CAPSA FOOD products gain presence in 490,000 Spanish households, achieving 65.2% market share
- CAPSA FOOD products gain presence in 490,000 Spanish households, achieving 65.2% market share
- CAPSA FOOD strengthens its leadership in the milk, cream and butter markets.
- Its brands, Central Lechera Asturiana, Larsa and Asana have gained ground in all the markets in which the company operates.
- CAPSA FOOD increased exports by 50% in 2019 and is among the 109 top companies to work for in Spain.
Granda, 5 February 2020
Every day, CAPSA FOOD products reach more Spanish homes, increasing their presence by 490,000 in 2019 compared to 2018. According to the Kantar Media study, the dairy company has achieved a penetration rate of 65.2%.
This data shows that CAPSA FOOD became the second company with the highest growth in 2019 in terms of presence in homes (penetration), and the leading dairy company.
This growth is also reflected in its market share in value (Source: Nielsen). In liquid milk, CAPSA FOOD brands increased 6.8% in 2019 compared to the previous year, which implies an increase from 16.7% in 2018 to 17.9% in 2019, all in a declining market (-0.4%).
In terms of cream, it increased 5.6% in value, which translates into 19.8% market share compared to the 19.1% it had in 2018.
Finally, in the butter market, also in terms of value, the company’s brands increased by 10%, attaining 24.2% market share. In 2018, its share was 23.2%.
This data reinforces CAPSA FOOD as a leading company, distancing it from its competitors, growing its Central Lechera Asturiana, Larsa and Asana (organic milk) brands in all the markets in which the company operates.
It should be noted that CAPSA FOOD has increased its exports by 50%, with greater presence in more than 40 countries. Since 2017, it has added new destinations including Macao, Hong Kong, Guinea Bissau, Qatar, Bahrain, Mexico, Chile and Panama, among others.
CAPSA FOOD, AMONG THE 109 BEST COMPANIES TO WORK FOR
The dairy company has recently been included among the 109 companies certified as Top Employers in Spain for being among the best employers and most prominent organisations in its people management practices.
CAPSA FOOD has exceeded the standards established under the umbrella of this certification, which include: talent strategy and acquisition, staff planning, learning and development, leadership, etc.