CAPSA FOOD committed to its business in China
The company presents its innovations at SIAL Shanghai, the largest international food exhibition in the Asian country, and participates in a high level European Commission trade mission led by Commissioner Phil Hogan. The largest food and beverage trade show in China, SIAL Shanghai 2018, is CAPSA’s destination from May 16 to 18, where the dairy company will have its own stand to present the new products of the brands with which it operates in the international market (Central Lechera Asturiana, Larsa, Ato and Vega de Oro) with the aim of boosting their growth in the Asian market.
China is already one of the main export destinations for CAPSA and its presence this year in SIAL, the largest international exhibition specialising in large-scale distribution and the HORECA channel, is in line with the company’s ongoing work on geographical diversification. The initiative is encompassed within the 2015-2019 Strategic Plan, one of the key aspects of which is to have greater presence abroad through exporting dairy ingredients and consumer products. In this sense, CAPSA also participates in a high level European Commission trade mission led by the Commissioner of Agriculture and Rural Development Phil Hogan, aimed at making institutional and business contacts in the Asian country. It will take place from 14 to 19 May in Shanghai and Shenzen and José Armando Tellado, the company’s general manager, will attend on behalf of CAPSA FOOD to participate in the different seminars and meetings with the aim of promoting companies and revitalising the Chinese market.
CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, Vega de Oro and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment for more than 1,300 people with international presence in more than 40 countries. In 2017 it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company with the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.
Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the land while respecting the environment and continuing to be an exemplary employer as it has done since it was founded as a company.