Coinciding with the celebration of Chinese New Year, members of the Chinese Embassy in Spain have visited Siero, and CAPSA FOOD received them at its facilities, with the aim of creating closer ties with the Asian community.
The group included Wang Yingqi, Economy and Commercial Counsellor of the Chinese Embassy, and other major figures of the Asian community, such as Feng Chao and Wei Ying Huang, accompanied by the Mayor of Siero, Ángel García.
China is one of the dairy company’s main export destinations. In this regard, CAPSA FOOD continues to operate according to its Strategic Plan 2015-2019, a major axis of which is to work towards having a greater international presence with its export activity, both in terms of dairy ingredients as well as consumer products.
With over 1.3 billion inhabitants, China benefits from milk, cheese, butter and yoghurt from other countries, as local companies do not have the capacity to supply the demands of the population. This creates a great opportunity for companies like CAPSA FOOD to carry out its export activity.
Economy and Commercial Counsellor of the Chinese Embassy, Wang Yingqi, along with the CEO of CAPSA FOOD, José Armando Tellado.
From left to right, Feng Chao (member of the Chinese Delegation), Ángel García (Mayor of Siero), Wang Yingqi (Economy and Commercial Counsellor of the Chinese Embassy), José Armando Tellado (CEO of CAPSA FOOD), and María García (Sales and Export Manager of CAPSA FOOD).
CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO e Innova Food Ingredients) es la compañía líder del mercado lácteo
español que cuenta con 7 centros de producción distribuidos por toda la geografía española dando empleo directo
a más de 1300 personas.
CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO and Innova Food Ingredients) is the leading company on the Spanish dairy market. It has 7 production centres distributed across the whole of Spain, and directly employs more than 1300 people.
In 2017 CAPSA FOOD was recognised as being the company with the best reputation in Spain, according to the REPTRAK study carried out by the Reputation Institute. In addition, CAPSA FOOD is the first Spanish food company to receive the European Seal of Excellence 500+, awarded by the European Foundation for Quality Management (EFQM) and the Club for Excellence in Management (Club de Excelencia en Gestión, CEG). This means that CAPSA FOOD is an extremely well managed company, that is a national “role model”, and that it innovates on the market with new formats and new products with functional benefits, creating an excellent working environment for the development of its professional employees.
In terms of its concern for social responsibility, CAPSA FOOD supports the primary sector and rural areas, promotes health through nutrition and healthy living habits, protects nature and respects the environment, and continues to be the exemplary employer that it has been since the company’s foundation.
Central Lechera Asturiana celebrates its 50 anniversary. The event was presided by His Majesty, the King of Spain.
Enero2018.- Central Lechera Asturiana, a leading company in the Spanish dairy industry, commemorates today its first fifty years of existence. The celebration consisted in an event held this morning in the Company’s factory in Siero (Asturias). Felipe VI, King of Spain, presided it.
The event was attended by the Minister of Agriculture, Fisheries, Food and Environment, Mrs. Isabel Garcia Tejerina, and the President of the Principality of Asturias, Mr. Javier Fernandez, amongst other institutional authorities from the Principality. Mr. Bertino Velasco, the president of CAPSA FOOD and Central Lechera Asturiana welcomed them. Velasco commented on the significance of the day as one full of “emotion and pride” and highlighted that Central Lechera Asturiana is an “instrument owned by a cooperative partnership that ensures a future for the livestock sector and is guided by the values of fairness, transparency, corporate responsibility and concern for the other”. The President acknowledged the presence of His Majesty Felipe VI and then began with a review of the milestones achieved by the company throughout a history of 50 years in the livestock sector cooperative.
The King visited the Factory. First, he saw the areas where the product is packaged in Brik or bottles. He also was in the automated warehouse, where more than 1,000 people, partner farmers and employees, were waiting for him. There, a commemorative plate was unveiled and signed by the King. During the visit to the factory, he could see two of the best cows in the region, named Alexander Merche and Cokketa. The cows’ owner, Paulino Badiola, shared with His Majesty some of the details that make these two animals stand out from the rest.
The Minister, Mrs. Isabel Garcia Tejerina, pointed out that today’s event should be considered an act of acknowledgement and gratitude towards the all the cooperative partners who, 50 years ago, decided to associate to defend the interests of their sector and to make things better.
Central Lechera Asturiana was founded in 1968, when the association Grupo Sindical de Colonización embarked on the initiative of the opening of a plant for the large scale production Asturian milk. The initiative was intended to avoid the fluctuations in the price of the milk, due to a severe crisis that affected the sector in mid-1960.
Central Lechera Asturiana: the company’s commitment with what is natural
Central Lechera Asturiana is the first brand in the dairy sector in Spain. It leads the sales of liquid milk, cream and butter. Since it was created, the brand has stood by its commitment to support the primary sector, granting the sustainability of the farming sector, ensuring the marketing of the milk they produce, 100% Spanish, and providing them with technical support for their professional and personal development. Central Lechera Asturiana cares for health, and promotes it through nutrition, by providing 100 % natural products that are adequate for a healthy nutrition and contribute to a better quality of life. And the brand does it while remaining faithful to its origins and to its natural environment, minimizing the environmental print of their farms and factories, producing over 90 % of the energy used in high efficiency processes: by transforming the residues into biofuel and fertilisers, and minimizing water consumption. Central Lechera Asturiana cares for everything it does, which makes it have a commitment to quality employment and to have a concern for families and for the balance between the family life and the professional life.
Nov 2017.- The company increased its presence in households by 2.7%, making it the food manufacturer with the second- highest growth.
November 2017.- According to the Kantar ranking on Market Penetration in Spain, CAPSA FOOD gained ground in the Top 20 of the FMCG brands, becoming the second-leading manufacturer with the highest growth by increasing its presence in Spanish households by 2.7%, totalling 60% presence in them, and its products are present in the shopping basket of more than 11 million households, of which 497,000 were added throughout 2017.
This growth is also reflected in the company’s sales data. Thus, according to Nielsen, in the case of milk, the CAPSA FOOD quota increased from 13.2% in 2016 to 13.9% in 2017, with increased sales of 5.3%. In terms of cream, the data evolved from 12.2% in 2016 to 12.5% in 2017, with a 2.8% sales increase, and in butter, where the evolution has been very positive, sales increased by 28.7%, with market share increasing from 17.5% to 20.6%. In all cases, the Central Lechera Asturiana brand leads the market in volume and value.
Added to this data is the recent award granted by Cohn & Wolfe Authentic Brands in collaboration with IESE and the Renowned Brands Forum, according to which Central Lechera Asturiana is the most authentic Spanish brand, and the REPTRAK2017 study, which awarded Central Lechera Asturiana as the company with the best reputation in Spain.
CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO and Innova Food Ingredients) is the leading company in the Spanish dairy market with seven production centres throughout Spain providing direct employment to more than 1,300 people.
In 2017, it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the leading Spanish food company with the European Seal of Excellence 500+ awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain. It innovates in the market with new formats and new products with functional benefits, creating an excellent working environment for the development of its professionals.
Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promotes health through nutrition and healthy living habits, protects the land while respecting the environment and continues to be an exemplary employer as it has done since it was founded.
Manuel Reinerio Fernández Tel: 669 679 997
May 2017.- Today the new facilities of the Villagarcía de Arosa Factory were inaugurated by the Galician Minister for Rural Affairs.
During her tour of the factory, the Minister for Rural Affairs, Ángeles Vázquez, was accompanied by José Armando Tellado, the mayor of Villagarcía de Arosa, and members of the CAPSA’s Board of Directors and Management Committee.
The facilities have been remodelled in recent months with an investment of 3.2 million euros, which has enabled the company to have more modern facilities with high standards of food safety.
We wish to acknowledge the teamwork of the different areas involved in the project and, in particular, all the workers and managers of the Villagarcía Centre for their work and efforts in recent months, which have allowed the company to meet commercial commitments and ensure that LARSA continues to be a leading brand in Galicia.
May 2017.- The company continues to deploy its Strategic Plan and sales grow for the third consecutive year in all the categories in which it operates.
The General Shareholders’ Meeting of CAPSA FOOD (Corporación Alimentaria Peñasanta, SA) approved the accounts for 2016, a year marked by the dairy crisis that came about from the end of dairy quotas, falling consumption and low prices in the market.
Implementing the 2015-2017 Strategic Plan has enabled CAPSA, despite the negative context in the sector, to close the year with turnover of 645 million euros, EBITDA of 35 million euros, which is 9% above the 2015 figure, and NET INCOME BEFORE TAXES of 17.6 million euros (+22% over the previous year). Consolidated after-tax net income was 13.6 million euros, 29.5% more than in 2015.
The year 2016 closed with a milk purchase volume of close to 900 million litres.
The sales volume of the leading brands grew 4% over the 2015 figure as a result of good performance in the consumer market and in food service, where leadership increased.
Another important aspect was increased exports, one of the strategic points of the plan. The company now has presence in more than 40 countries with turnover of 90 million kilos/litres, which represents 10% of its total sales volume.
In this area, Innova Food deserves special mention, whose growth is coupled to export operations with sales growth of 68% in industrial products and dairy based ingredients over the previous year.
THE COMPANY WITH THE BEST REPUTATION IN SPAIN
To coincide with the launch of the CSR Strategic Framework in early 2016, supported by four strategic points: support for the primary sector and the rural world, promoting health through nutrition and healthy living habits, protecting the natural environment and continuing to be an exemplary employer, the company has become the leading Spanish-capital company with the best reputation in Spain, according to the RepTraK study.
CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO and Innova Food Ingredients) is the leading company in the Spanish dairy market. The dairy company has seven production centres throughout Spain providing direct employment to more than 1,300 people.
CAPSA FOOD is the leading Spanish food company with the European Seal of Excellence 500+ awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain. It innovates in the market with new formats and new products with functional benefits, creating an excellent working environment for its professionals’ development.
Within its concern for social responsibility, CAPSA FOOD supports the primary sector and the rural world, promotes health through nutrition and healthy living habits, protects the land while respecting the environment and continues to be an exemplary employer as it has done since it was founded as a company.
April 2017.- CAPSA FOOD is the first Spanish food company to obtain the EFQM 500+ European Seal of Excellence
CAPSA renews its EFQM 500+ European Seal of Excellence after successfully completing the assessment process by AENOR, the leading certification entity for management systems, products and services, as well as the Excellence in Management Club. Five years after the initial award of this recognition, the renewal is the result of continued efforts since 2012, showing that CAPSA FOOD continues to work towards excellence in its business.
In its report, AENOR and Excellence in Management Club external evaluators positively highlighted “the high degree of stakeholders’ involvement and the company’s orientation towards them” as well as “constant adaptation of products and services to the expectations and demands of different customers, aiming to create attractive proposals and sustainable value.”
In obtaining the 500+ Seal in 2012, and its second renewal in 2014, CAPSA FOOD consolidates a working model initiated years ago whose main objective is to provide the best quality to consumers, to innovate in the market with new formats and products, and to create an excellent working environment for professional development, for which it has also been awarded the Top Employers certificate for the second consecutive year.
Top Employers companies are those that have proven to have the highest standards in their treatment of employees. To achieve this category, organisations undergo a thorough evaluation of their policies, strategies, technology implementation and best practices in the areas of talent, workforce planning, learning and development, performance management, leadership, career and succession management, compensation and benefits, and company culture.
Having passed this laborious process successfully, CAPSA re-joins as one of the 81 Spanish companies certified in 2017, from more than 1,000 Top Employers existing around the world, demonstrating a human resources environment with a future vision that works continuously to optimise employees’ conditions.
Andrés Vega, CAPSA FOOD HR Director, expressed his satisfaction with the achievement of both distinctions “because it is the guarantee that the company remains committed to a policy that aims to capture talent and ensure people can develop both personally and professionally. Achieving this recognition is an incentive to seek opportunities for improvement and to continue innovating to ensure CAPSA is at the leading edge in HR strategy.”
March 2017.- It is the first food company of hundred percent Spanish capital to achieve this recognition.
According to the annual RepTrak Spain 2017 study, by the consulting firm Reputation Institute, Central Lechera Asturiana is the company with the best reputation with a score of 83.4 in the ranking from among almost 300 companies with the best reputation in Spain, becoming the first food company with one hundred percent Spanish capital to achieve this recognition.
The result is obtained from assessments of seven key reputation factors:
1. Range of products and services
Thus, Central Lechera Asturiana rose 6.1 points in its overall score compared with the same survey conducted in 2016, and is distinguished in 2017 for being the highest scoring in products and services, thanks to its excellent products and reliable services as well as ethical integrity and for demonstrating how the company manages itself transparently. Its excellent score in work environment is also distinguished, as it is considered an attractive place to work and treats its employees well. For its commitment to society by investing in good causes and respect for the environment, it rose eight points from the previous year to the second best company valued in citizenship.
Manuel Reinerio Fernández, Central Lechera Asturiana’s Communications and CSR manager, expressed his satisfaction with the recognition that makes the brand that one that most inspires confidence in consumers. And in this regard, he also noted that it is “a responsibility that Central Lechera Asturiana assumes with a corporate vision that seeks to create shared value for society in a sustainable environment”.
Central Lechera Asturiana has been working on its CSR strategy for around two years and last week presented its new strategic framework around four areas, which are summarised as “supporting the primary sector and rural areas, promoting health through nutrition, protecting the environment and being an exemplary employer”. A strategy that maintains the essence of the company, founded in 1970, and from its origin as a cooperative and to date, making it the company with the best reputation in Spain -according to the prestigious RepTrak® study- and also the only dairy brand with a range of 100% natural products. “There are no E-s in 98% of the products placed into market, nor artificial additives, preservatives or stabilisers. This shows that Central Lechera Asturiana meets its commitments to society and why it is valued so positively”, said Reinerio as a sign of Central Lechera Asturiana’s commitment to defending natural goodness in everything it does.
March 2017.- CAPSA FOOD adheres to the Ten Principles of Comprehensive Sustainability in the Agro-Food Industry, promoted by the Ministry of Agriculture and Fisheries, Food and the Environment (Mapama).
With this commitment, industries express their commitment to improving sustainability with a proactive approach through steady improvements to the economic, environmental and social aspects of their business activity. This initiative is formulated based on ten basic principles for the agro-food industry analysed at the initial level, using the eSIAB tool.
In the words of CAPSA’s CEO, José Armando Tellado, “the commitment to these ten principles is another initiative in our commitment toward developing an efficient and sustainable programme from the farmer to the consumer.”
Many of the principles to which CAPSA now adheres were already part of the company’s way of working, such as promoting sustainable agriculture and livestock and maintaining biodiversity, commitment to energy efficiency in production processes and implementing practices that enable ethical business conduct.
March 2017.- FSSC stands for Food Safety System Certification, an international food safety standard that guarantees the food safety of our products.
This certification reaches Reception and Dairy Treatment, Powder Product Drying Tower and Creamery sections.
This Food Safety certification complements those already existing in the factories of Lugo and Zarzalejo (BRC and IFS). All these standards guarantee that we comply with the highest safety, quality and functioning criteria in terms of Food Safety and consumer protection. And thanks to them, our brands and products give us a higher competitiveness. They also open doors to new markets and clients.
This process has come to a successful end thanks to the investments and the awareness work carried out in the involved sections, as well as to the involvement of the managers and factory employees, who have shown their commitment for achieving safer products every day. Likewise, we want to highlight the teamwork shown by all the areas in the company that have been involved in this process (Standardisation, Quality, Human Resources, Engineering, Purchases, Sales…)
This acknowledgement pushes us forward to continue working to achieve the FSSC 22,000 for the rest of the section in our Granda Factory.
December 2016.- The Central Lechera Asturiana 2.2 L milk bottle is the product that Asturias people most purchase from among more than 165 million items offered by Amazon, the online distribution giant at the leading edge of e-commerce worldwide.
The Central Lechera Asturiana milk bottle is followed on the list of best sellers by a backpack for DSLR cameras and laptops, a memory card and a bottle of five litres of mineral water, among others.
The Central Lechera Asturiana 2.2 litre bottle is unique in its category and currently the largest dairy market format. It designed for convenience of use and in the pockets of consumers it is a familiar format, with more milk and a lower price per litre. It is an ideal format that responds to a changing trend of purchasing food products online.
market in lactose-free milk.
The dairy brand has a shelf rotation 10% above its nearest competitor
Central Lechera Asturiana achieves market leadership in lactose-free milk with 8.6% market share, occupying first place ahead of competitors with 7.9%, 7.3% and 6.4% (Nielsen, weeks 36-39, 2016), in a market that grew 29% over the previous year.
In addition, the Central Lechera Asturiana brand has higher turnover (sales per store) and is chosen 10% more than its nearest competitor, 19% more than its second-nearest and 44% more than its third-nearest.
Central Lechera Asturiana’s lactose-free products include milk in 1.5 L and 1 L bottles, 0% MG milk in one litre format, and cream and cheese, which have all the goodness of the milk, 0% lactose and the calcium boost that our bodies need. It is also recommended by the Lactose Intolerant Association (ADILAC). Central Lechera Asturiana has recently expanded this product range by launching new lactose-free yogurts in two flavours: natural and peach.
The Central Lechera Asturiana lactose-free range has contributed to the dairy brand’s presence in one in every three Spanish households.
CAPSA FOOD beneficiary of the subsidies granted by the Instituto Energético de Galicia (Institute for Energy of Galicia) to Saving and Efficiency Projects in Industry 2016, cofinanced by FEDER funds
In the last years, and always faithful to our commitment to environmental preservation, we have made enormous efforts to bring forward optimising and energy saving initiatives in all our factories. Some of which have received subsidies within the support programs for these type of actions.
Specifically, in 2016 we have benefited from the subsidy granted by the Instituto Energético de Galicia to Saving and Efficiency Projects in Industry, for our Project for the Improvement of the Energy Efficiency in the steam installation. This has been done through improvements in the distribution grid and condensate return in our factory in Vilagarcía de Arousa (Pontevedra).
This Project has been cofinanced by the Xunta de Galicia and the European Union through the European Funds for Regional Development(FEDER).
Central Lechera Asturiana donates 100,000 glasses of milk to SOS Children’s Villages to celebrate the Princess of Asturias Award
This trailer of milk is added to the 100,000 litres contributed by the company in the campaign “El Cuarto Vaso” (The Fourth Cup) held last Christmas.
October 2016.- In the factory that Central Lechera Asturiana has in Granda (Siero), the dairy company’s Communications Director, Manuel Reinerio Fernandez, delivered a trailer full of milk to the Communications Director of SOS Children’s Villages, Mónica Revilla, to celebrate the Princess of Asturias Award.
A total of 100,000 glasses of milk will go to children and families who are in the organisation’s prevention programmes. With this gesture, Central Lechera Asturiana confirms its commitment to developing initiatives for promoting more natural and healthy eating in society, also for those who need it most. Last Christmas, the two entities jointly developed the “El Cuarto Vaso” campaign. At that time 100,000 litres of milk was donated to SOS Children’s Villages, a children’s assistance organisation founded in 1949 that is private, international, non-profit, inter-denominational and independent of any political orientation. Today, Central Lechera Asturiana also wanted to pay tribute, just before receiving the Princess of Asturias Award.
Photo caption: Manuel Reinerio Fernandez (Central Lechera Asturiana Communications Director) and Mónica Revilla (SOS Children’s Villages Communications Director).
Central Lechera Asturiana organises the Second Health and Well-being Week for employees and their families
With workshops on relaxation, fitball, cooking, MTB routes, zumba for children and charity activities in favour of the NGO ‘Ningún niño sin cenar’ (No child without dinner)
In its “commitment to employee health and well-being” Central Lechera Asturiana has launched the Second Health and Well-being Week. Throughout this week, more than a dozen activities took place at the factory in Granda (Asturias) for company employees to have the opportunity to practice yoga, learn how to prevent back pain, manage stress, gently exercise with a fitball, discover cooking tips, share a healthy breakfast or enjoy a relaxing 15-minute massage.
There was a space for children to learn to dance with zumba classes or go cycling with the family on an MTB route suitable for all levels. Also, throughout the week, the factory’s medical service promoted a campaign about glaucoma with preventive eye examinations.
On Saturday 1 October, there will be a sporting challenge that will be the highlight of the week: the 2nd Granda Charity Race, where in addition to running to keep fit with different circuits by ages, the kilometres run by Central Lechera Asturiana employees together with others participating in the charity race that will take place on Sunday will be converted into milk to meet the needs of the NGO ‘Ningún niño sin cenar’ (No child without dinner).
This is one of the healthy initiatives that the company offers workers in its commitment to raising awareness about good nutrition, adequate rest and regular exercise in the workplace. The company has been certified a Healthy Enterprise since 2014.
26 July 2016
The President of the Principality of Asturias, Javier Fernández, has inaugurated the remodelling of the factory into which about two million euros have been invested.
The President of the Principality of Asturias, Javier Fernandez, visited the new yogurt factory facilities at Central Lechera Asturiana this morning. During his visit he was accompanied by the President of the company, Bertino Velasco, the General Manager of CAPSA FOOD, Jose Armando Tellado, the Minister for Rural Development, Maria Jesus Alvarez, the Mayor of Siero and members of the CAPSA Board of Directors, plus representatives of the Central Lechera Asturiana SAT Governing Board. Institutional representatives toured the recently modernised facilities that have been adapted to face new challenges in the market, through the production of quality yogurt made with 100% natural ingredients.
This remodelling is a key part of the launch and differentiates the new yogurts from others because they are made only with 100% natural ingredients, without preservatives or artificial thickeners, with lower fat content and a higher content of natural fruit and protein. The product is presented in a new transparent container showing the product, which enables unit sales to adapt to market trends and the needs of today’s consumers.
With an investment of around two million euros, Central Lechera Asturiana has made a firm commitment to the quality of yogurt and to Asturias, as this investment is centralised in its production centre in Granda (Siero), where more than 100 workers are employed thanks to the yogurt division.
Bertino Velasco, President of CAPSA and Central Lechera Asturiana SAT, said “The Government of the Principality of Asturias and Central Lechera Asturiana, our leading brand, share the maxim that is inherent in our DNA; to defend natural products and our origin.”
Jose Armando Tellado, General Manager of CAPSA added: “We are proud of our new yogurts. CAPSA is a leader in the milk, cream and butter markets and our new yogurts will be the new star products because of their quality and taste. They are made using only fresh milk from Asturias and 100% natural ingredients.”
To end the ceremony, the president of the Principality stressed: “the strength of Central LecheraAsturiana is the existence of a cooperative that unites 70% of farmers dedicated to milk production. Central Lechera Asturiana and CAPSA represent a positive differentiating element.”
Central Lechera Asturiana donates lifesaving equipment to 100% of the beaches in the Principality of Asturias
Through the Spanish Federation of Towns and Provinces (FEMP) and in close collaboration with Cruz Roja, Protección Civil and private surveillance companies, Central Lechera Asturiana has improved rescue equipment resources by providing clothing, signage material and the equipment required to implement the 2016 Beach Lifesaving Plan on almost 500 beaches on the Spanish coast.
In the Principality of Asturias, Central Lechera Asturiana works closely with 112, to which it has supplied a total of 300 track suits, 200 raincoats, 600 T-shirts, 400 vest tops, 700 swimsuits, 300 caps, 100 indication flags, as well as tarpaulins, cushions, backpacks and rescue buoys.
Through this collaboration, Central Lechera Asturiana maintains its social commitment to guaranteeing the health and well-being of people, supporting the work of the public and private entities that maintain safety on Spanish beaches.
This agreement is in addition to the almost 130,000 litres that the dairy company is donating to the Asturias Food Bank and SOS Children’s Villages in 2016.
The Fundación Alimentum trustees, which include Central Lechera Asturiana and the Spanish Federation of Food Banks, established 8 June as Food Solidarity Day, with the aim of helping to raise awareness of the needs that poor people have, especially in summer.
To this end, the representatives of the companies that make up the Board of Trustees of the Fundación Alimentum and the Spanish Federation of Food Banks (FESBAL) have signed a Framework Agreement for future donations, and they came together, on 8 June itself, to make an extraordinary donation of 200,000 kilograms of food and drink to Spain’s 55 food banks.
This initiative complements the solidarity actions carried out by Central Lechera Asturiana which, individually, contributes almost 30,000 litres of milk a year to the Asturias Food Bank and 100,000 litres to SOS Children’s Village, under the “El Cuarto Vaso” [Fourth Glass] initiative.
According to the Brand Footprint 2016 study about the most-chosen consumer brands in Spain, Central Lechera Asturiana has gained ground and become the fifth-leading brand in the shopping cart of Spanish households.
The ranking, which measures the number of times a brand is purchased at the point of sale, is determined from the number of households that buy a brand and how often they do so. According to this metric, Central Lechera Asturiana climbed two positions to the position behind Don Simon, Campofrio, El Pozo and Coca-Cola, being the only brand of milk in the Top 10 including brands such as Activia, Gallo, Danone, Azucarera and Bimbo.
By region, Central Lechera Asturiana is still the most chosen brand in Asturias. Juan Povedano, the company’s Director of Marketing, expressed satisfaction that “consumers show the greatest confidence that exists for a product: including it in their shopping cart.” In this regard, he added that the key is to “respect the origin and the Asturias personality, continue to belong to the country, commit to doing things well and defend nature with perseverance.”
This recognition adds to that expressed by the Reputation Institute, according to which Central Lechera Asturiana is “the leading Spanish company in terms of reputation” and that of “the most authentic brand of milk for consumers,” according to Authentic Brands 2016.
According to the annual report “Authentic Brands 2016”, Central Lechera Asturiana is considered to be the most authentic dairy brand by consumers. This is one of the conclusions that can be found in the study carried out by Cohn & Wolfe, in collaboration with the Foro de Marcas Renombradas Españolas (Forum of Renowned Spanish Brands) and ESADE Business and Law School.
In the study 1,600 brands from 14 markets were analysed according to the opinions of 12,000 consumers. During this process consumers were asked about which actions carried out by the brands they considered to be the most authentic, how this authenticity influenced their relationship with the brands and which sectors (national or international) they believed were the most authentic. The food and drink sector is where the most authentic brands are found, with Central Lechera Asturiana placed as the top dairy brand. Consumers perceive it as authentic because it fulfils its promise to offer maximum quality.
What is more, according to the IOPE study carried out last April, Central Lechera Asturiana is also the best known and best remembered dairy brand in Spain.
According to the annual study RepTrakEspaña 2016, carried out by the Reputation Institute consultancy, Central Lechera Asturiana is top of the list as the Spanish company and dairy brand that ranked highest for reputation, with a score of 77.9.
This is the result from interviews with8,084 consumers in which they were asked about the performance of 290 brands, leading to more than 32,000 evaluations. The characteristics analysed for each brand were financial results, leadership integrity, innovation, work environment, citizenship and products and services offered.
At last, lactose-intolerant people,as well as those who need to support their digestion or who are concerned about a healthy diet and lifestyle, can now enjoy all the flavour of butter, thanks to Central Lechera Asturiana.
For the first time there is a lighter butter in the market; one that will help many people feel better and many others to try things that they previously couldn’t because of their health issues. This launch comes as a result of the company’s concern for health and its constant efforts to serve every sector of the population, whether lactose intolerant, or not.
Capsa Food (Central LecheraAsturiana,,Larsa, ATO) has achieved the Top Employers certification granted every year by the organisation Top Employers Institute. Top Employers companies are companies that have proven have the highest standards in their offering to employees.
The certification process involves an exhaustive analysis of the organisation’s human resources: strategy, execution of policies, monitoring and communication of employment conditions and employee development.
After successfully passing this process, Capsa has become one of the 73 companies certified in 2016 after having proven to have the highest standards in its offering to employees.
In this sense, Human Resources (HR) Director for Capsa Food, Andres Vega, has stated the importance of working in adequate employment conditions because “it is the guarantee that people receive personal and professional development that contribute to the value and differentiation to the company. This acknowledgement provides stimulus to continue improving Capsa’s HR value”.
The certification process involved a questionnaire phase in which Capsa was asked about all aspects of HR management. Additionally, documentary evidence was provided about 11 specific items in some of the areas evaluated.
A smoked block cheese, made with milk from Central Lechera Asturiana, has been awarded the bronze medal in the well-known cheese competition2015 “World Cheese Awards”, one of the most prestigious events in the international cheese making world.
The competition, popularly known as the “Oscars of cheese”, once again gathered more than 4615 cheeses from 31 countries to compete within specific categories,and to be judged by a jury of cheese experts working to choose the best cheeses produced each year.
The 27th edition, celebrated in the countryside south of Cheshire, was the perfect setting to pay tribute to Central LecheraAsturiana’s smoked block cheese, which was awarded the bronze prize in the category “Other cheeses marketed after 1st December 2014”. This creamy cheese in the form of a block is ideal for cutting to taste, and perfect for families or for the catering sector.
This international recognition is one more reason for pride for the dairy brand, which always works hard to offer products of the highest quality to its consumers. Now it can take pride in offering one of the best smoked cheeses in block format.
The Asociación Española de Anunciantes (Spanish Association of Advertisers) has given the bronze medal to “Leche y nada más” (“Milk and nothing more”), an innovative campaign about transparency which involved the consumer
Central Lechera Asturiana has just been recognised for its effective business communication, receiving the bronze medal for the campaign “Leche y nada más” (“Milk and nothing more”) developed by Ogilvy & Mather.In this campaign, the dairy company invited the public to an Open Doors Day in continuous session. A network of webcams transmitting 24 hours a day showed the different phases in the evolution of the product.
The winning campaign arose from the idea of turning the public into witnesses of the processof the elaboration of milk, involving them in this world. The aim was to uncoverits value and nature, as well as the spirit with which both the farmers and the dairy company’s employees work to offer the best milk.
The prizes for effectiveness were created in 1997 to meet a common need in the publicity sector: recognising the contribution that communication makes to the achieving of the business objectives of the company doing the advertising. Convened by the Asociación Española de Anunciantes (Spanish Association of Advertisers),the Prizes for Effectiveness have a clear distinguishing factor: they award and recognise the work of the team formed by both the advertising agency and the company. Winning the Prize for Effective Communication is the most important professional recognition for publicity campaigns in Spain. It is the only award that recognises the results achieved through communication.
Agreement between Central Lechera Asturiana and Interapothek to jointly market specialist dietary products in pharmacies.
Central Lechera Asturiana and Interapothek have united to launch a line of specialist and exclusive nutrition products for the pharmacy channel. The first product lines that will reach the market are ia Baby 1, baby’s milk for infants and ia Baby 2, continuation milk.
ia Baby is the new range of specialist baby food that has been created from a collaboration between Corporación Alimentaria Peñasanta S.A. and Interapothek. ia Baby 1 for infants and ia Baby 2 continuation milk will soon be presented to the more than 8,000 pharmacies with which Interapothek presently works, while at the same time development continues on the line for launching other products into the baby food market that offer a complete solution for the needs in the sector.
In the case of ‘ia Baby’ and in reference to its development, in addition to taking current legislation for infants and continuing feeding into account, the new nutritional advances for reducing the incidence of adult pathology have also been considered. Therefore, ‘ia Baby’ provides a balanced energy content, in terms of total quantity as well as percentage input by macronutrients, which enables harmonic growth and helps prevent obesity. In terms of saturated fats (in g/100g), ia Baby presents the lowest among baby formulas marketed in Spain. ia Baby also contains balanced amounts of essential fatty acids, DHA, ARA, FOS, GOS and bifido-bacteria.
Thanks to the agreement reached with Interapothek, the pharmacy brand, Central Lechera Asturiana is incorporated into the pharmaceutical channel with its line of baby milks. For the first time, the dairy company will have the opportunity to reach a new consumer sector with the aim of providing new added value, offering the best milk for babies. The launch of ia Baby, together with the brand’s other products, enables Central Lechera Asturiana to be present in all stages of life.
The Ministry for Health acknowledges the dairy company’s commitment to fostering a healthy workplace environment
Central Lechera Asturiana this morning received the NAOS 2014 Strategy Award in the workplace, which recognises the company’s innovative efforts to foster a healthy work environment in which work/life balance, equality and improved dietary and physical activity habits are rewarded.
The award was received this morning by Central Lechera Asturiana General Manager José Armando Tellado, presented by the Minister for Health, Social Services and Equality, Alfonso Alonso, in the ministerial offices.
Of the 119 projects presented for this VII edition of the awards and after the corresponding evaluation by the Spanish Agency for Food Safety and Nutrition (AECOSAN) and the judging panel, Central Lechera Asturiana was awarded for its project “Building a healthy workplace environment”, begun in 2009, and which is aimed at all employees of the company. The seventh edition is currently underway and thanks to this programme more than 80% of participants have improved their dietary habits.
This award recognises the innovative efforts of Central Lechera Asturiana and its Nutrition and Health Department, the division responsible for the project, for fostering healthy workplace environments and improving habits related to diet and physical activity within and outside of the company. In this sense, Central Lechera Asturiana is a company that promotes and protects the health, the well-being and safety of its employees as well as sustainability of the workplace environment, thanks to the implementation of a management system that is in line with the Healthy Company model established by AENOR and following the criteria established by the WHO.
The NAOS Strategy Awards (Strategy for Nutrition, Physical Activity and the Prevention of Obesity) are the most important in relation to nutrition, called yearly by the Ministry for Health and Consumer Affairs through the Official State Gazette. A judging panel made up of people from different backgrounds promotes the recognition of new initiatives that participate towards the objectives of the NAOS Strategy in any of the action areas: family and community, school, health, workplace and business.
You can now visit the place where Cabrales Cueva el Molíncheese was born: an intense and authentic cheese, just like its home in the heart of the Picos de Europa, where the natural caves in which the cheese is matured can now be visited for the first time, from 8th August.
During the weekend guided tours allow the caves to be explored by groups of 12 who have booked in advance. A visit lasts an hour, during which time the public will have the opportunity to see the place where this singular cheese is made and observe the same traditional manufacturing process that has been used since the caves were first used, back in 1913.
Cueva el Molín Cabrales is made using milk from Central Lechera Asturiana and was awarded the title of “World Champion Cheese” in the international cheese competition the “World Cheese Awards 2014”, one of the most prestigious events in the international cheese-makingworld, where it won the gold medal in the category of blue cheese matured in caves, and therefore recognition as the best blue cheese in the world.
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CAPSA PRESENTS A NET PROFIT OF 8.9 MILLION EUROS – MORE THAN TWICE THE PROFIT IN 2013, IN SPITE OF FALLING CONSUMPTION IN THE SECTOR
The Annual Shareholder Meeting of the Corporación Alimentaria Peñasanta S.A. has approved the accounts for the year 2014, a year marked by improvement in costs and productivity, key to the improvement in the company’s results. The renewal of products, the continued emphasis on quality and the internationalization process are the levers that CAPSA has used this year.
2014 was a difficult year for the dairy sector in general, with a fall in consumption of almost 3% as a consequence of the drop in population and the tendency to consume other products as substitutes for milk.
In spite of this, the company closed the year with an annual turnover of 700 million, which matched that of 2013, thanks to the maintenance in the volume of sales in the Central Lechera Asturiana and Larsa brands. Regarding the results, the EBITDA shows growth of 27%, rising above 30 million euros and with a consolidated net profit of almost 9 million euros after tax, a figure that is more than double the profit shown in 2013. Likewise CAPSA has maintained its financial situation showing a healthy balance sheet.
In the first quarter of 2015, CAPSA has continued its positive evolution, showing strong growth in all markets and consolidating its results.
2014: a year of awards
With 4 leading brands, Central Lechera Asturiana, ATO, Larsa and Innova, CAPSA is the first business in the Spanish dairy sector with the 500+ European Seal of Excellence, renewed in 2014. During the same year we obtained the AENOR Certificate for “Healthy Workplace”, being the first dairy company to achieve this certification. In addition, according to the Rep Trak Pulse study, carried out by the Reputation Institute, we are the national company with the best reputation, with products in Spanish homes that are benchmarks for quality and flavour, and which also have received awards such as Sabor del Año (Flavour of the Year) or the Gold Medal in the World Cheese Awards, for the Cueva del Molín Cabrales cheese, which is recognised as the best blue cheese in the world.
This meeting promotes the collaboration between CAPSA FOOD and Ecoembesto help sustainable development and environmental awareness
23rd April–This morning CAPSA FOOD, a leading business in the diary sector with brands such as Central LecheraAsturiana, ATO, LarsaandInnova Food Ingredients, held a meeting with Ecoembes, the organization thatprotects the environment through recycling and the ecodesign of domestic packaging in Spain. The meeting was held in CAPSA’s centre in Granda (Asturias).
On her arrival at the factory, Begoña de Benito, Director of Institutional Relations for Ecoembes, accompanied by other people from the organization, was received by José Armando Tellado, andEstefanía Iglesias, General Director and Director of Sustainability for CAPSA FOOD respectively. The meeting was framed within the collaboration that Ecoembeshas with different companies with the aim of promoting cooperation and joining forces in the area of sustainability.
Both organizations share the same vision and commitment to sustainability. In fact, CAPSA FOOD has been selected by this organization as the First Finalist for the best initiative in Ecodesign in the Premios R Ecoembesfor the design and launching of a new 1.2 litre bottle. This bottle, unique in the market, stands out for introducing more sustainable packaging as it reduces the quantity ofplastic used per litre of milk by 20%. This in turn ensures that fewer resources are consumed and less packaging waste is generated in consumers’ homes.
The dairy company shows growth in every product category in the first quarter of 2015, improving on its 2014 results and strengthening its leading position in the market.
CAPSA, the leading company in the dairy sector, with brands such as Central Lechera Asturiana, ATO, Larsa and Innova Food Ingredients, has experienced important growth in the first quarter of 2015, improving on its results with respect to the previous year.
Thanks to consumer confidence gained as a result of the company’s strategic focus on quality and innovation, CAPSA has grown in the three markets in which it is the national leader: milk, cream and butter, in spite of the generalised situation of stagnation in all three.
In the first quarter of 2015, and with respect to the milk market, CAPSA’s market share has grown to 12.8%, an increase of more than 8% over the same period last year.
In the case of cream, it holds its lead in this market, keeping its 14.6% share.
The butter market is where most growth has been seen, with a share of 18.5%, an increase of over 16%.
Also in the non-dairy drinks sector it has experienced increases of over 20% with a market share of 16.4%.
In the Food Service market, CAPSA shows growth of 5%, and in the cheese category, where the company has initiated an important action plan, it has achieved increases of close to 2%.
Next 28th May the company’s economic results for 2014 will be released showing, in spite of this being a difficult year for the dairy sector, a remarkable improvement over 2013.
Throughout this year the company will continue to advance its 2015 – 2017 Strategic Plan, whose objective is to CREATE SHARED VALUE from profitable growth, and the main milestones will be presented during the same period.
Central Lechera Asturiana occupies 4th place on the “innovation radar.” 7.4% of all innovations are down to the Asturian brand.
MARCH 2015- Central Lechera Asturiana has become the 4th most innovative brand in 2014, and the leading Spanish brand according to the “Innovation radar” developed by the consulting company Kantar Worldpanel and presented recently.
The study shows worrying data, such as the marked descent in innovation: between 2013 and 2014, the number of innovations in the consumer packaged goods market has fallen by 15%. However, in spite of the crisis, the study reveals that consumers are still interested in innovation and in products that satisfy their needs and have added value. Manufacturers’ brands are still the motor of innovation, with 87% of innovations launched by brands in the year 2014.
In this sense, Central Lechera Asturiana has remained faithful to its innovative character, becoming the 4th most innovative brand in the market. Amongst its most recent launches, the 2.2 litre bottle stands out; a family saving format that is completely innovative presented in two varieties: full and semi-skimmed. In addition, this same year, and together with the magazine SportLife, the company has also launched a new range of milk-based drinks for sportsmen and women covering two of their basic needs: recovery after practicing sports (recovery drink) and prevention of joint pain (joint health drink).
Central Lechera Asturiana, the first Spanish dairy company to obtain Healthy Workplace certification in March 2014, has successfully renewed its certificate with full compliance in every area of the follow up audit by the Asociación Española de Normalización y Certificación AENOR (Spanish Association of Standardization and Certification).
AENOR certifies, one year on, that the Healthy Workplace model is established in the company and is developing in a positive way. This model of a healthy workplace involves going beyond fulfilling the regulations governing health and safety and the prevention of risk at work. It consists in promoting healthy working environments which give priority to work-life balance, equality and the improvement of healthy habits related to diet and physical activity, both within the workplace and outside. In this sense, Central Lechera Asturiana is a company that promotes and protects the health, well-being and safety of its employees as well as the sustainability of the working environment thanks to the implementation of a management system that meets the model of Healthy Workplace that is set out by AENOR and following the criteria established by the WHO.
CAPSA FOOD is the first Spanish food company with the EFQM 500+ European Award of Excellence, first awarded in 2012
CAPSA FOOD has renewed its EFQM 500+ European Award of Excellence, after successfully passing the external evaluation procedure carried out by AENOR, the leading company in the certification of management systems, products and services, and the Management Excellence Club. This renewal comes two years after having first received the award.
This result is due to continuous efforts since 2012, which demonstrate that CAPSA FOOD continues to work towards excellence in its business.
In their report, AENOR and the Management Excellence Club highlighted, amongst other strong points, “strong embrace of interest groups and their focus on the same” as well as “the constant adaptation of products and services to the expectations and requests of different customers, trying to create attractive and sustainable value proposals”.
The Achievement of this 500+ Award in 2012 and its renewal demonstrate that CAPSA FOOD has a business model, created years ago, which aims to offer the best quality to consumers, by innovating in the market with new formats and new products with functional benefits, as well as creating a excellent work environment for the development of its professionals.
The Cueva del Molín cabrales cheese, produced with Central Lechera Asturiana milk, has won Gold for best cave-matured blue cheese at the prestigious World Cheese Awards
The cabrales cheese Cueva del Molín, produced with Central Lechera Asturiana milk, has been selected as the “World Champion Cheese” in the “World Cheese Awards” 2014 international competition, one of the most prestigious events in the international cheese making industry.
This competition, popularly known as the “cheese Olympics”, spent one year focusing on nearly 3,000 cheeses from 5 continents, each competing within its own category and gaining recognition by a jury of cheese maker experts, which is made up of more than 250 members and 26 different nationalities, and who are able to select the best cheeses produced in the world.
At the 26th edition, held at the BBC Good Food Show in London, one of the main figures was the Central Lechera Asturiana cabrales cheese Cueva del Molín, which received a gold medal in the cave-matured blue cheese category. It is a blue cheese which is traditionally produced with D.O., made with raw cow’s milk, matured in a natural cave and with a ripening period of 3 months.
This international recognition as the best cheese in the world is a source of pride for the dairy brand, which has always been concerned with offering the best quality to its consumers, and now it can boast of being the best blue cheese in the world.
The delegation of the County Government of Bungoma has shown a special interest in the dairy sector, particularly in view of its business model and its cooperative origins
Central Lechera Asturiana was visited this afternoon by a delegation from the County Government of Bungoma in eastern Kenya, headed by the governor, ministers, government secretaries and representatives from the Chamber of Commerce. They were accompanied by the Republic of Kenya’s Ambassador to Spain, Mr. Bramwel Kisuya, and the Regional Minister for Livestock Farming of the Principality of Asturias, María Jesús Alvarez.
On their arrival at the factory, the Kenyan delegation were received by Bertino Velasco, Chairman of CAPSA FOOD, and by José Armando Tellado, General Manager of the company, with whom they took a guided tour of all of the Granda factory’s facilities.
During the visit they looked over the different facilities and machinery and the techniques used to process the milk were explained to them, as the main purpose of the visit was to learn about how the dairy sector functions in Spain, and in particular in the Asturias region, which they have identified as a potential partner in developing their area. Likewise, they have shown particular interest in the CAPSA FOOD business model, which is based on a cooperative model.
This morning CAPSA FOOD released its report on Corporate Social Responsibility for Fiscal Year 2013. That was a difficult year for the dairy industry, in which the company was confronted with significant challenges but, thanks to its capacity for adaptation and efficiency, it was able to achieve its corporate objectives.
In Fiscal Year 2013 they collected 860 million litres of milk, all produced in Spain. This represents 13% of the milk quota for Spain, and resulted in the employment of 7,400 persons in the Spanish livestock industry, generating 17% of the economic contribution of that sector.
As a Spanish business that remembers its roots, CAPSA FOOD contributes to the development of our country. 99% of its providers are Spanish, so the company’s milk purchases support more than 15,000 employees in this country.
People are the key to the company, as it relies on a stable and high-quality workforce. Two points stand out: the company has more than 1,300 direct employees, of whom more than 93% work under open-ended contracts and seven out of 10 employees are satisfied, according to the 2013 labour climate survey.
Thanks to the daily activity of CAPSA FOOD, more than 16,500 people are employed in Spain, contributing to the agriculture and livestock sector (48%), the food industry (13%), professional activities (4%), wholesale trade (3%), and ground transport (3%). In economic terms, these percentages contribute 1.421 billion euros to the Spanish GDP, or almost 6.64% of the Asturian GDP.
The past year again confirmed the company’s leadership in liquid milk, cream and butter. Particular highlights were the 11% increase in sales of butter and 6% increase in specialty milks over the previous year. In the food service market its leadership position was confirmed with a 30.1% market share, up 8% from the previous year.
Total revenue for the year was 677.698 billion euros, with an EBITDA of 23.5 million euros, an increase of 36.6% over 2012 using the same measures, resulting in a net profit after taxes of more than 3.5 million euros. It is in a firm financial position with a surplus, and has more than 52.7 million euros in working capital, up 6% from the previous year.
With four leading brands, Central Lechera Asturiana, ATO, Larsa and Innova, CAPSA FOOD is the leading company in the Spanish food sector, with the Seal of Excellence 500+, five management prizes, and countless recognitions of a job well done. CAPSA FOOD also has the best reputation among national companies.
From today, Spain’s leading dairy company – Central Lechera Asturiana, is opening its doors to consumers with the launch of various webcams that will transmit real-time images from its dairy farms and factory in Granda, Asturias.
Throughout the whole month of June, Central Lechera Asturiana is inviting those interested to participate in a continuous open day via its webpage www.lecheynadamas.es. A network of webcams will film the different stages of product development with complete transparency 24 hours a day, with the only goal being to show consumers the nature and value of the process, as well as the enthusiasm with which the dairy farmers and dairy company employees carry out their work in order to offer consumers the best milk possible.
Bertino Velasco, president of Central Lechera Asturiana, says “the idea is to intimately involve our consumers in our world by inviting them to witness our milk-making process first-hand. We are proud of what we do and want to show that to the world. Doing so represents a sincere statement of intent on our part that embodies honesty, simplicity, and openness. As well as portraying the reality, purity and essence of Central Lechera Asturiana, this project also demonstrates the great efforts invested by our dairy farmers who are solely dedicated to making milk and nothing else.”
This initiative establishes Central Lechera Asturiana as one of the first Spanish businesses to allow its consumers to live such an up-close experience through the online world. In addition to becoming a pioneering business transparency initiative on a national level, this step confirms the consumer closeness policy that has characterised the company since it began.
As one of the top ten Spanish companies with the best reputation, Central Lechera Asturiana is also one of the most highly valued according to a study by the Reputation Institute presented this morning at the IE Business School in Madrid. Once again, Central Lechera Asturiana appears in the study as the number one company on a national level.
The seven areas considered were financial results, integrity, citizenship, leadership, innovation, work environment, and product quality. Among these categories Central Lechera Asturiana stands out with excellent results in “citizenship” and “ethics,” taking 2nd and 3rd place, respectively.
In addition, the company ranked third highest in corporate social responsibility, a concept that combines integrity, citizenship, and performance. As such, Central Lechera Asturiana fulfils all consumer expectations given its solid portfolio of products and services, is ethical and transparent corporate behaviour, and its commitment to addressing the problems faced by its communities.
Central Lechera Asturiana is supporting the initiative sponsored by DIA and the Spanish Basketball Federation by adding even more milk to what has been collected for the food banks.
Central Lechera Asturiana, the leading company in the Spanish dairy market, has joined the “2014 kilos of Solidarity Baskets” campaign. This effort was put together by the DIA supermarket chain and the Spanish Basketball Federation, and was timed to coincide with the 2014 FIBA Basketball World Cup.
“2014 kilos of solidarity baskets” will continue until 28 May, and is an initiative giving people the opportunity to participate in helping the community by putting kilos of food into baskets for food banks. The goal is to promote the sport and collect 2014 kilos of food in each of the almost 2,500 DIA stores, using baskets that look like basketball hoops. Participation is simple: take a photo of yourself putting food in the basket and upload it to the Federation Facebook or Twitter account using the hashtag #SomosEquipo, or send ideas about how to reduce food waste, and you can participate in the drawing for sports equipment, t-shirts or tickets for the preliminary rounds of the World Cup.
Central Lechera Asturiana was eager to join this community initiative of DIA and the Federation by delivering additional quantities of its brand of milk. Now your basket is worth double.
Central Lechera Asturiana, the first Spanish dairy company to obtain the Healthy Business certificate.
Central Lechera Asturiana has become the first Spanish dairy company to obtain the Healthy Business certificate awarded by the Spanish Standards and Certification Association (AENOR). It is a certificate that acknowledges that the dairy company promotes and protects the health, well-being, and safety of its employees, along with a sustainable environment, thanks to the implementation of a management system that follows the Healthy Business model framework established by AENOR, and following the criteria laid out by the World Health Organization (WHO).
Since 2009 Central Lechera Asturiana, the leading dairy company in sales of liquid milk, cream and butter, has had an ongoing project called “Central Lechera Asturiana, a health-promotion company”, following the criteria of the WHO regarding healthy work environments. The award of this certificate reinforces this project. A program directed toward the company’s employees seeks the reduction of illness, an increase in productivity and in general a healthier workforce that is more motivated and has a better working environment. “At Central Lechera Asturiana we consider our work centers as suitable places for health promotion, with the objective of encouraging workers to incorporate or change to healthier habits both at work and outside of work. Conscious of the importance of living a healthy lifestyle, we continue to focus our efforts on the development of strategies that help to improve the health of people in the organization, and to put at the disposal of our consumers those products that better fit the model of a healthy life,” declared Marta Hernández, Nutrition Coordinator for Central Lechera Asturiana.
Since the implementation of this management model, the promotion of health at work has not only centered on efforts put into practice in that setting, but also in other areas like developing a policy of work-life balance based on the Family-Friendly Company model, or social engagement through its products and the promotion of efforts within the company as well as in society. An example of that is the innovation of healthy products, like their latest product launch of non-fat, 1% and 2% fat milk, the lowest range available on the market, or the cooperative efforts carried out with different organizations. A well-known example is the Carrera de la Mujer Central Lechera Asturiana-DKW, a women’s sports event supporting the fight against breast cancer, or the partnership with the Spanish Federation of Municipalities and Provinces providing the supplies necessary to improve safety at Spanish beaches. This company also donates products to the food bank in addition to sharing habits and advice for healthy eating through its website, www.centraldesalud.es.
As a nationally recognised dairy company, Central Lechera Asturiana was one of the brands chosen for the filming of the second series of the TV programme, “Fabricando: Made in Spain”, which goes out on the TVE1 channel every Tuesday at 11:25pm. The documentary feature aims to promote Spain as a brand and looks at the everyday manufacturing process of “Made in Spain” products.
On this occasion, reporter Julia Lamas travelled to Asturias to show viewers the manufacturing process of two of our most emblematic products: cream and butter, starting with the raw material right through to the finished and packaged product. Filming of the first half of the programme took place on La Peruyeira farm in Tol (Tapia de Casariego) where viewers got a glimpse of daily life on this 100-hectare farm where cows graze on Asturian pastures. The fact that the farm is 100% free-range has a positive impact both on the flavour and on the natural quality of the finished product.
The second part of the programme was filmed on site in Granada at Central Lechera Asturiana – one of Europe’s biggest, most modern and most innovative dairy factories. Here viewers were given an extremely detailed, step-by-step guide to the butter and cream production process using the latest technology and observing the strict quality controls that are applied to these products.
A new and interesting episode of “Fabricando: Made in Spain”, will be shown on TVE1 on Tuesday 3 December at 23.25pm.
Presented by the Ministry of Agriculture, Food and Environment together with the Renault Foundation, the award recognises initiatives showing an active commitment to sustainable mobility programmes.
This morning we were presented with the First Award for Best Sustainable Mobility Strategy by the Minister of Agriculture, Food and Environment, the Honourable Mr D. Miguel Arias Cañete. Awarded by the Sustainability Excellence Club together with the Renault Foundation, the prize recognises initiatives that show an active commitment to sustainability. The jury, made up of institutional, academic and business-level experts within the field of Corporate Social Responsibility (CSR), chose us in the category of Best Corporate Sustainable Mobility Plan for the project: “Strategic Alliances in Sustainable Mobility. Sharing social responsibility objectives.” This social responsibility project is based on the optimisation of every aspect of the global supply chain that relates to mobility and transport, from the collection of milk in the countryside to its arrival with the end customer.
Central Lechera Asturiana is the highest-positioned Spanish diary brand in this ranking, standing out for its leadership and good citizenship.
Central Lechera Asturiana is among the most reputable of Spanish companies, and therefore among the most-valued, according to the 2013 Spain RepTrak Pulse Study of the businesses with the highest reputations, prepared by the Reputation Institute—a study in which Central Lechera Asturiana appears, again this year, as the top national dairy company.
Similarly, among those aspects of reputation that were analysed, for “leadership,” which refers to the professionalism and quality of management, Central Lechera Asturiana is ranked ninth.
For the aspect of “Citizenship,” which evaluates the contribution of the companies to their community and the environment, Central Lechera Asturiana ranks as the eighth most valued.
The 2013 Spain RepTrak™ Pulse Study is the work of the Reputation Institute, a world-wide consultancy leader in the management and awareness of reputation. The study constitutes the most ambitious analysis of the reputation of companies operating in Spain. It assesses 100 companies, selected by the general public from a study of spontaneous mentions, for either good or bad reputation. The fieldwork, conducted in February and March, consists of 4,830 interviews of consumers and 11,617 ratings.
CAPSA FOOD is the new corporate identity to support its globalisation strategy
CAPSA, the leading Spanish dairy company, is rolling out a new corporate identity, for the first time since it was incorporated. CAPSA FOOD, the name by which it will now be known, also has a new logo that draws upon the previous one, while integrating all of the company’s current brands – Central Lechera Asturiana, Larsa, Ato and Innova Food – due to their new globalisation strategy.
Although the logo’s shape has changed slightly, its lines and colors are the same as those the company has always utilised, as this new corporate identity is not a break with their earlier logo, but rather a renewal, one that expresses the new hallmarks of the company: innovation and evolution.
This new logo, CAPSA FOOD, is just one more change in the strategic renewal, and relaunching, that the dairy company has been undertaking these past few months – based on its overseas expansion – and highlighting once more their commitment to values such as provenance, quality and innovation.
With the new PAOS Code, a ground-breaking model in the European Union is strengthened, consolidating the public- private commitment of all sectors concerned, in the fight against childhood obesity.
Central Lechera Asturiana, a leading company in the Spanish dairy market, commits itself to the new co-regulated PAOS Code, on the advertising of food and beverages aimed at children (under the age of 12) for a safe and healthy diet. This event, presided over by Ana Mato, Health Minister of Social Services and Equality, will take place this afternoon at the Ministry Headquarters, and will be signed by the Spanish Agency for Food Safety and Nutrition (AESAN),The Food and Drink Industry Federation (FIAB),The Association for Self-Regulation Advertising (Autocontrol), the distribution sector (ANGED, ASEDS, and ACES), the hospitality sector (FEHR), the restaurant-catering industry (FEHRCAREM), and more than 40 businesses, that have signed up for the convention.
This new PAOS code against childhood obesity signifies an important step with respect to the first Code of Self-regulation (signed in 2005 by the Administration, AESAN and FIAB) since it involves additional economic sectors, such as distribution and catering, while extending its scope to the online world of children under the age of 15.
The renewal of this signature shows once again the commitment of Central Lechera Asturiana, and its brands, to the supporting of healthy and balanced diets, as well as its concern for wider good health.
The Ministry for Livestock of Senegal is considering the possibility of implementing in their country the cooperative business model of Central Lechera Asturiana
This morning, Central Lechera Asturiana has received the visit of the Minister for Livestock of Senegal, Aminata Mbengue, accompanied by the Ambassador of Senegal in Spain, Mamadou Deme. On arrival to the factory, the Senegalese delegation, led by the Minister, has been welcomed by Bertino Velasco, President of Central Lechera Asturiana SAT and CAPSA. Delfín Pérez, Vicepresident of Central Lechera Asturiana SAT, Alfredo Pérez, secretary General Central Lechera Asturiana SAT, Jesús Feito, Member of the Managing Board of Central Lechera Asturiana SAT and Francisco San Martín, Chief Executive of Central Lechera Asturiana SAT were also present. On CAPSA´s behalf were José Armando Tellado, Chief Executive of CAPSA, Pedro Rodríguez, in charge of Corporate Projects in CAPSA , Agnes Cardouat, in charge of commercial areas in Innova Food Ingredients and Philippe Balbarie, R&D project coordinator in CAPSA. The main authorities of the Principality of Asturias have also been part of this visit, among which were María Jesús Álvarez, Regional Minister for Farming and Regional Resources, Rosa Urdiales, Livestock Director of the Principality of Asturias and Tomasa Arce, Director of Rural Development.
During the visit, the cooperative business model of Central Lechera Asturiana SAT has been presented as well as the industrial and value generating models in Capsa, thus giving the Minister a global vision of the whole process. Then, a visit to the factory has been done where the dairy techniques have been explained to the Minister, whose main objective in this visit was to study the possible implementing of Central Lechera Asturiana’s model in Senegal as it is a cooperative model of success that has been ground for the biggest dairy group in Spain.
Once the visit to the factory is over, the Minister is expected to visit the livestock farms of two members of Central Lechera Asturiana SAT, one of them being a family run business and the other a large scale farm.
The program will come tomorrow to an end with a visit to the Asturian Association of Dairy Control ASCOL, to the Inter-professional Dairy, Food and Agriculture Laboratory (LILA), and to a traditional cheese maker where they will have the opportunity to learn, first hand, the traditional cheese making techniques.
The shareholders at CAPSA’S annual general meeting approve the financial statements for 2012 and the appointment of its new management committee.
The shareholders at the Ordinary General Meeting of Corporación Alimentaria Peñasanta, S.A. have this morning approved the financial statements for 2012 and the company’s new organisational chart.
With respect to 2012, CAPSA had a turnover of 685.5 Mio EUR, down 3.83% on 2011. The main driver of this decrease is the loss of sales volume of traditional milk due to an increase in private labels as a result of the economic crisis buffeting the country. However, noteworthy is the positive performance in 2012 of cream, butter and special milk, representing an increase of 60% in volume in this connection on 2011. CAPSA has kept its leadership position in milk (12.4%- Nielsen TAM S52), cream (13%- Nielsen YTD S48) and butter (14.5%- Nielsen YTD S48).
The company’s EBITDA was EUR 18.3 million in 2012, with losses of EUR 1,009 million. In addition to the drop in sales, losses were exacerbated by the increase in energy and transport costs, the remeasurement of the licensing fees for the Central Lechera Asturiana brand and the extraordinary costs incurred due to the reorganisation of the production process.
The company currently retains a sound financial position with a surplus and goodwill of nearly EUR 50 million.
In 2012, CAPSA supplied nearly 900 million litres of milk to the Iberian Peninsula.
The company’s new organisational chart was also approved at this meeting. The new structure responds to the current market situation and to the objective of recovering growth and is based on three pillars:
- Customer focus with innovation as a fundamental cornerstone for the brands, thereby creating a Marketing department to include R&D+i and Nutrition.
- Company growth in Spain and abroad with a strong push for customer care, with three sales departments to see to the achievement of this goal – Large Accounts Sales and Exports, Food Service (hospitality), and Industrial and Ingredients, which will foster Innova Food Ingredients.
- Strengthen the value proposition of the brands by managing talent and offering the best quality at the best price while seeking excellence in the processes. To this end, four departments have been created – Corporate Transactions and Projects, People, Industrial Organisation and Excellence, and Finance and IT systems.
Central Lechera Asturiana will open between 300 and 500 Yoping sales outlets in 2013
As part of its firm commitment to innovation, Central Lechera Asturiana is offering Yoping franchise opportunities. Yoping is a new line of business in the frozen yogurt market and it has been successfully showcased over the last few days at Expofranquicias in Madrid.
In contrast to other franchises in this sector, Central Lechera Asturiana has opted for a new management model that can create additional profitability for businesses in the hospitality sector by offering a unique and natural project which is noted for being very easy to use. With an investment of 10,000 euros, any business in the hospitality sector can have its own “frozen yogurt corner” – a unique, modern, up-to-the minute and exclusive area, which comes with Central Lechera Asturiana´s quality guarantee – and offer consumers the chance to enjoy Yoping, the new frozen yogurt. Unlike other frozen yogurt franchises, Yoping is not made from a mixture of ingredients but from an entirely ready-made liquid milk and yogurt base, which does not need to be chilled when being transported.
The franchise owner will have a 2m2 counter with a built-in refrigerator where the toppings and fruit are kept. The ice-cream dispenser chills the yogurt when it is being served, which ensures minimal handling and that the taste, texture and all elements of the product are the same wherever it is served.
It is a healthy and natural treat, which is low in calories, rich in calcium and gluten free, and combines the healthiness of yogurt with the enjoyment of having an ice-cream with delicious toppings.
Yoping is a new line of business for the company and the launch of this new product reaffirms Central Lechera Asturiana´s position as the leading dairy brand, which continues to grow from day to day with innovation at the heart of its development.
According to the “Brand Footprint” report by Kantar Worldpanel, Central Lechera Asturiana is the dairy brand chosen by people in Spain which reaches the most consumers. The results of this study were compiled by using the concept of “Consumer Reach Points (CRP)”, which are calculated by multiplying the percentage of households which buy a product by the number of households in a country and by the frequency with which the product is purchased. In terms of this new concept, Central Lechera Asturiana was the most frequently chosen dairy brand by the average consumer in Spain in 2012; the brand penetrated 52% of families, each household bought its brand 7 times a year and it had a CRP of more than 58 million purchases.
Innovation and quality have been two permanent features in the history of Central Lechera Asturiana, which is an unrivalled leader in terms of its products and product functionality and never abandons its basic principles of product origin, natural products, decency, expertise and commitment. As an innovative company, our objective is to offer consumers a wide selection of dairy products which are natural, functional, healthy and great tasting.
In addition to Central Lechera Asturiana, the brands which reached most consumers included Coca Cola, Don Simón, Gallo, Fanta and Gallina Blanca.
Capsa has been awarded the Green Diploma Award in the Large Businesses category in recognition for its work in the field of Energy Saving and Sustainable Development.
The Nalón Energy Agency Foundation (ENERNALON) has chosen the winner of this award and will present CAPSA with its award on 10th May at EXPOENERGIA 2013.
CAPSA, the leading company in Spain’s dairy market (including the Central Lechera Asturiana, Larsa and Ato brands), has strengthened its market presence as a dairy product manufacturer with the creation of INNOVA FOOD INGREDIENTS.
INNOVA develops, makes and sells a wide range of dairy ingredients for the food industry, including powdered milk, butter, cream and other dairy products. Our products are used to make other food products and their aim is to improve quality, product functionality and people´s health.
INNOVA, which is owned entirely by CAPSA, is a new element of the company’s business strategy with the aim of offering clients added value and harnessing CAPSA’s great ability to provide products for industrial use. INNOVA manufactures powdered milk, dairy products, functional ingredients, milk proteins and milk solids in its two factories in Granda (Asturias) and Lugo (Galicia). By doing so if presents a whole host of options to clients, from various sectors such as the dairy, meat, bakery, and biscuit sectors, who want high quality products with something different to offer.
With great commitment to innovation and the high value it places on guaranteeing the origin of products, high quality and professionalism, INNOVA is working hard to become the leading company in the national and international food industries, by delivering solutions to the increasing demands of consumers and always using milk and whey as the basic ingredients for all its products. To this end, INNOVA took part in Gulfood 2013, the biggest food and ingredients show in the world; its added value products, such as its lactose-free powdered milk, demineralised whey, milk protein concentrates and premixes, were greatly received at this event.
As part of its continued commitment to new development, two of INNOVA’s latest products to be put on the market are a new skimmed lactose-free powdered milk and a lactose-free mozzarella cheese, two innovative product launches which establish INNOVA’s status as a pioneering company in developing products for people who are lactose intolerant.
Central Lechera Asturiana product Proceliac wins the 2013 Nutrigold Award for most innovative products.
Central Lechera Asturiana product Proceliac has won the 2013 Nutrigold Award for most innovative product in the field of nutrition. The aim of this award is to give recognition to and raise the profile of innovative products from the agro-food sector, as well as improving people’s food habits and nutrition.
On the occasion of the 17th National Practical Nutrition Days held in Madrid and on behalf of the event’s Scientific Committee, the Chair of the Organising Committee presented the award to Proceliac, a Central Lechera Asturiana product, which has been recognised as a global innovation in the field of celiac disease.
Proceliac is a new skimmed powdered milk containing a new probiotic, Bifidobacterium longum ES1, which provides a greater degree of protection to the mucus lining of the intestine in celiac sufferers. Proceliac is a nutritionally complete food as it provides all the same nutrients as milk, as well as being vitamin and mineral enriched.
The 2013 Nutrigold Award Central Lechera Asturiana’s commitment to nutritional research and innovation.
Employees from Corporación Alimentaria Peñasanta (Central Lechera Asturiana) have donated 305kg of textiles (shoes, sheets, blankets, bags, etc.) to help the most deprived communities in the world.
Through this gesture of Corporate Social Responsibility and Corporate Volunteering, CAPSA has demonstrated its engagement with society once again.
CAPSA chose to make the donation to the Cáritas Diocesana charity, which has shown its commitment to helping the most underprivileged communities for over 50 years. Cáritas carries out important work in supporting and raising awareness of the large numbers of social groups living in poverty and/or suffering from social exclusion, thanks to the efforts of its 65,000 volunteers.
The dairy leading brand in catering market, with 28% of the market share, launches an innovation both in product and management model.
Central Lechera Asturiana, placing a clear bet on innovation, has launched a new franchise. This is a new line of business in the frozen yoghurt market, which has shown an increase of 30% in the last two years. In a few months, many catering establishments (restaurants, hotels, etc.) will have a unique, contemporary and modern “frozen yoghurt corner”, exclusive to Central Lechera Asturiana. Consumers will enjoy Yoping, the new frozen yoghurt. A healthy and natural delight that, with low calories, high calcium and gluten free, combines the healthy yoghurt with the pleasure of enjoying an ice-cream with delicious toppings.
Unlike other franchises in the industry, Central Lechera Asturiana has decided to go for a new management model that gives added value to the catering industry through a unique natural product in which we can highlight its ease of use. Yoping has been entirely developed by Central Lechera Asturiana using an exclusive formula that offers a frozen yoghurt with a natural taste and a creamy texture.
This is a new R&D project in which Central Lechera Asturiana has been working over the past year. The catering industry’s leading dairy brand which has 28% of the market share is planning to present Yoping in May during the International Franchising Trade Fair.
This new line of business and this new launch reaffirm, once again, the leadership of the dairy brand that keeps growing day to day with innovation as a cornerstone to its development.
CAPSA inks its commitment to the Sustainable Dairy Agreement advanced by the Spanish Ministry for Agriculture to foster sustainable trade in the dairy industry.
The leading Spanish dairy company CAPSA (Corporación Alimentaria Peñasanta S.A., comprising Central Lechera Asturiana, Larsa and ATO) has signed this morning the Sustainable Dairy Agreement advanced by the Spanish Ministry for Agriculture, Food and the Environment among Spanish dairy companies and distributors. The Agreement seeks to ensure sustainability in the livestock industry and properly reward the value added by each and every element in the milk and dairy product supply chain.
Benefitting every element on the value chain, this Agreement requires those dairy companies which have signed it to identify the Spanish origin of their milk and to formalise agreements with livestock farmers for the milk supply. Distributors will back this agreement by refusing to carry out promotions which cause a loss in the value of dairy products. Consumers may take notice of this Agreement through the distinctive “Sustainable Dairy” seal.
Since its inception and up to the present day, CAPSA has taken a strong stance in the defence of livestock farmers’ interests and has been a trailblazer in providing permanent milk collection contracts while boasting of its 100% Spanish milk supply. Alongside quality, R&D investment and innovation as bulwarks of company strategy, all these factors enable us to offer the best products to our consumers.
Continuing today with the signing of the Sustainable Dairy Agreement, CAPSA will remain set on responsible trade – a hallmark which has carried it since its inception and which has allowed livestock farmers to continue on in their work.
Among the other dairy companies which have also signed this Agreement are Danone, Nestlé, Feiraco, Covap, Leche Pascual, Iparlat, Industrias Lácteas Asturianas, Lactalis, Mantequerías Arias, Lácteas García Baquero and Sociedad Cooperativa Alta Moraña. Distributors which have signed include DIA, Consum, Mercadona, Auchan (Alcampo), Carrefour, El Corte Inglés, Eroski, Lidl and Sabeco.
With the 500+ seal awarded by the European Foundation Quality Management, the companies’ highest quality standards have been evaluated and certified.
After successfully passing the external evaluation process, CAPSA (Central Lechera Asturiana, Larsa and ATO) has earned the 500+ European Seal of Excellence awarded by the European Foundation Quality Management (EFQM) and the Club de Excelencia en Gestión (CEG). This seal is one of the highest acknowledgements of excellence that is awarded in Europe, thus certifying that the company is well-managed and is hence a “model to follow” at the national level. Also, in less than a year CAPSA has moved from having the 300+ excellence seal to having the 500+, one of the most important acknowledgments in Europe. This recognizes the hard work put in by the company’s employees.
This management model measures key results for the company, but also looks at a series of facilitating agents such as processes, leadership, alliances, people, policy and strategy. In this respect, CAPSA has stood out with a leadership based on brand innovation and sustainability. Managing talent and establishing personal relationships as the crux of management strategy have also proven to be key. In addition, the growing number of awards and external recognition – alongside the company’s actions geared towards improving consumers’ quality of life and diet – have played essential roles in earning this seal.
For CAPSA, earning the 500+ seal means the confirmation of a work model started some years ago, which set its sights on offering the best quality to consumers while innovating in the market with new formats and new products with functional benefits and creating an excellence workplace environment for employees.
The father of nutrigenomics – the science studying the relationship between genetics, nutrition and health – José María Ordovás has joined the CAPSA scientific committee, which meets twice a year and was created last year. Working on the development, review and execution of the CAPSA Strategic Innovation Plan, the Committee now boasts the new contributions of Ordovás, an international standard in his field.
Student of Professor Francisco Grande Covián, Ordovás leads the Nutrition and Genomics Laboratory at the University of Tufts in Boston, where he has contributed to the body of knowledge on cardiovascular risk and obesity, by identifying the genes associated with three lipids: good cholesterol, bad cholesterol and triglycerides. Among many other awards, Ordovás has received the Grande Covián Award for Nutrition and the Doctor Marañón Award for Best Scientist in the field of food and nutrition, which is awarded by the Royal Academy of Gastronomy. He is currently the scientific director of the Instituto IMDEA Alimentación.
Thanks to the knowledge provided by each of the scientific committee members, this new addition to the company looks to contribute new values which evidence the company’s support for the future and innovation.
Corporación Alimentaria Peñasanta S.A. (Central Lechera Asturiana, Larsa and ATO) was awarded the 2011 NAOS Strategy Award for business initiative, which is given each year by the Spanish Agency for Food Safety and Nutrition (AESAN) under the Spanish Ministry of Health and Consumption.
In this fifth session, the dairy company presented “CAPSA, with your health in mind”, a project undertaken by the company’s Department of Nutrition and Health and unanimously awarded the NAOS Strategy Award for business initiative by the jury. This award acknowledges both the methodology and the durability of the project, alongside the involvement of other groups in it (institutions, associations, companies, etc.). It also recognises the results obtained and the innovative and original work.
The NAOS Strategy Awards (Strategy for Nutrition, Physical Activity and Obesity Prevention) are the most important nutrition-related awards and are given annually by the Spanish Ministry of Health and Consumption in the Official State Gazette. In this category, a 14-member jury from various fields highlighted the work carried out by CAPSA to foster healthy eating and positively promote taking up healthy habits.