded and led by Diego Amores and a solid scientific team, supported by a multidisciplinary group of professionals, all of which are examples in their field. Its aim is to search for industrial solutions for the treatment of organic matter through the use of insects. ENTOMO offers a technological solution in the field of Industrial Ecology by developing industrial projects for insect production geared towards the generation of value from organic matter (biowaste).

Entomo Agroindustrial has been awarded the Generacción Prize by DELOITTE and the COTEC Foundation; the Innovative SME Seal, awarded by the Directorate-General for Research of the Ministry of Science, Innovation and Universities; the Entrepreneur of the Year Prize (Employment, Business, Universities and Environment Department of Murcia); and the Start-Up of the Year Prize awarded by the Association of Young Entrepreneurs of the Region of Murcia.

The President of the Region of Murcia opens the Entomo Agroindustrial Research Centre, a pioneer in the use of insects as waste bioconverters

Last Monday the 25th, the President of the Region of Murcia, Fernando López Miras, opened the Entomo AgroIndustrial Research Centre in Cehegín (Murcia) and visited its installations. The dairy business Capsa Food belongs to its body of shareholders and acquired 15% in September as a sign of its strong commitment with the environment.

The President of the Region of Murcia attended the opening ceremony with Diego Amores, CEO of Entomo Agroindustrial.

Installations guaranteed by the European Commission

This Research Centre is an innovator in Europe and is dedicated to the study of the use of insects as bioconverters. With its 400-m2 surface, it is guaranteed by the European Commission, as well as Spanish scientific institutions.

Its installations are designed to recover all types of industrial waste, in order to create adequate technological transfer models that are suitable for a variety of clients. In addition, this centre allows for experimentation with new technologies for process optimisation and the generation of new production systems.

Pursuant to the studies that will be led at the Entomo Agroindustrial Research Centre, insect production will be industralised so that organic waste can be treated and transformed into something other than landfill material.

Basically, the aim is to help to change the world through Industrial Ecology – by means of the implementation of circular economy and bioeconomy, developing industrial projects for insect production – and thus  to become a worldwide leading business in waste recovery.

The black soldier fly, a “bioconverter”

To transform its waste, Entomo implements a type of technology that bases the industrial application of the black soldier fly as a converter, transforming organic matter of a low added value (biowaste) into raw materials of a high added value. This species has been selected for three main reasons: it has a great capacity to convert a wide range of waste types; it can be industrially produced at high density; it is not considered a plague or an insect that could be potentially harmful to the environment.

These insects can feed on organic matter and generate high-quality products, such as protein (used for fodder and foods), industrial fats (detergents and industrial oils), chitin (water purification, agriculture, chemical industries, packaging and the pharmaceutical industry) or substrates with fertilising potential.

Some of the most outstanding products that can be generated by this new industry are those for the agri-food industry (hydrolysed flour and fats for animal feeding or ecological compost), farming or the pharmaceutical and cosmetic industry (antimicrobial peptides, chitosan for various purposes or antibiotic fatty acids).

It is an adaptable technology than can be used in a wide range of areas, from restaurants to supermarkets, or an industrial transformation plant like the one opened in Cehegín.

ENTOMO AGROINDUSTRIAL is a company founded and led by Diego Amores and a solid scientific team, supported by a multidisciplinary group of professionals, all of which are examples in their field. Its aim is to search for industrial solutions for the treatment of organic matter through the use of insects. ENTOMO offers a technological solution in the field of Industrial Ecology by developing industrial projects for insect production geared towards the generation of value from organic matter (biowaste).

Entomo Agroindustrial has been awarded the Generacción Prize by DELOITTE and the COTEC Foundation; the Innovative SME Seal, awarded by the Directorate-General for Research of the Ministry of Science, Innovation and Universities; the Entrepreneur of the Year Prize (Employment, Business, Universities and Environment Department of Murcia); and the Start-Up of the Year Prize awarded by the Association of Young Entrepreneurs of the Region of Murcia.

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21 Nov 2019
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CAPSA FOOD partners with Nortpalet to manufacture plastic pallets from recycled waste

CAPSA FOOD partners with Nortpalet to manufacture plastic pallets from recycled waste

  • With this agreement, both companies promote a sustainable recycling chain reflecting their commitment to the circular economy
  • CAPSA FOOD has reduced its waste generation by 27% and transformed 96% of it into new resources generating renewable fuels, fertilisers or new materials

CAPSA FOOD and Nortpalet, a leading manufacturer of plastic pallets, have partnered to transform the waste derived from the production of 100% recyclable plastic bottles into long-life pallets, which they use to move their products to consumption points.

These pallets are also reusable and, in the case of CAPSA, they are returned empty to the factories to be used again without going through an intermediate centre, which results in fuel and associated CO2 emission savings.

Within its commitment to caring for the environment and protecting the natural environment, the dairy company works to promote a new circular economy, where waste is transformed into new resources, avoiding waste and progressing in its goal of achieving Zero waste

The Asturias company thus drives this circular economy twice, as it not only avoids waste, it also helps to mitigate climate change.

Transformation of 96% of the waste produced

In recent years, CAPSA FOOD has reduced its waste generation by 27% and has transformed 96% of waste into new resources, generating renewable fuels, fertilisers, new materials, etc. and even solutions with high added value for other industrial and pharmaceutical processes, through its shareholding in the technological company Entomo Agroindustrial.

The material of the pallets is also recycled at the end of their long service life, reusing them for producing new plastic pallets with identical properties as the original.

Due to the extensive life cycle for this type of media, the vast majority of the material used comes from other applications, especially packaging, highlighting that the material used for packaging applications is extensively controlled at origin and guarantees excellent properties. A sustainable recycling chain is therefore generated with an extensive life cycle.

CAPSA FOOD partners with Nortpalet to manufacture plastic pallets from recycled waste

  • With this agreement, both companies promote a sustainable recycling chain reflecting their commitment to the circular economy
  • CAPSA FOOD has reduced its waste generation by 27% and transformed 96% of it into new resources generating renewable fuels, fertilisers or new materials

CAPSA FOOD and Nortpalet, a leading manufacturer of plastic pallets, have partnered to transform the waste derived from the production of 100% recyclable plastic bottles into long-life pallets, which they use to move their products to consumption points.

These pallets are also reusable and, in the case of CAPSA, they are returned empty to the factories to be used again without going through an intermediate centre, which results in fuel and associated CO2 emission savings.

Within its commitment to caring for the environment and protecting the natural environment, the dairy company works to promote a new circular economy, where waste is transformed into new resources, avoiding waste and progressing in its goal of achieving Zero waste

The Asturias company thus drives this circular economy twice, as it not only avoids waste, it also helps to mitigate climate change.

Transformation of 96% of the waste produced

In recent years, CAPSA FOOD has reduced its waste generation by 27% and has transformed 96% of waste into new resources, generating renewable fuels, fertilisers, new materials, etc. and even solutions with high added value for other industrial and pharmaceutical processes, through its shareholding in the technological company Entomo Agroindustrial.

The material of the pallets is also recycled at the end of their long service life, reusing them for producing new plastic pallets with identical properties as the original.

Due to the extensive life cycle for this type of media, the vast majority of the material used comes from other applications, especially packaging, highlighting that the material used for packaging applications is extensively controlled at origin and guarantees excellent properties. A sustainable recycling chain is therefore generated with an extensive life cycle.

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8 Oct 2019
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CAPSA FOOD LAUNCHES CAPSA VIDA, ITS NEW INVESTMENT VEHICLE FOR DEVELOPING THE FOOD OF THE FUTURE

CAPSA FOOD LAUNCHES CAPSA VIDA, ITS NEW INVESTMENT VEHICLE FOR DEVELOPING THE FOOD OF THE FUTURE

  • Through collaboration with talent, the company aspires to have a prominent role in future healthy eating, personalised for consumers at all times and sustainable with the use of resources.
  • The project will have an investment of five million euros

Granda, Siero, 1 October 2019

CAPSA FOOD launches CAPSA V.I.D.A. (Food Development Investment Vehicle), a project that reinforces the company’s commitment to innovation. Through this initiative, the dairy company will continue to strengthen its collaboration with talent and external knowledge to continue being relevant in the healthy eating of the future, through personalised solutions for consumers while at all times being sustainable in the use of resources.

This project is encompassed within the company’s CSR strategy and under the umbrella of its mission to assure the future for farming partners and offer natural products and solutions that improve people’s health and quality of life in a sustainable environment.

In recent years, the company has made investments aligned with this objective. At the end of 2018, it acquired a shareholding of RAW SUPERDRINK, the world’s first natural isotonic drink in the market, making its first foray out of the dairy market. An agreement was also signed this year with CANTABRIA LABS to develop and market new nutritional formulas in the pharmacy channel, which has enabled the joint development of the NMCLA line consisting of different complete liquid diets aimed at people with greater nutrient requirements. At the beginning of 2019, the CENTRAL LECHERA ASTURIANA INSTITUTE FOR PERSONALISED NUTRITION was conceived with its “39ytu” project, based on precision nutritional recommendations after conducting a microbiome test. Another project that CAPSA FOOD has carried out this year was to create SAN ANTONIO BIOTICS together with the Catholic University of Murcia. Its objective is to investigate functional probiotics designed specifically for different clinical, preventive and therapeutic situations related to the microbiota and the microbiome. CAPSA FOOD has recently acquired a shareholding in ENTOMO AGROINDUSTRIAL, a joint project that enables industrial waste to be transformed so that it can be integrated back into the economy as animal feed ingredients. In this period, it also launched ASANA BIO, its organic food brand. It is also important to highlight the company’s commitment to healthy eating by eliminating artificial E’s in all Central Lechera Asturiana brand products.

CAPSA FOOD has thus invested more than 15 million euros in the last three years between the R&D projects and the capital investments detailed above. With the objective of detecting business opportunities and investing in start-ups, CAPSA V.I.D.A. will have an initial budget of 5 million euros for the next five years.

Through this new project, on which research groups, technologists, specialised investors and other corporate alliances will collaborate, a search path begins through science and technology to create a platform that helps the company to build better food for all people, while optimising the resources used to reduce environmental impact.

From left to right, José Armando Tellado (General Manager of CAPSA FOOD), Eva Pando (General Manager of IDEPA), Borja Sanchez (Minister for Science, Innovation and University of the Asturias Principality Regional Government) and Ruben Hidalgo (CASPA FOOD's Director of Innovation and Entrepreneurship Ecosystems).
Ruben Hidalgo (Director of CASPA FOOD Innovation and Entrepreneurship Ecosystems).

CAPSA FOOD LAUNCHES CAPSA VIDA, ITS NEW INVESTMENT VEHICLE FOR DEVELOPING THE FOOD OF THE FUTURE

  • Through collaboration with talent, the company aspires to have a prominent role in future healthy eating, personalised for consumers at all times and sustainable with the use of resources.
  • The project will have an investment of five million euros

Granda, Siero, 1 October 2019

CAPSA FOOD launches CAPSA V.I.D.A. (Food Development Investment Vehicle), a project that reinforces the company’s commitment to innovation. Through this initiative, the dairy company will continue to strengthen its collaboration with talent and external knowledge to continue being relevant in the healthy eating of the future, through personalised solutions for consumers while at all times being sustainable in the use of resources.

This project is encompassed within the company’s CSR strategy and under the umbrella of its mission to assure the future for farming partners and offer natural products and solutions that improve people’s health and quality of life in a sustainable environment.

In recent years, the company has made investments aligned with this objective. At the end of 2018, it acquired a shareholding of RAW SUPERDRINK, the world’s first natural isotonic drink in the market, making its first foray out of the dairy market. An agreement was also signed this year with CANTABRIA LABS to develop and market new nutritional formulas in the pharmacy channel, which has enabled the joint development of the NMCLA line consisting of different complete liquid diets aimed at people with greater nutrient requirements. At the beginning of 2019, the CENTRAL LECHERA ASTURIANA INSTITUTE FOR PERSONALISED NUTRITION was conceived with its “39ytu” project, based on precision nutritional recommendations after conducting a microbiome test. Another project that CAPSA FOOD has carried out this year was to create SAN ANTONIO BIOTICS together with the Catholic University of Murcia. Its objective is to investigate functional probiotics designed specifically for different clinical, preventive and therapeutic situations related to the microbiota and the microbiome. CAPSA FOOD has recently acquired a shareholding in ENTOMO AGROINDUSTRIAL, a joint project that enables industrial waste to be transformed so that it can be integrated back into the economy as animal feed ingredients. In this period, it also launched ASANA BIO, its organic food brand. It is also important to highlight the company’s commitment to healthy eating by eliminating artificial E’s in all Central Lechera Asturiana brand products.

CAPSA FOOD has thus invested more than 15 million euros in the last three years between the R&D projects and the capital investments detailed above. With the objective of detecting business opportunities and investing in start-ups, CAPSA V.I.D.A. will have an initial budget of 5 million euros for the next five years.

Through this new project, on which research groups, technologists, specialised investors and other corporate alliances will collaborate, a search path begins through science and technology to create a platform that helps the company to build better food for all people, while optimising the resources used to reduce environmental impact.

From left to right, José Armando Tellado (General Manager of CAPSA FOOD), Eva Pando (General Manager of IDEPA), Borja Sanchez (Minister for Science, Innovation and University of the Asturias Principality Regional Government) and Ruben Hidalgo (CASPA FOOD's Director of Innovation and Entrepreneurship Ecosystems).
Ruben Hidalgo (Director of CASPA FOOD Innovation and Entrepreneurship Ecosystems).
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6 Sep 2019
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CAPSA FOOD HAS HIRED RUBEN HIDALGO TO LEAD THE INNOVATION AND ENTREPRENEURIAL ECOSYSTEM WITH THE OBJECTIVE OF BUILDING SOLUTIONS AND SERVICES IN THE WELL-BEING AND HEALTH SEGMENT

CAPSA FOOD HAS HIRED RUBEN HIDALGO TO LEAD THE INNOVATION AND ENTREPRENEURIAL ECOSYSTEM WITH THE OBJECTIVE OF BUILDING SOLUTIONS AND SERVICES IN THE WELL-BEING AND HEALTH SEGMENT

The change of consumers’ mentality worldwide, motivated by a concern about food and its impact on health and on the planet, together with the company’s mission to offer natural products and services that improve people’s health and quality of life, have taken CAPSA FOOD one step further in its strategy by creating its own innovation and entrepreneurship ecosystem that will be led by Ruben Hidalgo as he joins the company as Director of Innovation and Entrepreneurship Ecosystems. A Chemical Engineer specialising in Organisation and Processes, he was the Director of the Technological Science Park and of GIJON IMPULSA (Centro Municipal de Empresas de Gijón, S.A.) in recent years. He also contributes to the Cotec Foundation for innovation and the Advanced Leadership Foundation.

The purpose of this new project, which will be presented this autumn, is to participate in a new generation of food and nutrition services that improve well-being and health through biotechnology and science.

And, faithful to its commitment to Asturias, CAPSA FOOD will also drive its relationship with Asturias agents involved in research, innovation and entrepreneurship projects to find new opportunities for providing value through collaboration and open innovation.

In the words of José Armando Tellado, General Manager: “CAPSA looks forward to 2030 thinking about what the food that people need will be like; how will people acquire the nutrients they need and through what foods, in what format and under what experiences? This will be an extraordinary journey, led by Ruben Hidalgo, in which CAPSA seeks to contribute value for the company as well as for all of society in general and Asturias in particular.”

 

CAPSA FOOD HAS HIRED RUBEN HIDALGO TO LEAD THE INNOVATION AND ENTREPRENEURIAL ECOSYSTEM WITH THE OBJECTIVE OF BUILDING SOLUTIONS AND SERVICES IN THE WELL-BEING AND HEALTH SEGMENT

The change of consumers’ mentality worldwide, motivated by a concern about food and its impact on health and on the planet, together with the company’s mission to offer natural products and services that improve people’s health and quality of life, have taken CAPSA FOOD one step further in its strategy by creating its own innovation and entrepreneurship ecosystem that will be led by Ruben Hidalgo as he joins the company as Director of Innovation and Entrepreneurship Ecosystems. A Chemical Engineer specialising in Organisation and Processes, he was the Director of the Technological Science Park and of GIJON IMPULSA (Centro Municipal de Empresas de Gijón, S.A.) in recent years. He also contributes to the Cotec Foundation for innovation and the Advanced Leadership Foundation.

The purpose of this new project, which will be presented this autumn, is to participate in a new generation of food and nutrition services that improve well-being and health through biotechnology and science.

And, faithful to its commitment to Asturias, CAPSA FOOD will also drive its relationship with Asturias agents involved in research, innovation and entrepreneurship projects to find new opportunities for providing value through collaboration and open innovation.

In the words of José Armando Tellado, General Manager: “CAPSA looks forward to 2030 thinking about what the food that people need will be like; how will people acquire the nutrients they need and through what foods, in what format and under what experiences? This will be an extraordinary journey, led by Ruben Hidalgo, in which CAPSA seeks to contribute value for the company as well as for all of society in general and Asturias in particular.”

 

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